Now Tour (Shania Twain)

The Now Tour was the fourth headlining concert tour by Canadian recording artist Shania Twain, in support of her fifth studio album Now (2017). The tour began on May 3, 2018, in Tacoma, and was initially scheduled to conclude in Las Vegas on August 4, 2018[1][2] but was later extended to conclude in Dunedin on December 22, 2018. The tour marks Twain's first since 2015's Rock This Country Tour, which, at the time, Twain announced would be her final run out on the road.[3]

Now Tour
Tour by Shania Twain
Associated albumNow
Start dateMay 3, 2018 (2018-05-03)
End dateDecember 22, 2018 (2018-12-22)
Legs4
No. of shows46 in North America
1 in South America
18 in Europe
12 in Oceania
77 in total
Box officeUS$67 million
Shania Twain concert chronology

Background

During an interview with ET Canada, on June 29, 2017, Twain stated that she had a change of heart and was ready to hit the road again to support her upcoming album, Now, stating "Now that I've got new music, I'm really motivated to do that music live".[4]

On August 16, 2017, while appearing on The Tonight Show, host Jimmy Fallon announced that Twain will be embarking on the Now Tour in 2018. The following day on August 17, 2017, Twain confirmed that she will be going on tour to support her upcoming album Now, through social media with tickets going on sale the following week.[5][6]

Following on from various promotional appearances for Now in the UK, including an exclusive set at Radio 2 Live in Hyde Park,[7] Twain announced the UK/Ireland dates on September 20, 2017. Revealing her excitement over her tour news, Shania said, "It's time to get back out there and give the music a chance to live a life!" Tickets for shows in Dublin and Belfast sold out within minutes, prompting Twain to add a second Dublin show.[8] Additional dates for both Glasgow and London were announced after tickets for the initial dates quickly sold out.[9] Due to demand, extra dates were added for Brisbane, Melbourne, Sydney and Auckland.[10] An additional concert for New Zealand was added for December 22 in Dunedin after the first two in Auckland sold out.[11]

On February 26, 2018, she was announced as headliner for the Festa do Peão de Barretos, her first concert in Brazil.[12] Negotiations for this to happen took over 20 years and Twain was paid over 1.1 million to perform for 100,000 fans who came from multiple countries of South America.[13]

At the end of 2018, the tour placed at number 34 on Pollstar's "2018 Year-End Top 100 Worldwide Tours" list, estimating that it grossed $51.5 million and that 596,972 people attended throughout the year.[14] In July 2019, Pollstar ranked the tour on number 69 at the Mid Year Top 100 Worldwide Tours 2019 with $8.5 million and 74,533 of tickets sold in 7 shows.[15]

Overall according to Pollstar, the tour grossed $60 million in 59 dates for a total attendance of 671,505 people in an average of 11,381 fans per concert paying $100.40 dollars for each ticket. According to Touring Data, which combines published and non-published boxscores in Pollstar and Billboard magazine, the tour had an estimated gross of $76 million in 76 dates and 860,000 tickets sold worldwide.

The tour is the best-selling tour for a country female artist in 2018 and the seventh best-selling for a female artist overall in the same year.[14] The Now Tour helped secure Twain's place as the second highest-grossing country female artist in the decade with over $190 million collected, only behind Taylor Swift.

Critical reception

The tour opened to positive critical reception. Fish Griwkowsky of the Edmonton Journal called the tour Twain's best,[16] while Matt Olsen of the StarPhoenix complimented the show saying it was "filled with extravagance and punctuated with genuine emotion".[17]

Opening acts

On April 11, 2018, Swiss singer Bastian Baker confirmed he would be the opening act for all of the tour's 77 dates. Baker previously opened for Twain on the final two dates of her 2015 Rock This Country Tour.[18]

The Shires joined Twain and Baker for the UK and Ireland dates.[19]

Set list

This set list is representative of the show on May 3, 2018, at Tacoma Dome in Tacoma, Washington. It is not representative of all concerts for the duration of the tour.

  1. "Life's About to Get Good"
  2. "Come on Over"
  3. "Up!"
  4. "Poor Me"
  5. "Don't Be Stupid (You Know I Love You)"
  6. "That Don't Impress Me Much"
  7. "Let's Kiss and Make Up"
  8. "Any Man of Mine"
  9. "Whose Bed Have Your Boots Been Under?"
  10. "Honey, I'm Home"
  11. "I'm Alright"
  12. "Soldier"
  13. "You're Still the One"
  14. "More Fun"
  15. Video interlude ["The Woman in Me", "You Win My Love", "Don't!", "Forever and for Always"]
  16. "From This Moment On"
  17. "I'm Gonna Getcha Good!"
  18. "Party for Two"
  19. "Swingin' with My Eyes Closed"
  20. "(If You're Not in It for Love) I'm Outta Here!"
  21. "Man! I Feel Like a Woman!"
  22. "Rock This Country!"

