PrisXtra

PrisXtra was a Swedish low-price supermarket, founded by Rudolf Lundin[1]

in 1991. On 28 January 2008 it became a subsidiary of Axfood AB.[2] By May 2013, PrisXtra had five stores in Stockholm.

In February 2013 Axfood announced plans to convert all of its PrisXtra stores to branches of the Hemköp or Willys supermarket chains, at a cost of 55 million kronor. The last PrisXtra store, at Storängsbotten, closed on 28 February 2014 and Axfood announced the simultaneous cessation of PrisXtra as a brand.

References
  1. Andersson, Klas (December 6, 2007). "Varför vill ni växa er större?" [Why do you want to increase your size?]. Svenska Dagbladet. Retrieved May 19, 2012. 'Karin Hygrell-Jonsson är ekonomi- och finansdirektör på Axfood som köper den familjeägda livsmedelskedjan Prisxtra.' (Karin Hygrell-Jonsson, Chief Financial Officer at Axfood, will buy the family-owned food chain PrisXtra.)
  2. "Company Overview of Prisxtra Förvaltning AB". Retrieved May 29, 2012.
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