Paranormal Activity

Paranormal Activity is a 2007 American supernatural horror film produced, written, directed, photographed and edited by Oren Peli. It centers on a young couple (Katie Featherston and Micah Sloat) who are haunted by a supernatural presence in their home. They then set up a camera to document what is haunting them. The film utilizes found-footage conventions that were mirrored in the later films of the series.

This article is about the 2007 film. For the film series, see Paranormal Activity (film series). For the phenomena of paranormal activity, see paranormal.
Paranormal Activity
Theatrical release poster
Directed byOren Peli
Produced by
Written byOren Peli
Starring
CinematographyOren Peli
Edited byOren Peli
Production
company
Distributed byParamount Pictures[1]
Release date
  • October 14, 2007 (2007-10-14) (Screamfest)
  • September 25, 2009 (2009-09-25) (United States)
Running time
86 minutes[2]
CountryUnited States
LanguageEnglish
BudgetProduction: $15 000
Post-production: $215,000[3]
Box office$193.4 million[4]

Originally developed as an independent feature and given film festival screenings in 2007, the film was shot for $15,000. It was then acquired by Paramount Pictures and modified, particularly with a new ending that cost an additional total of $200,000. It was given a limited U.S. release on September 25, 2009, and then a nationwide release on October 16, 2009. The film earned nearly $108 million at the U.S. box office and a further $85 million internationally for a worldwide total of $193 million.[5] Paramount/DreamWorks acquired the U.S. rights for $350,000.[6] It is the most profitable film ever made, based on return on investment,[7][8][9] although such figures are difficult to verify independently[10] as this is likely to exclude marketing costs.[11]

The film is the first (chronologically, the third) entry in the Paranormal Activity film series. A parallel sequel and prequel, Paranormal Activity 2, was released in 2010. The success of the first two films would spawn additional films in the series: the prequel Paranormal Activity 3 in 2011, and Paranormal Activity 4 (the sequel to the second installment) in 2012. The fifth installment, The Marked Ones, was released in 2014, and the sixth installment, The Ghost Dimension, was released in 2015.

On June 19, 2019, Paramount announced that a seventh installment is in development and will be released on March 19, 2021. However, in August 2020, it was announced it would be delayed until March 4, 2022.

Plot

In 2006, Katie and Micah, a young couple, move to a new house in San Diego. Katie claims an evil presence has been haunting her since she was a child so Micah sets up a camera in their bedroom to record any paranormal activity that occurs while they sleep. A famous psychic, Dr. Fredrichs, who reveals that Katie is being haunted by a demon that feeds off negative energy and is intent on tormenting Katie, advises them not to communicate with the demon and to contact demonologist Dr. Johann Averies if needed. Katie seems interested but Micah does not take this seriously.

The camera captures many strange occurrences, which are minor at first, such as noises, flickering lights, and the bedroom door moving. However, Micah taunts and mocks the demon, soon worsening the situation. During night one, keys are heard jangling. On the thirteenth night the demon angrily screeches, there is a loud thud, and the door slams shut. Voice recorder tests are conducted by Micah the following morning which reveal demonic grunting when Micah asks if it would like to use a Ouija board. During night fifteen, Katie appears to be in a trance as she gets up and stands beside the bed and stares at Micah for two hours before going outside. Micah tries to convince Katie to go back inside but she refuses and appears to remember none of it the next day.

Micah brings home a Ouija board, infuriating Katie. When they leave the house the camera records an unseen force moving the board's pointer to form an unknown message on the Ouija board, which then spontaneously catches fire. Katie sees the video and pleads with Micah to contact the demonologist but again he refuses. During night seventeen, Micah sprinkles baby powder in the hallway and outside the bedroom door. The couple is awakened by creaks and find non-human footprints leading to the attic where Micah finds a burnt photograph of a young Katie. Katie finally calls the demonologist but learns he is out of the country.

