Playful Kiss

Playful Kiss (Korean: 장난스런 키스; RR: Jangnanseureon Kiseu; (also known as Mischievous Kiss or Naughty Kiss) is a 2010 South Korean romantic-comedy television series, starring Jung So-min and Kim Hyun-joong.[1][2][3] It aired on MBC from September 1 to October 21, 2010 on Wednesdays and Thursdays at 21:55 for 16 episodes.

This article is about the Korean television series. For the Japanese manga, see Itazura na Kiss. For the Taiwanese television series, see It Started with a Kiss (TV series). For the Taiwanese television series sequel, see They Kiss Again (TV series).

Playful Kiss
Promotional poster for Playful Kiss
Also known as
  • Mischievous Kiss
  • Naughty Kiss
Genre
Based onItazura na Kiss
by Tada Kaoru
Written byGo Eun-nim
Directed by
  • Hwang In-roi
  • Kim Do-hyung
Starring
Country of originSouth Korea
Original languageKorean
No. of episodes
Production
Executive producerHan Hee
ProducerSong Byung-joon
Release
Original networkMunhwa Broadcasting Corporation
Original releaseSeptember 1 (2010-09-01) –
October 21, 2010 (2010-10-21)
Chronology
Related shows
External links
Website
Korean name
Hangul
장난스런 키스
Revised RomanizationJangnanseureon Kiseu
McCune–ReischauerChangnansŭrŏn K‘isŭ

It is based on the Japanese manga Itazura Na Kiss written by Tada Kaoru. The Korean series is the third television adaptation of the manga following the Taiwanese It Started with a Kiss in 2005, and its sequel They Kiss Again in 2007.[4] Though Playful Kiss received low ratings in South Korea in the five to seven percent range, it was sold to 12 countries in Asia for approximately US$3,400,000 and developed a strong cult following, having been streamed 70 million times on Viki and earning US$400,000 in ad revenue through online streaming.[5][6][7] Due to its international popularity, a short special edition was aired on YouTube after the series finale.[8]

Plot

A ditsy and unpopular Oh Ha-Ni (Jung So-Min) is in love with her opposite, Baek Seung-Jo (Kim Hyun-Joong) who is a smart and popular boy. Tension rises when Oh Ha-Ni writes and delivers her love letter to Baek Seung-Jo to which he gives back, graded.

Embarrassed and heart-broken, Oh Ha-Ni goes home only to have her house collapse in on her, her father and her three friends. As fate would have it, Oh Ha-Ni and her father – Oh Ki-Dong (Kang Nam-Gil) end up being invited to live with Baek Seung-Jo and his family.

Oh Ha-Ni, who is still devoted to Baek Seung-Jo works hard to try and impress Seung-Jo.

Along the way,Ha-Ni becomes tired of Seung-Jo's cold and uncaring attitude. Bong Joon-gu, who has been liking Ha-Ni for a long time, began chasing for her affection and ultimately, her hand for marriage.

Seung-Jo then realises that she is about to slip away and starts chasing her to win her back.

Cast

Main characters
Kim Hyun-Joong and Jung So-min at the premiere of Playful Kiss.
Baek Seung-jo is the smartest and the most handsome guy in the high school. He is rumored to have an IQ of 200, but has a cold attitude. Ha-ni writes him a love letter which he rejects, claiming he hates stupid girls. When Ha-ni and her father move in with his family, he still continues his cold attitude towards her,but warms up to her over time and slowly falls for her. Eventually, he proposes to Ha-ni and decides to be a doctor instead of inheriting his father's gaming company.
Oh Ha-ni is a not so bright girl who struggles academically and is at the bottom of her class. She has had a crush on Baek Seung-jo, the smartest and most handsome boy in the whole school, for three years. One day, Ha-ni decides to write a love letter for Seung-jo but Seung-jo rejects her publicly, correcting the grammar in her letter. Fate happens when an earthquake strikes Ha-ni's newly built home and they are invited to stay with her father's childhood friend, who happens to be Seung-jo's father. Seung-jo is cold to her at first, but he eventually falls for her and their relationship develops. She later marries Seung-jo and decides to become a nurse.
Bong Joon-gu has been in love with Oh Ha-ni since his first year of High School. He loves her so much that he follows her everywhere and encourages her, hoping that she will feel the same way. He is devastated when he finds out Ha-ni is dating Seung-jo, but does not give up on her until he finds out that she is marrying Seung-jo. However, he later meets a girl named Chris who has a crush on him, and they start a relationship at the end of the series.
She is considered to be Baek Seung-jo's female equivalent. She is smart, good-looking and good at tennis like Seung-jo. She takes an interest in him at college, but decides to give up on him when Seung-jo and Ha-ni get married. She later shows interest for Kwang Kyung-soo, the tennis club's vice-president.

