Pretty Rhythm: Rainbow Live

Pretty Rhythm: Rainbow Live (プリティーリズムレインボーライブ, Puritī Rizumu Reinbō Raibu) is a 2013 Japanese anime television series produced by Tatsunoko Production and Avex Pictures in cooperation with Takara Tomy and Syn Sophia. The series is part of the Pretty Rhythm franchise and is its third animated series, focusing on a group of Japanese idols known as "Prism Stars" that combine song and dance with fashion and figure skating.[2] The anime series was created as a tie-in to promote the arcade game of the same name.

Pretty Rhythm: Rainbow Live
Promotional visual
プリティーリズムレインボーライブ
(Puritī Rizumu Reinbō Raibu)
GenreComedy,[1] drama,[1] sports (Figure skating)[2]
Game
  • Pretty Rhythm: Rainbow Live[3]
  • Pretty Rhythm: Rainbow Live Duo[4]
DeveloperSyn Sophia
PublisherTakara Tomy
GenreRhythm, dress-up
PlatformArcade
Released
  • JP: April 18, 2013
Anime television series
Directed byMasakazu Hishida
Written byDeko Akao
Music bySeikō Nagaoka
Studio
Original networkTV Tokyo
English network
Original run April 6, 2013 (2013-04-06) – March 29, 2014 (2014-03-29)
Episodes51
Game
Pretty Rhythm: Rainbow Live: Kira Kira My Design
DeveloperSyn Sophia
PublisherTakara Tomy
GenreRhythm, dress-up
PlatformNintendo 3DS
Released
  • JP: November 28, 2013
See also

Pretty Rhythm: Rainbow Live is directed by Masakazu Hishida, with character designs by Okama. The show features a story separate from its preceding seasons, Pretty Rhythm: Aurora Dream and Pretty Rhythm: Dear My Future. During the series' run, each episode ended with a live-action segment titled "Pretty Rhythm Club" hosted by the girl group Prizmmy, along with their sister trainee group Prism Mates.

After the series' run, it was succeeded by Pretty Rhythm: All Star Selection in 2014. A sequel spin-off focusing on the male characters, titled the King of Prism series, launched in theaters in 2016 beginning with the film King of Prism by Pretty Rhythm,[5][6][7] followed by King of Prism: Pride the Hero in 2017 and King of Prism: Shiny Seven Stars in 2019.

Plot
See also: List of Pretty Rhythm: Rainbow Live characters

For her work experience assignment, middle school student Naru Ayase applies for a manager position at the clothing store Prism Stone in Harajuku. There, she is introduced to Prism Shows, idol-style concerts combining song, dance, fashion, and figure skating,[8] with heart-shaped gems called Prism Stones to accessorize.[2] With her Pair Friend, Lovelin, she is able to perform a new type of Prism Show called a "Prism Live", where she plays an instrument in the middle of a Prism Show. Joined by her classmates, Ann Fukuhara and Ito Suzuno, Naru is hired at Prism Stone and is also asked to take care of Rinne, an amnesiac girl capable of performing four Prism Jump combinations, a feat only accomplished by the current Prism Queen, June Amou. At the same time, the girls draw attention from Bell Renjoji, Otoha Takanashi, and Wakana Morizono, top students from the elite Prism Star school Edel Rose, who challenge them to enter the Dreaming Session.

As Prism Shows are scored based on the number of Prism Jump combinations, Prism Stone loses the Dreaming Session. However, their ability to do Prism Lives interests Hijiri Himuro, the chairman of the Prism Show Association, who believes it may revitalize the public's dying interest in Prism Shows. Prism Lives are later integrated into the scoring system, and their popularity inspires June to perform in Prism Shows again. This, in turn, causes the supervisor of Edel Rose and current Prism King, Jin Norizuki, to use underhanded tactics in order to claim the title of Prism Queen for his school.

During the Winter White Session, Rinne remembers that she is a messenger from the Prism World tasked to spread the Prism Sparkle, which sustain the magic of the rinks, Pair Friends, Prism Stones, and Prism Jumps. Rinne was originally supposed to absorb June, the current Prism Messenger, but June has gone rogue from the Prism World and has been competing in Prism Shows to stay with Hijiri, therefore preventing humans from spreading the Prism Sparkle. Naru learns that in order to save the Prism Sparkle, they must claim the Prism Queen title from June during the Over the Rainbow Session and evolve their Seventh Coord. When the last of the Prism Sparkle vanishes, Naru brings it back with her determination, and Bell wins the Prism Queen Cup. After the girls send Rinne back to the Prism World, everyone moves on with their lives.