The events shown in the film have terrified Katie, which has strengthened the demon's power. They eventually call Dr. Fredrichs back to the house but, upon entering, he is unnerved by the level of demonic energy he senses there. Stating that his presence only makes the demon angrier, he apologises and leaves. This bleak reality causes the couple to lose all hope. On night twenty, Katie is pulled out of the bedroom and the demon attacks her in the dark. The camera is motionless the entire time, leaving the audience uncertain of what happened. It is shown that the demon has bitten Katie. Micah discovers the bite mark and decides events are too out of control to remain in the house. He packs for them both to head to a motel. Micah finds Katie unresponsive and discovers that she is holding a cross so tightly that her hand is bleeding. Micah takes the cross and burns it. Just as they are set to leave, the possessed Katie insists they stay, then talks to someone apparently next to her, saying they will be okay now.

On night twenty-one, Katie gets out of bed again and stares at Micah for two hours before going downstairs. After a moment of silence, Katie screams for Micah and he quickly rushes to help her. Afterwards, Micah screams in pain, Katie stops screaming, and, after another moment of silence, heavy footsteps are heard coming upstairs. Suddenly a loud roar is heard as Micah's body is violently hurled at the camera which is knocked off the tripod, revealing a demonic Katie standing in the doorway with blood on her shirt. She slowly walks into the room and crawls to Micah's body, then looks up at the camera with a grin. As she lunges toward the camera her face takes on a demonic appearance just as the scene cuts to black and another growl is heard. A text states that Micah's body was discovered by the police on October 11, 2006, and that Katie has vanished.

Alternate endings

Once Paramount acquired the film, the original ending was scrapped, and two new endings were developed for the film, one of them being the one seen in theaters (the scrapped ending was shown at only one public viewing).[12][13]

Original ending

Instead of the theatrical ending where the possessed Katie carries Micah's body and throws it to the camera, here Katie returns to the bedroom alone, with the knife she killed Micah with. She then sits down to the floor against the bed and starts rocking back and forth. Sometime around the next day, Katie's friend Amber discovers Micah's body downstairs and runs away in panic, but Katie still doesn't respond. In 9 o' clock at night, two policemen enter the house and reach the bedroom where they find the possessed Katie with the knife. Seeing them, Katie suddenly returns to her normal state and asks them about Micah's whereabouts. But an officer shoots her dead in panic after the attic door slams shut by itself. The camera then fades to black as they continue their search around the house, searching for the source of the sound. Then a text appears dedicating this film to the memory of Micah and Katie. This ending was intended to be in the theatrical release but was later altered by the request of director Steven Spielberg.

Alternate ending

In another ending, Katie, after killing Micah off-screen, comes back upstairs alone like the original ending. This time, she closes the bedroom door and approaches the camera. She then faces the camera and slits her own throat, taking her life. Her lifeless body then drops to the floor while the camera fades to black.

Deleted ending

According to director Oren Peli, there was another planned ending which was never filmed, where Katie would take the camera downstairs and call Micah. She would then bludgeon Micah to death with the camera upon his arrival where the audience would witness the murder from the camera's point of view. Due to the brutality of this sequence, the scene was scrapped.

Cast

Production

Attempting to focus on believability rather than action and gore, Peli chose to shoot the picture with a home video camera. In deciding on a more raw and stationary format (the camera was almost always sitting on a tripod or something else) and eliminating the need for a camera crew, a "higher degree of plausibility" was created for the audience as they were "more invested in the story and the characters".[14] Peli says that the dialogue was "natural" because there was no real script. Instead, the actors were given outlines of the story and situations to improvise, a technique known as "retroscripting" also used in the making of The Blair Witch Project.[14] In casting the movie, Peli auditioned "a few hundred people" before finally meeting Katie Featherston and Micah Sloat. He originally auditioned them individually and later called them back to audition together. Peli was impressed with the chemistry between the actors, saying, "If you saw the [audition] footage, you would've thought they had known each other for years."[14] During a guest appearance on The Jay Leno Show on November 3, 2009, Sloat and Featherston explained they each saw the casting call on LACasting. Featherston noted they were originally paid $500 for their work.