Supporting characters
Baek and Oh families
Tennis club
Extended cast
  • Hong Yoon-hwa as Jung Joo-ri, Ha-ni's best friend.
  • Yoon Seung-ah as Dokgo Min-ah, Ha-ni's best friend.
  • Choi Sung-joon as Kim Gi-tae.
  • Jang Ah-young as Hong Jang-mi.
  • Bye Bye Sea as Bong Joon-gu's followers.
  • Hwang Hyo-eun as Song Kang-yi, Ha-ni's homeroom teacher.
  • Song Yong-shik as Song Ji-oh.
  • Moon Hoe-won as Head Teacher Hwang.
  • Abigail Alderete as Chris.

Reception

Ratings
Episode # Original broadcast date Average audience share
TNmS Ratings[9] AGB Nielsen[10]
Nationwide Seoul National Capital Area Nationwide Seoul National Capital Area
1 2010 September 1 3.5% 3.8% 3.6% 4.2%
2 2010 September 2 3.6% 4.5% 3.7% 4.6%
3 2010 September 8 3.2% 3.6% 3.5% 3.9%
4 2010 September 9 3.2% 4.2% 3.4% 4.4%
5 2010 September 15 3.4% 3.9% 3.0% 3.5%
6 2010 September 16 3.0% 4.1% 2.8% 3.9%
7 2010 September 22 5.8% 7.0% 6.3% 7.5%
8 2010 September 23 6.0% 6.4% 5.8% 6.2%
9 2010 September 29 4.0% 4.8% 4.5% 5.3%
10 2010 September 30 8.2% 8.8% 7.5% 8.1%
11 2010 October 6 5.4% 6.1% 5.6% 6.3%
12 2010 October 7 4.9% 5.8% 5.7% 6.6%
13 2010 October 13 5.9% 6.1% 6.0% 6.2%
14 2010 October 14 6.4% 8.3% 5.6% 7.5%
15 2010 October 20 6.0% 7.0% 6.1% 7.1%
16 2010 October 21 6.0% 7.0% 5.9% 6.9%
Average4.9%5.7%4.9%5.7%

Awards and nominations
Year Award Category Recipient Result
2010
Korean Culture and Entertainment Awards
Best New Actress for TVJung So-minWon
MBC Drama Awards
Popularity AwardKim Hyun-joongWon
Best New ActorLee Tae-sungWon
Best New ActressJung So-minNominated
Excellence Award, ActorKim Hyun-joongNominated