Media

Game
Main article: Pretty Rhythm

The original arcade game was released nationwide in Japan on April 18, 2013, beginning with session 1, titled "Prism Live Debut Edition." The game featured a new system called "Prism Live", where players can enter a bonus round that allows them to score more points with Prism Jump combinations.[3] The session 2 update, titled "All Rare! Ki-ra-me-ki Days Edition", was launched on July 11, 2013 and added Bell, Otoha, and Wakana as playable characters.[3] The session 3 update, titled "Chara Stone! Heartbeat Edition", launched on October 3, 2013 and added June as playable character.[4] During the session 3 update, the game was renamed Pretty Rhythm: Rainbow Live Duo.[4]

Pretty Rhythm: Rainbow Live: Kirakira My Design (プリティーリズム･レインボーライブ きらきらマイ☆デザイン) was released for the Nintendo 3DS on November 28, 2013.[9][10] The game features the main female cast as playable characters along with a new character, Cosmo Hojo, as well as the female cast from Pretty Rhythm: Aurora Dream and Pretty Rhythm: Dear My Future.[10] The limited edition of the game came with an exclusive Prism Stone featuring the Miracle Fantasy Rainbow Dress, which was usable on Pretty Rhythm arcade machines.[10] To promote the game, the January 2014 issues of Ciao and Ribon included QR codes with exclusive in-game costumes for the characters.[11] Cosmo also appeared in episode 34 to coincide with the game's release date. Famitsu's editorial team gave the game an average score of 7.8/10.[12]

An expanded version of Kirakira My Design was released for the Nintendo 3DS on January 5, 2015, under the title PriPara & Pretty Rhythm: PriPara de Tsukaeru Oshare Item 1450!, adding Hiro and PriPara character Laala Manaka as playable characters.[13]

Anime
Main article: List of Pretty Rhythm: Rainbow Live episodes

Pretty Rhythm: Rainbow Live premiered on TV Tokyo's 10 AM slot April 6, 2013 as a tie-in to the arcade game and ended on March 29, 2014.[14][15][1] The English dub of Rainbow Live premiered on Animax Asia on June 24, 2014.[16] The characters were designed by illustrator Okama.[1][17] The plot in this series is separate from the previous seasons, Pretty Rhythm: Aurora Dream and Pretty Rhythm: Dear My Future.[18][19] In addition, the plot is a continuation of the 2013 Nintendo 3DS game Pretty Rhythm: My Deco Rainbow Wedding, which focused on Rinne's backstory.[20]

Each episode ended with a live-action segment titled "Pretty Rhythm Club", which was hosted by Prizmmy, a girl group put together by Avex Pictures, and their sister trainee group, Prism Mates.[18][21][22] Prism Mates made an animated cameo in episode 9.[23]

As a collaboration with Avex Pictures to celebrate TRF's 20th anniversary, Prizmmy covered several of their songs as opening themes.[24] The opening theme songs are "Boy Meets Girl for episodes 1-13;[25] "EZ Do Dance" for episodes 14-26;[26] "Crazy Gonna Crazy" for episodes 27-39;[27] and "Butterfly Effect" for episodes 40-51;[28] all songs were performed by Prizmmy. The ending theme songs are "RainBow × RainBow" by Prism Box for episodes 1-13;[29][19] "Rainbow" by Iris for episodes 14-27; "I wannabee myself (Jibun Rashiku Itai)" by Emiri Katō, Yū Serizawa, and Mikako Komatsu for episodes 27-39; and "Happy Star Restaurant" by Prism Box for episodes 40-51.[30]

Manga

A manga adaptation illustrated by Michiyo Kikuta was serialized in Pucchigumi.[31]

Studio albums
List of albums, with selected chart positions, sales figures and certifications
Title Year Album details Peak chart positions Sales
JPN
[32]
Pretty Rhythm: Rainbow Live Prism Solo Collection by Naru & Ann & Ito & Rinne 2013 111 N/A
Pretty Rhythm: Rainbow Live Prism Solo Collection by Bell & Otoha & Wakana 2013
  • Released: October 16, 2013
  • Label: Avex Entertainment
  • Formats: CD, digital download
 41 N/A
Pretty Rhythm: Rainbow Live Prism Solo Collection by Koji & Hiro & Kazuki 2013
  • Released: November 20, 2013
  • Label: Avex Entertainment
  • Formats: CD, digital download
 38 N/A
Pretty Rhythm: Rainbow Live Prism Unit Collection 2013
  • Released: December 18, 2013
  • Label: Avex Entertainment
  • Formats: CD, digital download
 70 N/A
Pretty Rhythm: Rainbow Live Prism Duet Collection 2014
  • Released: February 19, 2014
  • Label: Avex Entertainment
  • Formats: CD, digital download
 30 N/A
Pretty Rhythm: Rainbow Live Prism Music Collection 2014
  • Released: April 23, 2014
  • Label: Avex Entertainment
  • Formats: CD, digital download
 12 N/A
Pretty Rhythm: Rainbow Live Prism Boys Collection 2014
  • Released: September 3, 2014
  • Label: Avex Entertainment
  • Formats: CD, digital download
 32 N/A
"—" denotes releases that did not chart or were not released in that region.

