Trell (application)

Trell is a Lifestyle Social Commerce platform owned by Trell Experiences[2] having its registered office at Bengaluru, India. The application is for users to share their experiences, recommendations, and reviews for various categories by making videos.[3] It has categories of Fashion, Beauty, Personal Care, Recipes, Food, Travel, Movie and TV Reviews, Gadget Reviews and demos among others that have a duration from 3 to 5 minutes.[4][5][6] It also allow users to play games and invite others.[7]

Trell
Developer(s)Trell Experiences
Initial releaseAugust 2017
Preview release
5.3.37 / 13 November 2020 (2020-11-13)
Operating systemiOS, Android
Size
Available in8[1] languages
List of languages
Marathi, Kannada, Bengali, Hindi, English, Tamil, Telugu and Malayalam
TypeLifestyle Social Commerce platform
LicenseFreeware
Websitetrell.co
As ofNovember 2020
Trell
Type of businessPrivate
Founded2013 (2013)
HeadquartersBengaluru, India
Area servedIndia
Founder(s)
  • Pulkit Agrawal(CEO)
  • Arun Lodhi
  • Bimal Kartheek Rebba
  • Prashant Sachan
Industry
CommercialYes
Current statusActive

History

The application was developed by an Indian app development company called Trell Experiences and launched in August 2017, by IIT Bombay Alumni Arun Lodhi, Prashant Sachan, Pulkit Agrawal and NITIE Alumnus Bimal Kartheek Rebba.[7]

When Tiktok, Chinese-owned video-sharing social sharing app was banned in India on 30 June 2020, trell app saw a huge spike in users with several TikTok users registering.[2][3]

In August 2020, Trell and other competitors like Chingari started focusing on monatisation.[8] Later they released Trell Anthem "Keh Jo Kehna Hai" which is sung by Sukhwinder Singh"[9]

Technology

Trell app has editing tools on the platform and upload their content. It allows users to use filters and effects for videos. [7]

Awards
  • The application won The Best Technology Start-Up of the Year award at the Times Business Awards 2020.[10]

References
  1. Jul 20, TIMESOFINDIA COM; 2020; Ist, 23:56. "Trell claims 20 million new users from tier-2 cities - Times of India". The Times of India. Retrieved 2020-12-19.CS1 maint: numeric names: authors list (link)
  2. Sarkar, John. "Trell app: Desi platform, Trell witnessed more than 1 million downloads after India banned Chinese apps - Times of India". The Times of India. Retrieved 2020-12-15.
  3. Cruze, Danny Cyril D. (10 August 2020). "TikTok alternate Trell registers 800% more screen time". mint. Retrieved 2020-12-19.
  4. https://plus.google.com/107324234873078450867 (14 December 2020). "Flipkart's Dina D'Souza joins Trell". Indian Television Dot Com. Retrieved 2020-12-19.
  5. "Trell Co-Founder Asks People to Join Hands And Support Indian Apps". India Today. Retrieved 2020-12-19.
  6. "Trell clocks a 10x growth with 800% increase in screen time post Chinese apps ban". Hindustan Times Tech. 11 August 2020. Retrieved 2020-12-19.
  7. "What is the Trell app? Know details about this Indian TikTok alternative". Republic World. Republic World. Retrieved 2020-12-15.
  8. [https://economictimes.indiatimes.com/tech/internet/short-video-apps-roposo-chingari- trell-focus-on-monetisation-as-competition-heats-up/articleshow/77393863.cms "Roposo | Chingari: Short video apps Roposo, Chingari, Trell focus on monetisation as competition heats up"] Check |url= value (help). The Economic Times. Retrieved 2021-01-23. line feed character in |url= at position 85 (help)
  9. {{Cite news|last=Majumdar|first=Meghna|date=2020-10-31|title=Happy days will come soon, says Sukhwinder Singh|language=en-IN|work=The Hindu|url=https://www.thehindu.com/entertainment/music/sukwinder-singhs-lockdown-songs- and-opinion-on-online-concerts/article32990830.ece|access-date=2021-01-24|issn=0971- 751X}}
  10. "This lifestyle-video app provides Indians a platform to share their experiences and reviews". The Economic Times. Retrieved 2020-12-15.
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