O Negócio

O Negócio (transl. The business) is a Brazilian drama television series created by Luca Paiva Mello and Rodrigo Castilho, and written by Fabio Danesi, Camila Raffanti and Alexandre Soares Silva. It was produced by HBO Latin America in partnership with Mixer.[1]

O Negócio
GenreDrama
Created by
  • Luca Paiva Mello
  • Rodrigo Castilho
Starring
Country of originBrazil
Original languagePortuguese
No. of seasons4
No. of episodes51
Production
Executive producerTereza Gonzalez
Production locationsSão Paulo, Brazil
Production companies
DistributorHBO Latin America
Release
Original network
Original release18 August 2013 (2013-08-18) –
6 March 2018 (2018-03-06)
External links
Website

The series follows the lives of Karin, Luna, Magali and Mia, high-class call girls who stand out in the market. They have put in practice various marketing strategies that they have learned and, with this, not only conquered space in the market but also created the successful company "Oceano Azul".[2]

Cast and characters

Main cast
Actor Character Season
1
(2013)		 2
(2014)		 3
(2016)		 4
(2018)
Rafaela Mandelli Joana Segall / Karin
Juliana Schalch Maria Clara de Andrade / Luna
Michelle Batista Magali Becker
Guilherme Weber Ariel
Gabriel Godoy Oscar
Eduardo Semerjian César
Johnnas Oliva Yuri
João Gabriel Vasconcellos Augusto
Kauê Telloli Tomás Zanini
Aline Jones Mia
João Côrtes Eric

Recurring cast
Actor Character Season
1
(2013)		 2
(2014)		 3
(2016)		 4
(2018)
Gabriela Cerqueira Sabrina
Cris Bonna Isabel de Andrade
Tony Mastaler Francisco de Andrade
Pedro Inoue Fred de Andrade
Einat Falbel Sonia Lemos
Isabel Wilker Livia
Jessica Drago Jessica
Renata Fasanella Renata
Joaquim Guedes Xavier

Release

Broadcast

O Négocio (aka El Negocio and The Business) began airing on 18 August 2013, on HBO Brasil and HBO Latin America.[3][4] In September 2013, the series was renewed for its second season, which debuted on 24 August 2014. On 27 April 2015, the third season was announced. The premiere of the third season was confirmed for 24 April 2016. On 14 November 2016, it was officially announced the fourth and final season of O Negócio, which debuted on 18 March 2018. Seasons 1, 2 and 3 have 13 episodes and season 4 has 12 episodes.

In Portugal, the series began airing on 19 March 2018 on SIC Radical.[5]

Reception

Critical response

The journalist André Santana from television critic website Observatório da televisão, stated "O Negócio was able to reinvent itself on each season, without losing sight of its initial story line... [and] the series was successful to explore its main theme in the prism of humor." He noted that "even with so many qualities, O Negócio did not escape a depletion of the formula. Therefore, the decision to finish the series at the fourth season was quite happy.", and concluded that "The story was closed at the right time, showing that the Brazilian series production on pay TV has already raised to high levels, and that the Brazilian Teledramaturgy, in general, has many paths to follow."[6]

BuzzFeed published a list of their 26 non-American favorite TV shows and O Négocio was the only Brazilian production listed.[7]

References
  1. "HBO Brasil estreia 'O Negócio'". Veja (in Portuguese). 18 August 2013.
  2. "A HBO acaba de confirmar a data de estreia da quarta e última temporada de "O Negócio"". natelinha (in Portuguese). 23 January 2018.
  3. "HBO Brasil estreia 'O Negócio'". Veja (in Portuguese). 18 August 2013.
  4. ""El Negocio" la nueva producción de HBO". Guioteca (in Spanish). 18 August 2013.
  5. ""O Negócio" e "Shark Tank" chegam à SIC Radical". zapping-tv (in Portuguese). 15 March 2018.
  6. "O Negócio encerra trajetória firmando-se como a melhor série nacional da HBO". observatoriodatelevisao (in Portuguese). 4 June 2018.
  7. "26 Awesome TV Shows From Around The World". Buzzfeed. 18 March 2016.
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