The film was shot out of sequence due to Peli's self-imposed seven-day shooting schedule,[15] though he would have preferred the story to have unfolded for the actors as he had envisioned it. Sloat, who controlled the camera for a good deal of the film, was a former cameraman at his university's TV station. "It was a very intense week", Peli said, stating that the film would be shot day and night, edited at the same time, and would have the visual effects applied to it as the acting footage was being finalized.[14] Multiple endings were conceived, but not all of them were shot.[16]

The film was screened at 2007's Screamfest Horror Film Festival, where it impressed an assistant at the Creative Artists Agency, Kirill Baru, so much that CAA signed on to represent Peli. Attempting to find a distributor for the film and/or directing work for Peli, the agency sent out DVDs of the movie to as many people in the industry as they could, and it was eventually seen by Miramax Films Senior Executive Jason Blum, who thought it had potential. He worked with Peli to re-edit the film and submitted it to the Sundance Film Festival, but it was rejected. The DVD also impressed DreamWorks executives Adam Goodman, Stacey Snider, and finally Steven Spielberg, who cut a deal with Blum and Peli.[15]

DreamWorks' plan was to remake the film with a bigger budget and with Peli directing, and only to include the original version as an extra when the DVD was eventually released. "They didn't know what to do with [the original]", said Blum; they just wanted to be "in business" with Peli.[15] Blum and Peli agreed, but stipulated a test screening of the original film before going ahead with the remake, believing it would be well received by a theatrical audience.[15]

During the screening, people began walking out; Goodman thought the film was bombing, until he learned that the viewers were actually leaving because they were so frightened. He then realized a remake was unwise.[15] Paramount Pictures, which acquired DreamWorks in 2005, bought the domestic rights to the film, and worldwide rights to any sequels, for US$350,000.[17] When the film was taken in by Paramount, several changes were made. Some scenes were cut, others added, and the original ending was scrapped, with two new endings being shot.[18] The ending shown in theaters during the film's worldwide release is the only one of the three to feature visual effects, and it differs from the endings previously seen at the Screamfest and Burbank screenings.[19] The theatrical release was delayed indefinitely because Paramount had put all DreamWorks productions on hold. Meanwhile, a screening for international buyers resulted in the sale of international rights in 52 countries.[15] Only after Goodman became production chief at Paramount in June 2009 did the film finally get slated for a fall release.[15]

Release

Paranormal Activity premiered at Screamfest Horror Film Festival in North America on October 14, 2007, was shown at the Slamdance Film Festival on January 18, 2008, and screened at the 36th Annual Telluride Film Festival on September 6, 2009.[20]

The version with the new ending, made after Paramount acquired the film, had screenings on September 25, 2009, in twelve college towns across the United States. The venues included Ann Arbor, MI; Baton Rouge, LA; Boulder, CO; Columbus, OH; Durham, NC; Lincoln, NE; Madison, WI; Orlando, FL; Santa Cruz, CA; Seattle, WA; State College, PA; and Tucson, AZ.[21] Eleven of the twelve venues sold out with State College, PA being the only exception due to a Penn State football game that was held the same night.[22] On his website, director Oren Peli invited internet users to "demand" where the film went next by voting on Eventful.[23] This was the first time a major motion picture studio used the service to virally market a film.[24] On September 28, Paramount issued a press release on Peli's website, announcing openings in 20 other markets on October 2, including larger market cities such as New York and Chicago.[25]

On October 3, it was reported that a total of 33 screenings in all 20 markets had sold out and that the film had earned $500,000 domestically. A day later, Paramount announced that the film would have a full limited release in 40 markets, playing at all hours (including after-midnight showings). On October 6, Paramount announced that the movie would be released nationwide if the film received one million "demands" on Eventful. The full limited release of the film started on October 9.[26][27][28] On October 10, the Eventful.com counter hit over one million requests.[29][30] Paramount announced soon after that the film would get a wide domestic release on October 16 and expand to more theaters on the October 23.[31] By November, it was showing in locales worldwide.

