Nosy Crow

Nosy Crow is a multi-award-winning independent children's publisher, based in London. The company was founded in 2010 by Kate Wilson, formerly MD of Macmillan Children’s Books and Group MD of Scholastic UK Ltd,[3] Adrian Soar, formerly Book Publishing CEO of Macmillan Publishers,[4] and Camilla Reid, formerly Editorial Director of Campbell Books.[5] In 2020, the company was named Independent Publisher of the Year at the British Book Awards.[6] As of 2021, Nosy Crow is the UK's 11th largest children's publisher, according to Nielsen BookScan data.[7]

Nosy Crow
Founded2010
Founders
  • Kate Wilson (Managing Director)
  • Adrian Soar (Commercial Director)
  • Camilla Reid (Editorial Director)
Country of originUnited Kingdom
Headquarters locationLondon
DistributionGrantham Book Services (UK)[1]
Allen & Unwin (Australia)[2]
Publication typesChildren's Books
Fiction genresChildren's Books
Revenue£22 million (2020)
Official websitewww.nosycrow.com

History

Nosy Crow was founded in 2010[8] and published its first book in January 2011.[9] In its first year of publishing, it released 23 books and 3 apps in total, and invoiced one million pounds.[10] The company has a strong background in rights-selling. Wilson began her career selling rights at Faber and Faber[11] and in its first year, foreign rights to Nosy Crow titles were sold in 16 languages.[10] By September 2014, Nosy Crow had grown to become the 16th largest children’s publisher in the UK, according to Nielsen Bookscan data,[12] and by 2019, the company had grown to become the 12th largest children’s publisher in the UK.[13] The company has been noted on multiple occasions for its rapid growth in an industry experiencing shrinking revenue elsewhere.[14][15]

Books

Nosy Crow publishes commercial fiction and non-fiction books for children aged from 0 to 14.[16] Its most successful series to date include the Bizzy Bear books, illustrated by Benji Davies, and the Pip and Posy books, illustrated by Axel Scheffler, each of which have sold several million copies worldwide. The Pip and Posy books were credited with producing healthier than expected sales in the industry overall for 2011. Wilson had previously collaborated with Scheffler at Macmillan, where she published The Gruffalo and initiated the long-running collaboration between the artist and former Children's Laureate Julia Donaldson.[17]

Other successful titles and series include Open Very Carefully, winner of the 2014 Waterstones Children's Book Prize,[18] the My Brother is a Superhero series, written by David Solomons, which has sold in over 20 languages worldwide and been awarded the 2016 Waterstones Children's Book Prize[19] and the 2016 British Book Industry Award Children's Book of the Year Prize,[20] Pamela Butchart's Baby Aliens series, which has won a Blue Peter Book Award[21] and a Children's Book Award,[22] the Felt Flaps series by Ingela P. Arrhenius, winner of the Sainsbury's Children's Book of the Year Award,[23] There's a Bear on My Chair by Ross Collins, winner of the inaugural Amnesty CILIP Greenaway Honour in 2016[24] and a UKLA Book Award in 2017,[25] and I Am The Seed That Grew The Tree: A Nature Poem For Every Day Of The Year, winner of the inaugural Waterstones Children’s Gift of the Year Award in 2018.[26]

Apps

Nosy Crow was particularly notable for its original apps for the iOS platform.,[27] which it developed in-house. Between 2011 and 2018, Nosy Crow released over 25 apps, which won numerous awards and received critical acclaim, earning the company recognition as a leader in the field.[27] In April 2018, the company announced that it would cease its in-house app development programme and close its app department, citing the challenging commercial environment for children's reading apps.[28]

Partnerships

Nosy Crow has become well known for its partnerships,[29] with international publishers,[30] charities,[31] and other organisations.[29] In North America, many of the company's illustrated book titles are published under an imprint of the same name by Candlewick Press,[30] and in Australia, Nosy Crow books are distributed by Allen & Unwin.[2] In November 2012, the company made headlines[29] by creating an instant picture book edition of the John Lewis Christmas television advert, in partnership with John Lewis. The company has since produced picture book editions of several further John Lewis Christmas television adverts, in 2013,[32] 2014,[33] 2016[34] and 2017.[35] In September 2014, the company announced[36] a partnership with The National Trust, to publish a jointly-branded children's book list, and in October 2015, Nosy Crow announced[37] a second partnership with The British Museum for another jointly-branded children's book list.