Soundtrack
Playful Kiss OST Part 1
No.TitleLength
1."Will You Kiss Me (키스해줄래)" (G.NA) 
2."Will You Kiss Me (키스해줄래) (Inst.)" (G.NA) 
Playful Kiss OST Part 2
No.TitleLength
1."One More Time" (Kim Hyun-joong) 
2."One More Time (Inst.)" (Kim Hyun-joong) 
Playful Kiss OST Part 3
No.TitleLength
1."Saying I Love You (사랑한다 말할까)" (Soyou (SISTAR)) 
2."Saying I Love You (사랑한다 말할까) (Inst.)" (Soyou (SISTAR)) 
Playful Kiss OST
No.TitleLength
1."Kiss Kiss Kiss" (Pink ToniQ) 
2."One More Time" (Kim Hyun-joong) 
3."Will You Kiss Me (키스해줄래)" (G.NA) 
4."I Called You (널 부른다)" (RUN) 
5."Try Again" (Pink ToniQ) 
6."Talking to Yourself (혼잣말)" (Lee Tae-sung) 
7."Saying I Love You (사랑한다 말할까)" (Soyou (SISTAR)) 
8."Overture for Mischievous Kiss (장난스런 키스)" (Various Artists) 
9."I Love You (Main Theme)" (Various Artists) 
10."Confession (고백)" (Various Artists) 
11."Oh! Chef" (Various Artists) 
12."Run, Run, Run" (Various Artists) 
13."Marriage" (Various Artists) 
14."Love Theme" (Various Artists) 
15."With Friends" (Various Artists) 
16."Love Waltz" (Various Artists) 
17."Campus Life" (Various Artists) 
18."Love and Sorrow" (Various Artists) 
19."Shadow (그림자)" (Various Artists) 
20."Miss More (그리워할수록)" (Various Artists) 
21."Excitement (설레임)" (Various Artists) 
Playful Kiss OST Special Edition Part 1
No.TitleLength
1."Palpitations (두근두근)" (Park Boram, Kim So-jung, & Lee Bo-ram) 
2."Palpitations (두근두근) (Inst.)" (Park Boram, Kim So-jung, & Lee Bo-ram) 
Playful Kiss OST Special Edition Part 2
No.TitleLength
1."Have I Told You (말한 적 있나요)" (Howl) 

Epilogue

To show Ha-ni and Seung-jo's married life, Playful Kiss: Special Edition was released on YouTube beginning November 2, 2010.[11][12][13] The seven 10-minute webisodes were subtitled in English, Japanese, Chinese, and Spanish, among others. The online series was popular, with the first episode initially receiving over 1,000,000 hits in the first two days, and over 19,000,000 hits (and counting) for the entire 7 episodes.[8] Kim Hyun-joong was later interviewed by Anna Coren on CNN's TalkAsia in which he discussed the significance of YouTube in spreading awareness about Korean culture.[14][15]

Theatrical version

On October 19, 2012 it was announced that the drama would be edited down into a film version. This theatrical edition was released exclusively in Japan on a limited run to selected theaters in Tokyo and Osaka in December 2012. It was screened with the original Korean dialogue with subtitles in Japanese.[16] Afterwards, a DVD of the theatrical edition was also released in Japan.[17]

International broadcast

In Taiwan, it aired on Joong-cheon TV beginning December 2010, where it was the highest-rated program in its timeslot.[18]

In Singapore, it aired on StarHub TV Channel 825 on Saturdays at 10:30 p.m. beginning April 16, 2011.[19]

In Japan, it first aired in December 2010 on Korean cable channel Mnet Japan, followed by reruns in May 2011 on Fuji TV's Hallyuα channel and Japanese cable channel DATV.[20] Kim Hyun-joong and Jung So-min held a promotional event on May 3, 2011 which was attended by 6,000 fans; part of the proceeds were donated to victims of the March 11 earthquake.[21][22][23]

In the Philippines, it aired on GMA Network in an afternoon timeslot on Mondays through Fridays from May 30 to July 15, 2011.[24][25][26][27][28]

In the Philippines, it aired on RED by HBO begins January 30, 2016 every Saturday at 10:00pm to 11:00pm

In the Middle East, it aired on MBC 4 dubbed as al koubla al mo'zia, beginning January 19, 2014 from Sundays to Thursdays at 4:00 p.m., with reruns at 11:00 p.m.

In India, it aired on Puthuyugam TV on Mondays to Fridays at 7:30 p.m dubbed in the Tamil language during the K-series TV block.

In Indonesia, it aired on RTV on Mondays to Fridays at 2:00 p.m.