Home media

Paranormal Activity wasn't released on DVD or Blu-ray until December 29, 2009, more than two years after the film was made. The home release includes one alternate ending to the theatrical version.[32] It was released in the United Kingdom on March 22, 2010, on DVD and Blu-ray with some specials.[33] In the Netherlands the movie received a release on VHS in 2010.[34]

Additionally, at the end of the film, 15 minutes worth of names were added to the DVD release, as part of a special promotion. The message that popped up before this said: "The fans who "demanded" the film were asked by email if they wanted to have their name appear as a thank you for the film's success."

Reception

Critical response

On review aggregator Rotten Tomatoes, the film has an overall approval rating of 83% based on 204 reviews, with an average rating of 7.01/10. The website's critical consensus reads, "Using its low-budget effects and mockumentary method to great result, Paranormal Activity turns a simple haunted house story into 90 minutes of relentless suspense."[35] On Metacritic, the film has a weighted average score of 68 out of 100 based on 24 critics, indicating "generally favorable reviews".[36]

Film critics James Berardinelli and Roger Ebert each awarded it 3.5 stars out of a maximum of 4 stars.[37][38] Ebert stated in his review, "It illustrates one of my favorite points, that silence and waiting can be more entertaining than frantic fast-cutting and berserk f/x. For extended periods here, nothing at all is happening, and believe me, you won't be bored."[38] Entertainment Weekly critic Owen Gleiberman gave Paranormal Activity an A− rating and called it "frightening...freaky and terrifying" and said that "Paranormal Activity scrapes away 30 years of encrusted nightmare clichés."[39] Bloody Disgusting ranked the film 16th in their list of the "Top 20 Horror Films of the Decade", with the article saying, "Peli deserves props for milking the maximum amount of tension out of the spare, modern setting—an ordinary, cookie-cutter tract home in San Diego. It doesn't sound very scary, but Peli manages to make it terrifying. If you aren't white-knuckling your armrest at least once or twice while watching it, you probably don't have a pulse."[40]

However, some critics disliked the film. Michael Carter of The Breeze summed up the film as "all right", though denouncing its reliance on "cheap jump scares and an even cheaper 'found footage' style".[41] David Stratton of the Australian television series At the Movies said that "it was extremely unthrilling, very obvious, very clichéd. We've seen it all before."[42] Marc Savlov of The Austin Chronicle called it "an excruciatingly tedious YouTube gag cleverly marketed to go viral".[43] Bill Gibron of PopMatters listed the film as the second worst horror film of all time, writing that it lacked "anything remotely redeeming for the seasoned fright fan", and was "a waste of time in both concept and execution".[44]

Box office

The film opened on September 25, 2009, to twelve theaters and took $36,146 on its opening day and $77,873 on its first weekend for an average of $6,489 per venue. It had more success when it opened to 33 theaters on October 1, 2009, doubling the box-office reception, grossing $532,242 for an average of $16,129 per venue, bringing the 10-day total to $776,763.[45]

As it expanded to 160 theaters on the October 9–11 weekend, the film grossed $2.7 million on that Friday, having a per-theater average of $16,621. It went on to gross $7.9 million. Over the weekend, the film reached the week's highest per-theater average of $49,379, coming in at fourth for the weekend, behind Couples Retreat, Zombieland, and Cloudy with a Chance of Meatballs. Over the weekend of October 16, 2009, Paranormal Activity expanded to 600 more theaters, grossing $19.6 million with $25,813 per theater average gross, and bringing the total gross to $33.2 million. On the weekend of October 23, 2009, Paranormal Activity rose to first, beating out Saw VI, earning $21,104,070, expanding to 1,945 theaters for an average of $10,850 per theater, compared with the $14.1 million gross from 3,036 theaters, and $4,650 average for Saw VI. The film has grossed $107.9 million domestically and $85.4 million in foreign markets, with a total gross of $193.4 million.[45][46] The Hollywood Reporter estimated the film made a net profit of $78 million.[3]