Merchandise

To coincide with the series, a Prism Stone shop was opened in Harajuku.[33] In Japan, McDonald's released six exclusive Prism Stones with purchase of a Happy Meal in collaboration with the franchise beginning May 17, 2013.[34]

Reception

Theron Martin from Anime News Network rated the first episode 2.5 out of 5, stating that the show's formulaic plot is supposed to be a "cute affair" that allows girls to "indulge in fantasies of magical clothes changes and spectacular ice dancing/singing performances."[18] He complimented Naru for having a "likeably spunky edge" but found DJ Coo both amusing and annoying.[18] Episode 39 scored an average household viewership of 1.9%.[35]

Sequels

King of Prism
Main article: King of Prism

King of Prism is a film series focusing on the male characters of Rainbow Live, targeting an older female demographic.[36] The 2016 film King of Prism by Pretty Rhythm grossed ¥250 million in two months at the Japanese box office,[37] where it eventually grossed ¥800 million ($7,355,645) by the end of its run.[38] The 2017 film King of Prism: Pride the Hero grossed over ¥600 million ($5.4 million ) at the Japanese box office.[39] In 2019, King of Prism: Shiny Seven Stars was released as a 4-part film series from March 2 to May 4 and was also broadcast for the Spring 2019 anime season; the theatrical release of all four films had a consecutive box office gross of ¥320 million .[40]

