On Point (song)

"On Point" is a song by British YouTuber and rapper KSI. It was independently released for digital download and streaming as a single on 17 August 2018. In the song, KSI alludes to his upcoming boxing match against American YouTuber Logan Paul. The song was used as KSI's ring walk song for the boxing match, held on 25 August 2018 at the Manchester Arena, United Kingdom, which resulted in a majority draw.[2] An accompanying music video was released on 17 August 2018. The video stars KSI pursuing and taunting a doppelgänger of Paul.

"On Point"
Single by KSI
Released17 August 2018 (2018-08-17)
GenreHip hop
Length4:10
Label
Songwriter(s)
  • Olajide Olatunji
  • Justin Trugman
  • Nima Jahanbin
  • Paimon Jahanbin
  • Kes Ingoldsby
  • Derico Stefano Mpyo
Producer(s)
  • JT
  • Wallis Lane
  • Kes Knoxa
  • Heat On Da Beat
KSI singles chronology
"Slow Motion"
(2018)		 "On Point"
(2018)		 "Ares"
(2018)
Music video
"On Point" on YouTube

Release and promotion

On 14 August 2018, KSI posted the song's cover art to his social media pages with the caption "17th August", referring to the song's release date.[3] The next day, he teased the upcoming release of the song's music video by posting a photo of himself holding a look-alike of Logan Paul's pet dog Kong, taken on the set of the music video, to his social media pages with the caption "cute dog".[4] "On Point" was independently released for digital download and streaming on 17 August 2018 at 00:00 (UTC).[5] One week after its release, on 25 August 2018, "On Point" was played during KSI's ring walk entrance for his boxing match against Logan Paul.[6]

Music video

Background and release

The music video for "On Point" was co-directed by Konstantin and Meji Alabi.[7] The music video was released onto KSI's YouTube channel on 17 August 2018. It has received 40 million views, accumulating 7 million views within the first 24 hours of its release.[8][9] A behind-the-scenes video of the music video shoot was uploaded to YouTube by Konstantin on the same day as the release of the music video.[10] Three days later, Konstantin uploaded a YouTube video in which him and KSI watch reaction videos to the music video.[11]

Synopsis
A look-alike of Logan Paul in the music video for "On Point".

The music video begins with a Logan Paul look-alike walking out of a forest, making reference to Paul's infamous suicide forest controversy, when, in January 2018, he uploaded a YouTube vlog in which he filmed the recently deceased corpse of a man who had died by hanging himself in Aokigahara, known as the "suicide forest", in Japan.[7][12] Paul is accompanied by look-alikes of his entourage: his friend Evan Eckenrode, his manager Jeff Levin, and his personal assistant Lydia Kenney.[13] As they emerge from the forest, Paul says, “and then I said, you can fight my dad instead", referring to when Paul and his brother Jake Paul told KSI to have a boxing fight against their father Greg Paul, instead of one of the two brothers.[14] Paul's manager then trips and falls to the ground, covering himself in mud, leaving the rest of the group laughing and chanting "brown nose".[13] The chant appears to hypnotise a group of children watching on, suggesting that Paul has brainwashed his young fan base.[13][7]

KSI impersonating Jack Torrance from The Shining in the music video for "On Point".

KSI chases Paul into a large manor house, where, upon entry, he is greeted by a look-alike of the Paul's mother Pam Stepnick.[15] In the next scene, KSI imitates Jack Torrance from The Shining (1980), using an axe to break down a door between him and look-alikes of Jake Paul and his friend Anthony Trujillo.[15] KSI enters the room and slaps them both across the face. In the next scene, a look-alike of Paul's father appears, stepping in to try and protect his son from KSI, making reference to KSI's verbal exchange with Paul's father during a press conference for KSI vs. Logan Paul at York Hall, London, which lead to Paul storming out of the press conference.[7][15][16] However, Paul's father is distracted by a blindfolded girl. In another scene, KSI appears to kill-off look-alikes of American boy band Why Don’t We, with whom Paul released a song titled "Help Me Help You" (2017).[7][17] When Paul is reunited with his friends from the video's opening scene, they turn against Paul and taser him, alluding to when Paul came under controversy for tasering two dead rats in a YouTube vlog uploaded in February 2018.[18]

The video's closing scenes see KSI dramatically emerging from a cloud of smoke and confronting a kneeling and quivering Paul. The latter is begging for KSI to take pity and let him go. KSI, wearing the Infinity Gauntlet from Avengers: Infinity War (2018), snaps his fingers, making Paul disappear into dust, freeing the brainwashed children from watching Paul's videos.[19][15]

Reception

Julia Alexander of Polygon wrote, "The video perpetuates the character KSI’s painted for himself. He’s the all-powerful, misunderstood villain who wants to fight for justice on YouTube. That means defeating Logan Paul, easily one of the most loathed creators on the platform following past controversies. The video acts as a five-minute takedown of Logan Paul’s entire character".[19] She concluded, "It’s one of the best diss tracks to date. KSI’s diss track took a YouTube staple to a new level. The production quality is incredibly high, and elevates the type of videos [that] his competition should be working on".[19][20] The music video has received 1.3 million likes and 300,000 dislikes on YouTube.[8]

Credits and personnel

Credits adapted from Instagram.[21]

  • Konstantin – director, editor
  • Meji Alabi – director
  • Guy Davies – producer
  • Paul Mackay – cinematographer
  • Ásh Halliburton – art department
  • Justin Rose – stylist
  • We Are Covert – VFX
  • IKON films – production company

Response

Three days after KSI released "On Point", on 21 August 2018, Logan Paul released a diss track against KSI titled "Goodbye KSI" onto his YouTube channel.[22][23] It has received 34 million views.[24]