Accolades

The film was nominated for Best First Feature in the Independent Spirit Awards 2009.[47]

Digital comics

In December 2009, a short digital comic entitled Paranormal Activity: The Search for Katie was released for the iPhone.[48] It was written by Scott Lobdell[49] and features art from Mark Badger.[50]

VR game

A VR game called Paranormal Activity: The Lost Soul was released by VRWerx for the Oculus Rift, HTC Vive and PlayStation VR.[51]

Influence

In Japan, a sequel entitled Paranormal Activity 2: Tokyo Night was released in 2010. Also in 2010, mockbuster group The Asylum created their take on the film, titled Paranormal Entity, which would later spawn a series of its own.

On March 7, 2010, Alec Baldwin and Steve Martin performed a spoof of the film[52] as part of the 82nd Academy Awards.[53]

References
  1. "Paranormal Activity". American Film Institute. Retrieved 2016-11-29.
  2. "PARANORMAL ACTIVITY (15)". British Board of Film Classification. October 14, 2009. Retrieved June 25, 2015.
  3. Stephen Galloway (January 18, 2020). "TWhat Is the Most Profitable Movie Ever?". The Hollywood Reporter. Retrieved April 26, 2020.
  4. "Paranormal Activity". Box Office Mojo. Retrieved 2011-11-23.
  5. "Paranormal Activity". The Numbers. Retrieved 2014-06-03.
  6. Schwartz, Missy (2009-10-16). "Meet the Stars of Paranormal Activity". Entertainment Weekly.
  7. Frankel, Daniel (2009-10-28). "'Paranormal' Now the Most Profitable Film Ever". The Wrap. Retrieved 2010-02-24.
  8. O'Carroll, Eoin (2009-10-30). "How 'Paranormal Activity' became the most profitable movie ever". Christian Science Monitor. Retrieved 2015-12-17.
  9. Brooks, Xan (2009-11-30). "Paranormal Activity director's new film snapped up". The Guardian. London. Retrieved 2010-02-24.
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  11. Friday (2009-10-30). "'Paranormal Activity' The Most Profitable Movie Ever". Get The Big Picture. Archived from the original on 2012-02-24. Retrieved 2010-02-24.
  12. Goss, William (2010-01-31). "So What Was 'Paranormal Activity's Original Ending?". Horror Squad. Archived from the original on 2009-10-15. Retrieved 2010-01-31.
  13. Hall, Peter (2009-10-09). "Interview: Oren Peli, Writer-Director of 'Paranormal Activity'". Cinematical. Retrieved 2009-10-23.
  14. Turek, Ryan (2008-03-09). "Exclusive Interview: Oren Peli". Retrieved 2008-03-10.
  15. Horn, John (2009-09-20). "The haunted history of 'Paranormal Activity'". Los Angeles Times. Retrieved 2009-09-20.
  16. Schwartz, Missy (2009-10-30). "'Paranormal Activity': Three super-scary alternate endings (SPOILER ALERT!)". Entertainment Weekly. Retrieved 2014-06-03.
  17. Ben Fritz (2009-10-25). "Paramount may produce 'Paranormal Activity' sequel". Los Angeles Times. Retrieved 2010-05-21.
  18. Outlaw, Kofi (2009-10-21). "Paranormal Activity: Alternate Endings & Recut Scenes". Screen Rant. Retrieved 2009-10-23.
  19. Breznican, Anthony. "'Paranomal' has 'magical elixir' for horror: Realism, subtlety but not gore". USA Today. Missing or empty |url= (help)
  20. The 36th Telluride Film Festival Draws to a Close
  21. Miska, Brad (2015-09-03). "'Paranormal Activity' Franchise to Conclude Where it All Began… At Screamfest!". Bloody Disgusting. Retrieved 2015-12-23.
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  23. Cieply, Michael (2009-09-21). "Thriller on Tour Lets Fans Decide on the Next Stop". The New York Times. Retrieved 2009-09-20.