References
  1. Dong, Bamboo (March 18, 2013). "Anime Spotlight Spring 2013 - The List". Anime News Network. Retrieved June 12, 2019.
  2. Loo, Egan (January 18, 2011). "Takara Tomy's Pretty Rhythm Shōjo Game Gets TV Anime (Updated)". Anime News Network. Retrieved May 20, 2019.
  3. "プリティーリズム・レインボーライブ". Syn Sophia (in Japanese). Retrieved June 25, 2019.
  4. "プリティーリズム・レインボーライブデュオ". Syn Sophia (in Japanese). Retrieved June 25, 2019.
  5. "最初はテレビシリーズ用の企画だった!?　生みの親たちが語る劇場アニメ『KING OF PRISM』誕生の経緯". Animate (in Japanese). December 29, 2015. Archived from the original on December 29, 2015.
  6. "「ミュージックコレクションDX」発売記念！　菱田正和監督らが登壇の『プリティーリズム』アフターパーティーより、公式レポートを公開！". Animate (in Japanese). May 12, 2014. Retrieved April 16, 2019.
  7. "アニメ『プリティーリズム』シリーズより、ボーイズキャラソン（CV：柿原徹也・前野智昭・増田俊樹）がまさかのリリース決定！　盛り上がれる"熱唱上映"も再演決定！". Animate (in Japanese). June 10, 2014. Retrieved April 16, 2019.
  8. "King of Prism: Pride the Hero". Imagine-Nation. June 13, 2017. 2:05 minutes in. NHK World-Japan. Archived from the original on June 13, 2017. Retrieved May 22, 2019. Narrator (Dominic "Dynamite" Allen): KinPri is the story of about young performers who aspire to become stars of Prism Show, a fictional sport that uses various performance arts such as dancing, ice skating, and singing.
  9. "プリティーリズム･レインボーライブ きらきらマイ☆デザイン". Nintendo (in Japanese). Retrieved June 24, 2019.
  10. "プリティーリズム・レインボーライブ | スペシャルサイト | タカラトミーアーツ". Takara Tomy (in Japanese). Retrieved June 24, 2019.
  11. "発売中の「ちゃお １月号」、「りぼん １月号」に3DS「きらきらマイ☆デザイン」の限定アイテムがもらえるQRコードがのっているよ！". Takara Tomy (in Japanese). December 3, 2013. Retrieved June 24, 2019.
  12. "プリティーリズム・レインボーライブ・きらきらマイ☆デザインのレビュー・評価・感想". Famitsu (in Japanese). Retrieved September 24, 2019.
  13. "3DS『プリパラ＆プリティーリズム』コーデ収録数は約1450！ヒロも登場し…シチュエーションも". Inside Games (in Japanese). IID, Inc. January 5, 2015. Retrieved June 24, 2019.
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  15. "『プリティーリズム・レインボーライブ』制作発表＆トークショーにて新たなキャストを発表！　柿原徹也さん、前野智昭さん、増田俊樹さん、神代 知衣さん、森久保祥太郎さんらの出演が決定!!". Animate (in Japanese). March 23, 2013. Retrieved April 16, 2019.
  16. "Pretty Rhythm: Rainbow Live, Animax Asia". Animax Asia. Archived from the original on July 20, 2014.
  17. "「プリリズRL」ハッピーレイン♪が久々集結で女子会トーク！キンプリ裏話も". Natalie (in Japanese). October 15, 2016. Retrieved April 16, 2019.
  18. Martin, Theron (April 3, 2013). "The Spring 2013 Anime Preview Guide". Anime News Network. Retrieved June 12, 2019.
  19. Nelkin, Sarah (April 5, 2013). "Pretty Rhythm Rainbow Live TV Anime's Promo Posted". Anime News Network. Retrieved April 17, 2019.
  20. "連載企画 プリティーシリーズ秘話：第2回　紆余曲折の「プリティーリズム・ディアマイフューチャー」　「レインボーライブ」の挑戦　そして「キンプリ」へ". Mantan Web (in Japanese). October 4, 2020. Retrieved October 4, 2020.
  21. Nelkin, Sarah (March 29, 2014). "Prizmmy's Ayami Sema Graduates From Pretty Rhythm Idol Unit". Anime News Network. Retrieved April 17, 2019.
  22. Loo, Egan (December 9, 2016). "Pretty Rhythm Idol Group Prizmmy to Disband Next March". Anime News Network. Retrieved April 17, 2019.
  23. "プリズムライブははれのち嵐". Pretty Rhythm: Rainbow Live. Episode 9 (in Japanese). June 1, 2013. 4:56 and 5:35 minutes in. TV Tokyo. Prism Mates' name appears on the sign.
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  25. "BOY MEETS GIRL". Oricon (in Japanese). Retrieved February 21, 2019.
  26. "EZ DO DANCE 初回限定ハッピープライス版☆". Oricon (in Japanese). Retrieved February 21, 2019.
  27. "CRAZY GONNA CRAZY 初回限定ハッピープライス版☆". Oricon (in Japanese). Retrieved February 21, 2019.
  28. "Butterfly Effect". Oricon (in Japanese). Retrieved February 21, 2019.
  29. "RainBow × RainBow". Oricon (in Japanese). Retrieved February 21, 2019.
  30. "ハッピースター☆レストラン". Oricon (in Japanese). Retrieved February 21, 2019.
  31. Nelkin, Sarah (February 1, 2014). "Pretty Rhythm All Star Project Launches With Manga, TV Anime". Anime News Network. Retrieved July 25, 2019.
  32. Peak chart positions on the Oricon Weekly Albums Chart:
  33. "JS（女子小学生)の間で大ブーム！ライブフィットアニメ「プリティーリズム」の新プロジェクトついに始動今回のコラボはあの国民的人気ユニット「TRF」！『プリティーリズム・レインボーライブ』４月より放送開始のアニメ第３章を中心とした事業展開のご案内" (PDF). Takara Tomy (in Japanese). January 21, 2013. Retrieved May 8, 2020.
  34. "最強のガンバライドカードと、限定チャームストーンが登場！ ハッピーセット『仮面ライダーウィザード／プリティーリズム』2013年5月17日（金）から限定販売！". McDonald's Japan (in Japanese). May 7, 2013. Retrieved April 29, 2020.
  35. Hodgkins, Crystalyn (January 12, 2014). "Japan's Animation TV Ranking, December 23–29". Anime News Network. Retrieved June 12, 2019.
  36. "King of Prism: Pride the Hero". Imagine-Nation. June 13, 2017. 2:40 minutes in. NHK World-Japan. Archived from the original on June 13, 2017. Retrieved May 22, 2019. Narrator (Dominic "Dynamite" Allen): The KinPri series originally came out of a 2013 TV anime for children called Pretty Rhythm: Rainbow Live. KinPri is an official spin-off story centered on a trio unit that appeared in the anime.
  37. http://www.crunchyroll.com/anime-news/2016/03/10/king-of-prism-by-pretty-rhythm-film-has-earned-250-million-yen-in-two-months
  38. "劇場版『キンプリ』次回作が制作決定！ 2017年6月新宿バルト9ほかにて全国ロードショー". Animate Times (in Japanese). September 11, 2016. Retrieved February 1, 2019.
  39. "King of Prism Pride the Hero Anime Film Earns 600 Million Yen". Anime News Network. October 21, 2017. Retrieved February 27, 2019.
  40. "蒼井翔太、「キンプリ」ルヰのお当番回に喜び「全身で楽しんで」". Natalie (in Japanese). May 4, 2019. Retrieved May 6, 2019.
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