Proximity analysis

Proximity Analysis is an analytical technique used to determine the relationship between a selected point and its neighbors.[1] Proximity analysis is a crucial tool for business marketing and site selection. Marketers analyze demographics and infrastructure to determine trade areas. Trade areas are continuous geographic areas around a site that generate the majority of revenue.

Proximity Analysis is a study using location intelligence, mapping software, to calculate the distances between customer/prospect locations, to your location(s) (retail store, bank, restaurant, dealer, or sales reps) as the first step in building an understanding of trade/sales/service area(s). An analysis typically includes a report and map showing the relationship of the data and often includes competitor locations in the analysis.

See also

References
  1. Blinn, Charles R., Lloyd P. Queen, and Les W. Maki, "Geographic Information Systems: A Glossary." Archived 2010-03-22 at the Wayback Machine
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