Credits and personnel

Credits adapted from Tidal.[25]

  • KSI – vocals, songwriting
  • JT – production, songwriting
  • Wallis Lane – production, songwriting
  • Kes Knoxa – production, songwriting
  • Heat On Da Beat – production
  • Derico Stefano Mpyo – songwriting
  • Sway – engineering
  • Charlie Cook – engineering

Charts
Chart performance for "On Point"
Chart (2018) Peak
position
Scotland (OCC)[26] 98
UK Download (OCC)[27] 86
UK Indie (OCC)[28] 23

Release history
Release dates and formats for "On Point"
Region Date Format(s) Label(s) Ref.
Various 17 August 2018
Self-released [5]

See also

Notes
  1. "On Point" was initially released independently, but has been licensed to American independent record label RBC Records, under BMG Rights Management, since October 2019 after KSI signed with the record label.[1]

References
  1. Paine, Andre (5 November 2019). "Artist and YouTube personality KSI signs with BMG". Music Week. Retrieved 5 November 2019.
  2. "KSI v Logan Paul: YouTube boxing fight ends in a draw". BBC News. 26 August 2018. Archived from the original on 28 August 2018. Retrieved 8 November 2019.
  3. KSI (14 August 2018). "17th August". Retrieved 17 August 2018 – via Instagram.
  4. KSI (15 August 2018). "Cute dog 😈 📷: @charliewoodwardmedia". Retrieved 17 August 2018 – via Instagram.
  5. Releases for "On Point":
  6. Deen, Sarah (25 August 2018). "KSI and Logan Paul call for 'f****g crazy' rematch as they are both declared the winner". Metro. Retrieved 25 August 2018.
  7. Adejobi, Alicia (18 August 2018). "KSI wages all-out 'Avengers: Infinity War' at Logan Paul in diss track On Point". Metro. Retrieved 18 August 2018.
  8. "KSI - ON POINT (LOGAN PAUL DISS TRACK)". 17 August 2018. Retrieved 17 August 2018 – via YouTube.
  9. KSI (18 August 2018). "7 million views in a day for a music video. On point. Pure love to my bros @pimpjuicek @mejialabi 📷: @charliewoodwardmedia". Retrieved 18 August 2018 – via Instagram.
  10. "KSI - ON POINT (LOGAN PAUL DISS TRACK) Behind The Scene". 17 August 2018. Retrieved 17 August 2018 – via YouTube.
  11. "KSI REACTS TO ON POINT REACTION VIDEOS (LOGAN PAUL DISS TRACK)". 20 August 2018. Retrieved 20 August 2018 – via YouTube.
  12. "Logan Paul: Outrage over YouTuber's Japan dead man video". BBC News. 2 January 2018. Retrieved 17 August 2018.
  13. Domin, Martin (21 August 2018). "KSI diss track On Point takes rivalry with Logan Paul to new level". Mirror. Retrieved 21 August 2018.
  14. Alexander, Julia (23 August 2018). "Logan Paul and KSI: the reasons, and moral quandaries, behind YouTube's biggest fight". Polygon. Retrieved 23 August 2018.
  15. Genova, Vincent (17 August 2018). "KSI Releases a New Diss Track Music Video With a Logan Paul Look-alike". Dexerto. Retrieved 17 August 2018.
  16. Starkey, Adam (18 July 2018). "Logan Paul storms out of press conference after KSI rips into his 'disgusting' dad and girlfriend Chloe Bennet". Metro. Retrieved 17 August 2018.
  17. "Help Me Help You (feat. Why Don't We) - Single by Logan Paul". Apple Music. 18 May 2017. Retrieved 17 August 2018.
  18. Agerholm, Harriet (8 February 2018). "Logan Paul condemned for Tasering dead rats in new YouTube video". The Independent. Retrieved 17 August 2018.
  19. Alexander, Julia (17 August 2018). "KSI's Logan Paul diss track includes Avengers, Clockwork Orange and Shining references". Polygon. Retrieved 17 August 2018.
  20. Alexander, Julia (21 August 2018). "YouTube creators reinvented diss tracks to make millions". Polygon. Retrieved 21 August 2018.
  21. Konstantin (25 August 2018). "Today is the day 🥊 #ksivsloganpaul 📷: @charliewoodwardmedia Big shoutout to the whole crew that worked on this project with us @mejialabi Wish maker: @guyjdavies DOP: @paulmackaydop Art department: @ashkhalliburton Stylist: @justinrose__ Logan: @kelvin_wolfenden Blindfold Girl: @emglover_ VFX: @wearecovert BTS: @jayovs + @ninetyone.films ....I don't have many more people on Instagram so will add as I go the list is endless!!!". Retrieved 25 August 2018 – via Instagram.
  22. Gillibrand, Abigail (21 August 2018). "Logan Paul goes in on KSI as he claps back with his own diss track". Metro. Retrieved 21 August 2018.
  23. Petrosyan, Albert (23 August 2018). "Logan Paul's New Diss Track is Filled With Awkward Old Clips of KSI". Dexerto. Retrieved 23 August 2018.
  24. "LOGAN PAUL - GOODBYE KSI (DISS TRACK) FEAT. KSI". 21 August 2018. Retrieved 21 August 2018 – via YouTube.
  25. "KSI / On Point / Credits". Tidal. Retrieved 17 August 2018.
  26. "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved 24 August 2018.
  27. "Official Singles Downloads Chart Top 100". Official Charts Company. Retrieved 24 August 2018.
  28. "Official Independent Singles Chart Top 50". Official Charts Company. Retrieved 24 August 2018.
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