Peter Piper Pizza

Peter Piper Pizza is an Arizona-based pizza and entertainment company with locations in Arizona, California, New Mexico, Texas and Mexico. Restaurants have a large dining area as well as a game room.

Peter Piper Pizza
TypeSubsidiary
IndustryPizza and entertainment
FateChapter 11 bankruptcy
Founded1973 (1973)
Glendale, Arizona, U.S.
FounderAnthony M. "Tony" Cavolo
HeadquartersPhoenix, Arizona, U.S.
Number of locations
129 (Q4 2019)
Area served
United States, Mexico
Key people
Randy Forsythe (President)
Mark Eastham (Vice President)
Sherri Landry (Chief Marketing Officer)
OwnerCEC Entertainment, Inc.
Websitewww.peterpiperpizza.com

History

Anthony "Tony" Cavolo founded Peter Piper Pizza in Arizona in 1973. The first Peter Piper opened in Glendale, Arizona. There are 149 restaurants in the United States and Mexico.[1] In 1995, Peter Piper acquired its hometown competitor Pistol Pete's Pizza.[2] In 1992, Peter Piper Inc. was acquired by The Venture West Group. The company was sold again to ACON Investments in 2007.[3] CEC Entertainment, Inc., owners of the Chuck E. Cheese restaurant chain, acquired the company in October 2014.[4] CEC Entertainment, Inc., Peter Piper Pizza's parent company, filed for bankruptcy in 2020 due to the significant financial strain brought on by the COVID-19 pandemic.[5]

Peter Piper Pizza in Avondale, Arizona.

2014 rebranding

In March 2014, Peter Piper Pizza redesigned its logo utilizing a serif font face following an abstract design. The new logo was created by WD Partners as part of an effort to connect "with Gen X and Millennial parents."[6] The updated design was widely panned.[7][8]

References
  1. Raiman, Mary (7 November 2017). "Pick the perfect slice at new Peter Piper Pizza in Greenacres". South Florida Sun Sentinel. Retrieved 9 April 2019.
  2. Ruggles, Ron (21 August 1995). "Peter Piper purchases Pistol Pete's". Nation's Restaurant News. Vol. 29 no. 33. p. 3. ISSN 0028-0518.
  3. Hogan, Donna (9 January 2007). "Peter Piper Pizza purchased; price private". East Valley Tribune. Retrieved 9 April 2019.
  4. "Chuck E. Cheese buys Phoenix's Peter Piper Pizza". azcentral. October 2014. Retrieved 30 June 2016.
  5. Shafer, Ellise (2020-06-25). "Chuck E. Cheese Files for Bankruptcy". Variety. Retrieved 2020-06-27.
  6. "Peter Piper Pizza - WD Partners". Archived from the original on March 5, 2014. Retrieved 11 July 2016.
  7. "Brand New: New Logo and Restaurant Design for Peter Piper Pizza". Retrieved 11 July 2016.
  8. "8 Major Brands That Went Flat in 2015". Retrieved 11 July 2016.

Further reading
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