References
  1. Kang, Myoung-seok (August 27, 2010). "TV series Naughty Kiss press conference - Part 1". 10Asia. Retrieved November 21, 2012.
  2. Kang, Myoung-seok (August 27, 2010). "TV series Naughty Kiss press conference - Part 2". 10Asia. Retrieved November 21, 2012.
  3. Oh, Jean (August 29, 2010). "Kim Hyun-joong eager to prove worth as actor". The Korea Herald. Retrieved July 8, 2013.
  4. Han, Sang-hee (August 30, 2010). "Will Naughty Kiss create magic?". The Korea Times. Retrieved November 21, 2012.
  5. Kim, Jessica (September 15, 2010). "Kim Hyun-joong series Naughty Kiss sold to 12 countries". 10Asia. Retrieved November 21, 2012.
  6. Hong, Lucia (November 1, 2010). "Korean drama Naughty Kiss sold to 11 Asian countries". 10Asia. Retrieved November 21, 2012.
  7. Frankel, David (April 12, 2012). "How Korean TV drama Playful Kiss flopped locally but hit globally". GigaOM. Retrieved July 11, 2014.
  8. Hong, Lucia (November 4, 2010). "YouTube version of Kim Hyun-joong Naughty Kiss a big hit". 10Asia. Retrieved November 21, 2012.
  9. "TNMS Daily Ratings: this links to current day-select the date from drop down menu". TNMS Ratings (in Korean). Archived from the original on November 28, 2013. Retrieved September 1, 2010.
  10. "AGB Daily Ratings: this links to current day-select the date from drop down menu". AGB Nielsen Media Research (in Korean). Archived from the original on December 26, 2013. Retrieved September 1, 2010.
  11. Kim, Jessica (September 15, 2010). "YouTube version of Naughty Kiss to air starting Nov". 10Asia. Retrieved November 21, 2012.
  12. Kim, Jessica (November 2, 2010). "Kim Hyun-joong to show "deeper affection" to Jung So-min". 10Asia. Retrieved November 21, 2012.
  13. Yu, Roger (March 21, 2013). "American audiences: I want my international TV". USA Today. Retrieved March 4, 2015.
  14. "Naughty Kiss report on CNN". Hancinema. November 12, 2010. Retrieved March 4, 2015.
  15. "CNN to hold exclusive interview with Kim Hyun Joong on the success of Playful Kiss". Allkpop. November 5, 2010. Retrieved March 4, 2015.
  16. "シネマート六本木＆心斎橋、期間限定で「イタズラなＫｉｓｓ～Playful Kiss＜劇場編集版＞」を上映！予告動画". navicon.jp.
  17. http://datv.jp/shopping/user_data/packages/default/itakissdvd.html
  18. "Kim Hyun-joong appeals to Asia". Hancinema. February 9, 2011. Retrieved March 13, 2014.
  19. "More K entertainment on StarHub TV". Seoul Rhythms. April 6, 2011. Retrieved March 13, 2014.
  20. "Kim Hyun-joong Naughty Kiss to air in Japan starting Dec". 10Asia. August 24, 2010. Retrieved March 4, 2015.
  21. http://datv.jp/p000223/
  22. Kim, Heidi (May 3, 2011). "Kim Hyun-joong participates in Naughty Kiss event in Japan". 10Asia. Retrieved March 13, 2014.
  23. Kim, Heidi (May 4, 2011). "Kim Hyun-joong meet with fans in Japan for Naughty Kiss". 10Asia. Retrieved March 13, 2014.
  24. "Youtube sensation Playful Kiss comes to TV on GMA-7". GMA News Online. May 31, 2011. Retrieved July 11, 2014.
  25. "Playful Kiss airs on GMA". The Philippine Star. June 5, 2011. Retrieved March 13, 2014.
  26. Deen, Catherine (May 25, 2011). "Playful Kiss to air on local TV". Yahoo!. Retrieved March 13, 2014.
  27. "Afternoon Koreanovela, Playful Kiss ends this Friday". GMA News Online. July 14, 2011. Retrieved July 11, 2014.
  28. Deen, Catherine (July 15, 2011). "Fueling your Playful Kiss addiction". Yahoo!. Retrieved July 11, 2014.
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