OK, Il Prezzo è Giusto!

OK, Il Prezzo è Giusto! ("OK! The Price Is Right") is an Italian adaptation of the American game show The Price Is Right that aired on Italia 1, Canale 5 and Rete 4. It was hosted by Gigi Sabani, Iva Zanicchi, Emanuela Folliero and Maria Teresa Ruta with the first version being hosted by a man (Sabani) then the later three versions were hosted by women (Zanicchi, Folliero and Ruta respectively). It first premiered on 21 December 1983 and went off the air on 13 April 2001. With 3,466 episodes it is the third longest running quiz on Italian TV, after L'eredità (The Inheritance) and La Ruota Della Fortuna (The Wheel of Fortune). The show used similar gameplay format to the American version, although at the two last seasons altered the format to use the British One-Player showcase format.

OK, Il Prezzo è Giusto
Presented byGigi Sabani (1983 - 1986)
Iva Zanicchi (1987 - 2000)
Emanuela Folliero (1999)
Maria Teresa Ruta (2000 - 2001)
Theme music composerAugusto Martelli
Opening theme"Hey, it's okay!"
Ending theme"Lei Lei Lei"
ComposerAugusto Martelli
Country of origin Italy
Original languageItalian
No. of seasons21
No. of episodes3,466
Production
Running time60 minutes
Release
Original networkItalia 1 (1983–1987)
Canale 5 (1988–1996)
Rete 4 (1996–2001)
Picture formatColor
Original release21 December 1983 (1983-12-21) –
13 April 2001 (2001-04-13)

Zanicchi, Folliero, and Ruta's tenures as hosts make the Italian version of one only three versions of the show to be hosted by a woman. However, only the first version by Sabani was hosted by a man.

Pricing Games

The name of the original pricing game in the US version is given in parentheses. Many of these follow the same rules and gameplay as the US version; for details, see List of The Price Is Right pricing games.

  • 10 Chances (Ten Chances)
  • 2 Al Prezzo di 1 (2 For The Price Of 1)
  • 2 Metà (Money Game)
  • 3 X (3 Strikes)
  • Abbinamento (It's in the Bag)
  • Accoppiata (Pick-A-Pair)
  • Alveare (Spelling Bee)
  • Assegno in Bianco (Check Game)
  • Astronave (On The Nose)
  • Black-Jack (Hit Me)
  • Blocca il Prezzo (Freeze Frame)
  • Bowling (Le Bowling)
  • Cambio (Switcheroo)
  • Campana (One Away)
  • Caro Prezzo (Most Expensive)
  • Carta Di Credito (Credit Card)
  • Carta Vincente (Card Game)
  • Cassaforte (Safe Crackers)
  • Centro (Bullseye)
  • Check-Out
  • Chiave Magica (Master Key)
  • Colpo Sicuro (Hole In One)
  • Conchiglia (Shell Game)
  • Corsa Il Prezzo (Race Game)
  • Cover Up
  • Esploratore (Pathfinder)
  • Formichina (Super Savers)
  • Fai La Mossa Giusta (Make Your Move)
  • Febbre Dell'Oro (Range Game)
  • Gioco dei Dadi (Dice Game)
  • Gioco dell'8 (Lucky Seven)
  • Grande Gioco/Vinci Gli Zeri (Grand Game, £5,000,000 or £10,000,000 top prize.)
  • Il Tempo è Denaro (Clock Game)
  • Inflazione (Now...Or Then)
  • Jolly (Bonus Game)
  • Jukebox (Le Jukebox)
  • Mini Market (Grocery Game)
  • Numero Magico (Magic Number)
  • Occhio Al Prezzo (I) (Double Prices)
  • Occhio Al Prezzo (II) (One Right Price)
  • Offerta Speciale (Barker's Bargain Bar)
  • Più o Meno (Hi-Lo)
  • Poker (Poker Game)
  • Plinko (£5,000,000 top prize. Also, contestants can have a chance to win a car if scored £2,000,000 or more.)
  • Prendere o Lasciare (Give Or Keep)
  • Prova del 5 (Five Price Tags)
  • Punchingball (Punch-A-Bunch)
  • Salvadanaio (Any Number)
  • Scogliera (Cliff Hangers)
  • Solo Due (Take Two)
  • Squeeze (Squeeze Play)
  • Superball
  • Telefono Casa (Phone Home Game)
  • Tentazione (Temptation)
  • Trappola (Danger Price)
  • Tris (Secret X)
  • Via Dell'Oro (Golden Road)

OK! Exclusives
  • Chi Due
  • Girasole (£5,000,000 top prize)
  • Grande Menu
  • Le Stelle In Gioco
  • Super Vincita

Showcase Showdown

The Big Wheel in the Italian version is played the same as in the US version (after expanded to 1 hour in 1975). The bonus for 100 points in one spin was ₤1,000,000 (€516.46). Both winners play the Showcase (in the 2-player version); since 1999, after 2 SCSDs, the two winners must play a spin-off to determine who will play the Showcase (in the 1-player version).

Showcase

The showcase was largely played like the American Version, hoping that the contestant make the closest bid without going over, and awarding both showcases to a player who came within ₤100,000. Starting in 1999, the showcase was played in the same way of the UK/European version, with random ranges between ₤500,000 (€258.23) and ₤2,500,000 (€1291.15), hoping that their bid fell within the selected range of the actual price without going over.

Seasons
Season Start date End date Channel Episodes Timeslot
1 21 December 1983 4 July 1984 Italia 1 28 Wed, prime time
2 12 September 1984 26 June 1985 Italia 1 32 Wed, prime time
3 2 October 1985 25 June 1986 Italia 1 38 Wed, prime time
4 10 September 1986 3 June 1987 Italia 1 37 Wed, prime time
5 9 September 1987 29 June 1988 Rete 4 40 Wed, prime time
* 27 September 1987 29 May 1988 Canale 5 36 Sun, OK Junior
6 26 September 1988 24 June 1989 Canale 5 223 daytime
* 28 June 1989 30 August 1989 Canale 5 10 Wed, prime time “Summer Edition”
7 4 September 1989 30 June 1990 Canale 5 299 daytime
8 10 September 1990 30 June 1991 Canale 5 291 daytime
* 26 december 1990 2 January 1991 Rete 4 2 Wed, prime time “Celebrities Special”
9 9 September 1991 12 September 1992 Canale 5 327 daytime
* 11 January 1992 22 February 1992 Rete 4 7 Sat, prime time “Sabato OK”
10 14 September 1992 11 September 1993 Canale 5 311 daytime
11 13 September 1993 9 July 1994 Canale 5 256 daytime
12 19 September 1994 29 July 1995 Canale 5 270 daytime
13 11 September 1995 29 June 1996 Canale 5 252 daytime
14 9 September 1996 27 June 1997 Rete 4 212 daytime
15 8 September 1997 26 June 1998 Rete 4 222 daytime
16 14 September 1998 25 June 1999 Rete 4 205 daytime
17 13 September 1999 30 June 2000 Rete 4 210 daytime
18 11 September 2000 13 April 2001 Rete 4 158 daytime

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