Additional Notes

  • "Rock This Country!" was cut from the set list beginning with the July 27 Denver show.[20]
  • "Let's Kiss and Make Up" was cut from the set list beginning with the August 1 Fresno show.
  • Brazil's show was set with no moving cubes and a slight change to set list.
  • "Soldier" was cut from the set list beginning with the September 19 Glasgow show.
  • "Soldier" was replaced by an interlude of "Ka-Ching!" performed by the backup dancers and singers for the Europe leg of the tour.
  • For the Europe leg, no encore number(s) were performed, and the final song is "Man! I Feel Like a Woman!"

Shows
List of concerts showing date, city, country, venue, tickets sold, amount of available tickets and gross revenue
Date City Country Venue Attendance Revenue
North America[3]
May 3, 2018 Tacoma United States Tacoma Dome 13,753 / 13,753 $979,630
May 5, 2018 Vancouver Canada Rogers Arena 26,375 / 26,375 $2,301,320
May 6, 2018
May 9, 2018 Edmonton Rogers Place 26,183 / 26,183 $2,756,837
May 10, 2018
May 12, 2018 Saskatoon SaskTel Centre 12,533 / 12,533 $1,310,375
May 13, 2018 Winnipeg Bell MTS Place 11,552 / 11,552 $1,175,928
May 15, 2018 Saint Paul United States Xcel Energy Center 14,167 / 14,167 $1,266,557
May 16, 2018 Sioux Falls Denny Sanford Premier Center 8,950 / 8,950 $737,774
May 18, 2018 Omaha CenturyLink Center Omaha 13,236 / 13,236 $1,023,280
May 19, 2018 Chicago United Center 12,451 / 12,451 $1,134,116
June 1, 2018 Sunrise BB&T Center 8,172 / 8,172 $630,470
June 2, 2018 Tampa Amalie Arena 12,524 / 12,524 $1,195,568
June 4, 2018 Duluth Infinite Energy Arena 8,661 / 8,661 $653,875
June 6, 2018 Dallas American Airlines Center 12,194 / 12,194 $1,168,083
June 7, 2018 Austin Frank Erwin Center 7,771 / 10,630 $664,423
June 9, 2018 Houston Toyota Center 10,118 / 10,118 $966,244
June 10, 2018 New Orleans Smoothie King Center 10,959 / 10,959 $899,089
June 12, 2018 North Little Rock Verizon Arena 11,118 / 11,118 $648,185
June 13, 2018 St. Louis Scottrade Center 12,025 / 12,025 $947,964
June 15, 2018 Detroit Little Caesars Arena 12,357 / 12,357 $1,118,221
June 16, 2018 Cleveland Quicken Loans Arena 12,706 / 14,353 $1,135,361
June 25, 2018 Ottawa Canada Canadian Tire Centre 13,430 / 13,430 $1,195,923
June 26, 2018 Montreal Bell Centre 12,467 / 14,402 $1,060,608
June 28, 2018 Quebec City Videotron Centre 12,189 / 13,415 $1,008,070
June 30, 2018 Hamilton FirstOntario Centre 12,043 / 12,787 $1,212,035
July 3, 2018 London Budweiser Gardens 17,198 / 17,198 $1,483,923
July 4, 2018
July 6, 2018 Toronto Scotiabank Arena 28,360 / 29,233 $2,718,044
July 7, 2018
July 11, 2018 Boston United States TD Garden 12,818 / 12,818 $1,169,006
July 12, 2018 Philadelphia Wells Fargo Center 11,932 / 14,276 $677,648
July 14, 2018 Brooklyn Barclays Center 10,286 / 13,678 $850,953
July 15, 2018 Washington, D.C. Capital One Arena 12,076 / 13,541 $964,316
July 17, 2018 Pittsburgh PPG Paints Arena 12,482 / 13,465 $759,533
July 18, 2018 Grand Rapids Van Andel Arena 10,601 / 10,601 $818,874
July 20, 2018 Louisville KFC Yum! Center 13,433 / 15,171 $987,841
July 21, 2018 Nashville Bridgestone Arena 16,264 / 16,264 $1,441,204
July 24, 2018 Kansas City Sprint Center 12,671 / 12,671 $1,055,738
July 25, 2018 Des Moines Wells Fargo Arena 11,858 / 13,051 $1,036,654
July 27, 2018 Denver Pepsi Center 12,075 / 12,823 $1,029,394
July 28, 2018 Salt Lake City Vivint Smart Home Arena 10,256 / 10,776 $916,303
July 30, 2018 Phoenix Talking Stick Resort Arena 12,822 / 12,822 $1,177,835
August 1, 2018 Fresno Save Mart Center 9,830 / 10,993 $613,419
August 3, 2018 Los Angeles Staples Center 11,954 / 13,293 $919,244
August 4, 2018 Las Vegas MGM Grand Garden Arena 11,516 / 11,516 $1,008,100
South America[21]
August 18, 2018 Barretos Brazil Parque do Peão 60,000 / 60,000 $1,400,000
Europe[22]
September 19, 2018 Glasgow Scotland SSE Hydro 21,125 / 21,238 $2,097,620
September 21, 2018
September 22, 2018 Manchester England Manchester Arena 14,331 / 14,548 $1,425,280
September 24, 2018 Birmingham Arena Birmingham 10,713 / 10,713 $1,055,379
September 26, 2018 Dublin Ireland 3Arena 24,606 / 24,606 $2,157,346
September 27, 2018
September 29, 2018 Belfast Northern Ireland SSE Arena 9,543 / 9,543 $704,094
October 2, 2018 London England The O2 Arena 20,652 / 25,485 $2,009,010
October 3, 2018
October 5, 2018 Munich Germany Olympiahalle — —
October 6, 2018 Prague Czech Republic O2 Arena — —
October 8, 2018 Cologne Germany Lanxess Arena 4,500 / 4,500 $350,174
October 10, 2018 Antwerp Belgium Sportpaleis — —
October 11, 2018 Amsterdam Netherlands Ziggo Dome — —
October 13, 2018 Hamburg Germany Barclaycard Arena — —
October 14, 2018 Copenhagen Denmark Royal Arena — —
October 16, 2018 Oslo Norway Oslo Spektrum — —
October 17, 2018 Stockholm Sweden Ericsson Globe — —
Oceania[23]
November 30, 2018 Perth Australia Perth Arena 11,499 / 12,633 $1,310,410
December 2, 2018 Adelaide Botanic Park — —
December 5, 2018 Brisbane Brisbane Entertainment Centre 17,831 / 17,831 $2,208,308
December 6, 2018
December 8, 2018 Hunter Valley Hope Estate — —
December 11, 2018 Melbourne Rod Laver Arena 23,459 / 30,000 $2,597,647
December 12, 2018
December 14, 2018 Sydney Qudos Bank Arena 21,744 / 22,000 $2,455,260
December 15, 2018
December 18, 2018 Auckland New Zealand Spark Arena 15,765 / 19,664 $1,739,870
December 19, 2018
December 22, 2018 Dunedin Forsyth Barr Stadium — —
Total 742,134 / 783,796 (94.6%) $66,898,979

