Perion Network

Perion is an Israel-based ad-tech company providing engagement and monetization applications for web and mobile based digital businesses.[2] Their headquarters are in Holon, Israel, with offices in San Francisco, New York City, Boston, Chicago, Washington DC, Los Angeles, Atlanta, Milan, Hamburg, Düsseldorf, Paris and Barcelona.[3][4]

Perion Network Ltd.
TypePublic
NASDAQ: PERI, TASE: PERI
IndustryAd-tech, Internet
FounderYaron Adler, Ofer Adler
HeadquartersHolon, Israel
Area served
Worldwide
Key people
Doron Gerstel (CEO)
Maoz Sigron (CFO)[1]
Tal Jacobson (GM)
Dan Mano (GM)

Shai Alfandary (GM)

Daniel E. Aks (GM)
Michael Pallad (President)
ProductsCodeFuel, Undertone, MakeMeReach, Smilebox, ContentIQ
Revenue US$330.75 million (2014)
US$55.29 million (2014)
US$42.82 million (2014)
Number of employees
400 (as of April 30, 2015)
Websiteperion.com

History

Perion was formerly IncrediMail, an email company founded in 1999 by cousins Yaron and Ofer Adler.[5] Soon after its founding, they raised $3.3 million from private and institutional sources and IPOed on NASDAQ in January 2006. They listed on the Tel Aviv Stock Exchange in 2007.[6]

Perion was managed by its original founders until August 2010, when Josef Mandelbaum was appointed CEO.[7] Mandelbaum had previously been CEO of American Greetings Interactive, the internet branch of American Greetings. In August 2011 Perion acquired the Redmond-based Smilebox for $32 million. Smilebox is an application for creating slideshows, ecards, invitations and other digital photo albums.[8][9]

In November 2011 they changed the company name to Perion, the Hebrew word for productivity. In November 2012 Perion purchased Israel-based SweetPacks (aka SweetIM) for approximately $41 million.[10][11] SweetPacks produced a variety of downloadable content for everyday use. In January 2014, they acquired Conduit's ClientConnect business in an all-stock transaction valued at $660 million.[12]

In June 2014, the firm acquired San Francisco based GrowMobile.[13] In February 2015, it acquired Paris-based MakeMeReach - a social media advertising platform.[14] After their move to Holon, Perion Network incorporated CSR policies into their corporate strategy. 2% of its net profits is donated and all employees are permitted to spend up to 40 hours per year volunteering in the community.[15]

In December 2015, the firm acquired the digital advertising company Undertone for $180 million.[16][17] In January 2017, it announced the appointment of new CEO Doron Gerstel, effective April 2017, followed by the announcement of Josef Mandelbaum stepping down from the company.[18]

Products

Undertone provides cross-screen and digital ad experiences. CodeFuel provides search syndication.[4] MakeMeReach is a social media marketing tool. The company's mobile and desktop apps are Smilebox,[19] a desktop and mobile app for customizing and animating ecards, slideshows and invitations.[20]

The original IncrediMail email platform shut down on March 20th, 2020.[21]

See also

References
  1. "Perion Announces Departure of Ophir Yakovian; Vice President of Finance Maoz Sigron Appointed as New CFO". Retrieved 2018-02-06.
  2. "Perion moves closer to mobile ad tech with new acquisition". The Times of Israel. Retrieved 2017-06-06.
  3. "Perion Network Ltd".New York Times
  4. "Perion to Participate in ad:tech San Francisco 2015".New York Times. Retrieved May 19, 2015
  5. "IncrediMail - Israel's incredible story". www.jpost.com. Retrieved 2017-06-06.
  6. "TASE Site - Company: PERION NETWORK - Summary - Share: PERION NETWORK 01095819".
  7. "Josef Mandelbaum Joins IncrediMail as Chief Executive Officer". Business Wire. Retrieved July 7, 2010
  8. "Smilebox to be acquired by IncrediMail for up to $40 million". Aislyn Greene, Puget Sound Business Journal. Retrieved August 1, 2011
  9. "IncrediMail Buys Online Photo Album And Slideshow Creator Smilebox For Up To $40 Million". Robin Wauters, Tech Crunch. Retrieved August 1, 2011
  10. "SweetPacks Acquisition Call".Nasdaq. Retrieved November 8, 2012
  11. "Holy Emoticons Batman! — Perion Network Acquires SweetPacks For $41M". Mike Butcher, Tech Crunch. Retrieved November 8, 2012
  12. Editorial, Reuters. "Israel's Perion buys mobile advertising firm Grow Mobile". Reuters UK. Retrieved 2017-06-06.
  13. "Perion extends Microsoft deal, ups mobile business".David Shamah, Times of Israel. Retrieved August 1, 2014
  14. "Perion moves closer to mobile ad tech with new acquisition".David Shamah, Times of Israel. Retrieved February 12, 2015
  15. "Perion in CR push following merger".Ethical Performance
  16. "Ad tech firm Perion buys Undertone for $180 million in cash". Reuters. 1 December 2015.
  17. "Perion's 'Undertone' Division Announces Collaboration with The Associated Press for 'First-To-Market' Opportunity on Top 25 Sports Poll" (PDF).
  18. "Perion Networks names Doron Gerstel CEO - Globes English". Globes (in Hebrew). Retrieved 2017-06-06.
  19. "Smilebox".
  20. "MikiKolko, Perion, Analytics, Mobile Marketing, Israel".India goes digital- Videos
  21. "Dear valued customer".
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