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  25. "More than 230,000 fans "demand" 'Paranormal Activity'; fans spur the film's opening in twenty additional cities across the country". ParanormalActivity-Movie.com. Retrieved 2009-09-28.
  26. Barton, Steve. "Fans Reward Paranormal Activity with Sold-Out Shows and $500K". Dread Central. Retrieved 2009-10-03.
  27. Finke, Nikki (2009-10-04). "UPDATE: 'Paranormal Activity' Set For Oct. 9 Normal Release After It Gets Freakishly Good Gross Playing Only After Midnight". Deadline Hollywood. Retrieved 2014-06-03.
  28. Miska, Brad. "Full Limited Release for 'Paranormal Activity' on October 9th". Bloody Disgusting. Retrieved 2009-10-04.
  29. Rosenberg, Adam. "'Paranormal Activity' To Open Nationwide After 1,000,000 Demands Are Received". MTV. Retrieved 2009-10-06.
  30. Miska, Brad (2009-10-10). "Horror Victory! 'Paranormal Activity' Hits One Million Demands, Opens Wide!". Bloody Disgusting. Retrieved 2010-02-24.
  31. Sauriol, Patrick (2009-10-10). "Film Now Expands Nationwide". Retrieved 2009-10-10.
  32. Barton, Steve (2009-11-24). "Official Word and Details: Paranormal Activity on DVD and Blu-ray". Dread Central. Retrieved 2010-02-24.
  33. Jones, Gareth (2010-02-20). "Paranormal Activity to Haunt UK Homes This March with Some Exclusives". Dread Central. Retrieved 2010-02-24.
  34. "Videoband maakt comeback". ParanormalActivity.nl. 2010. Retrieved 2012-07-31.
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  38. Ebert, Roger (2009-10-07). "Paranormal Activity". Chicago Sun-Times. Retrieved 2010-02-24.
  39. Gleiberman, Owen (2009-10-23). "Paranormal Activity". Entertainment Weekly. Retrieved 2010-02-24.
  40. "00's Retrospect: Bloody Disgusting's Top 20 Films of the Decade...Part 2". Bloody Disgusting. 2009-12-17. Retrieved 2010-01-03.
  41. Carter, Michael (23 March 2016). "Horrifically bad: A ranking of the best and worst horror films". The Breeze. Retrieved 24 June 2016.
  42. Stratton, David. "At The Movies Review of Paranormal Activity". At the Movies. Retrieved 2010-02-16.
  43. Savlov, Marc (2009-10-09). "Paranormal Activity". The Austin Chronicle. Retrieved 2014-06-18.
  44. Gibron, Bill (22 October 2013). "The 10 Worst Horror Movies of All Time". PopMatters. Retrieved 24 June 2016.
  45. "Movie Paranormal Activity Box Office Data". The Numbers. Retrieved 2009-11-14.
  46. "Box Office Mojo: Weekend Box Office – November 27 – November 29, 2009". 2009-11-30. Retrieved 2009-11-30.
  47. King, Susan (2009-12-01). "'Precious' and 'The Last Station' lead Independent Spirit Award nominations". Los Angeles Times. Retrieved 2010-02-24.
  48. "First 5 Pages 'Paranormal Activity: The Search For KAtie'". Bloody Disgusting. 2009-12-15. Retrieved 2010-02-24.
  49. BK (2009-12-19). "Get the Free Paranormal Activity App from iTunes". Dread Central. Retrieved 2010-02-24.
  50. Barton, Steve (2009-12-09). "IDW Launches Paranormal Activity:The Search for Katie". Dread Central. Retrieved 2010-02-24.
  51. "Paranormal Activity VR Game".
  52. Miska, Brad (2010-03-08). "Horror Invades the 2010 Academy Awards". Bloody Disgusting. Retrieved 2014-06-03.
  53. Barton, Steve (2010-03-08). "Oscars 2010: Paranormal Activity Spoof and Salute to Horror Intro'd by the Twilight Kids". Dread Central. Retrieved 2014-06-03.
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