References
  1. "Now Tour". Shania Twain's website. August 17, 2017. Retrieved August 17, 2017.
  2. "Shania Twain announces extensive Now tour for 2018". Retrieved August 17, 2017.
  3. "Shania Twain Announces Headlining 2018 Now Tour". Retrieved August 17, 2017.
  4. Reid, Will (June 29, 2017). "Shania Twain Confirms She'll Tour Again: 'I Had More Stamina Than I Thought'". ET Canada. Retrieved August 18, 2017.
  5. "Shania Twain Debuts New Song, Announces 2018 Tour on 'The Tonight Show'". Billboard. Retrieved August 18, 2017.
  6. Twain, Shania (August 16, 2017). "NORTH AMERICAN NOW TOUR!". @ShaniaTwain. Retrieved August 18, 2017.
  7. "Radio 2 Live in Hyde Park – Shania Twain". BBC Music Events. Retrieved September 20, 2017.
  8. "Billy Joel announces Dublin gig; Twain adds one". RTE. October 1, 2017. Retrieved October 1, 2017.
  9. "Shania Twain announces second Glasgow date on 19th September: prices and reservation". Live Arena – Concerts Infos, Music et Festivals in Europe. October 23, 2017. Retrieved November 28, 2017.
  10. "Shania Twain Adds 2nd Melbourne Show To Her Tour". hit network!. February 9, 2018. Retrieved April 6, 2018.
  11. McCabe, Steve (January 31, 2018). "Shania Twain announced Auckland and Dunedin dates for her first-ever New Zealand tour".
  12. "Shania Twain fará show na Festa do Peão de Barretos 2018 em agosto". G1.
  13. "Os detalhes da passagem de Shania Twain em Barretos". VEJA.com.
  14. https://www.pollstar.com/Chart/2018/12/2018YearEndTop100WorldwideTours_697.pdf
  15. https://www.pollstar.com/Chart/2019/07/2019MidYearTop100WorldwideTours_747.pdf
  16. "Review: Shania Twain's best-ever Edmonton show delightfully in the Now". Edmonton Journal. May 10, 2018. Retrieved May 13, 2018.
  17. "Review: Musically and emotionally, Shania Twain gives Saskatoon a concert to remember". StarPhoenix. May 13, 2018. Retrieved May 13, 2018.
  18. "News". Bastianbaker.com, Bastian Baker. Retrieved April 11, 2018.
  19. https://twitter.com/theshiresuk/status/997403072312807424%5B%5D
  20. "Shania Twain throws party for thousands at packed Vivint Arena". heraldextra.com. Retrieved July 31, 2018.
  21. "Shania Twain fará show na Festa do Peão de Barretos 2018". Retrieved February 26, 2018.
  22. "Shania Twain announces her first UK and Ireland tour in 13 years". Metro. September 20, 2017. Retrieved September 20, 2017.
  23. "Shania Twain announces first Australian tour in almost two decades". Brisbane Times. January 31, 2018. Retrieved January 31, 2018.
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