Awards

Since being established, Nosy Crow has won a number of awards, both for its books and apps, and as a company. These include:

Business Awards
  • British Book Awards: Independent Publisher of the Year 2020,[6] Children's Publisher of the Year 2019,[38] Children's Publisher of the Year 2017[14]
  • Queen's Award for Enterprise: International Trade (April 2018)[39]
  • IPG Independent Publishing Awards: Marketing Award (May 2019);[40] International Achievement Award (March 2018);[41] Children’s Publisher of the Year (February 2017);[42] Independent Publisher of the Year, Children's Publisher of the Year (March 2016);[43] Digital Marketing Award, Young Independent Publisher of the Year (March 2015);[44] Digital Marketing Award, International Achievement of the Year (March 2014);[45] Children's Publisher of the Year, International Achievement of the Year (March 2013);[46] Newcomer of the Year, Children's Publisher of the Year, Innovation of the Year (March 2012)[15]
  • Stationers’ Company Innovation Excellence Award - June 2014[47]
  • Nectar Small Business Award: Small Business of the Year - September 2014[48]
  • Growing Business Award: Young Company of the Year - November 2014[49]
  • Mumpreneur Award: Inspirational Business Mum (Kate Wilson) - October 2011[50]

Book Awards
  • Waterstones Children's Gift of the Year (I Am The Seed That Grew The Tree: A Nature Poem For Every Day Of The Year) - November 2018[26]
  • Sainsbury’s Children’s Book Award: Children’s Book of the Year (Where's Mr Lion?) - August 2017[23]
  • UKLA Book Award: 3 to 6 Category (There's a Bear on My Chair) - June 2017[25]
  • Tir Na n-Og Award: Best English language children's book (Sweet Pizza) - June 2017[51]
  • Amnesty CILIP Greenaway Honour (There's a Bear on My Chair) - June 2016[24]
  • Children's Book Award: Overall Winner (My Headteacher is a Vampire Rat) - May 2016[22]
  • British Book Industry Award: Children's Book of the Year (My Brother is a Superhero) - May 2016[20]
  • Waterstones Children's Book Prize: Overall Winner (My Brother is a Superhero) - March 2016[14]
  • Tir Na n-Og Award: Best English language children's book (Cow Girl) - May 2015[51]
  • Blue Peter Book Award: Best Story (The Spy Who Loved School Dinners) - March 2015[21]
  • Waterstones Children's Book Prize: Picture Book Category Winner (Open Very Carefully) - April 2014[18]

App Awards
  • FutureBook Awards: Best Children’s Digital Book (Goldilocks and Little Bear) - December 2016;[52] Best Children’s Digital Book (Snow White) - December 2015;[53] Best Children's Fiction Digital Book (Jack and the Beanstalk), Most Inspiring Digital Publishing Person (Kate Wilson) - November 2014;[54] Best Children's Digital Book (Rounds: Parker Penguin) - November 2013;[55] Best Children's App (Cinderella) - December 2011[56]
  • UKLA Digital Book Awards: Digital Book Award (Goldilocks and Little Bear) - June 2016;[57] Digital Book Award (Axel Scheffler’s Flip Flap Safari) - July 2015[58]
  • Booktrust Best Book Award: Best Tech (Little Red Riding Hood) - July 2014[59]
  • Publishing Innovation Award: App — Juvenile (Cinderella) - January 2012[60]
  • KAPi Award: Children's Book App or eBook (Cinderella) - January 2012[61]
  • iLounge Award: iPad Kid's App of the Year (Cinderella) - November 2011[62]

References
  1. Orders and distribution enquiries
  2. http://nosycrow.com/blog/round-the-world-in-11-days
  3. http://nosycrow.com/about/kate-wilson
  4. Adrian Soar
  5. Camilla Reid
  6. "Pan Mac and Waterstones triumph at British Book Awards 2020", The Bookseller, London, 29 June 2020. Retrieved on 30 June 2020
  7. "Looking back on 2020", Nosy Crow, London, 15 January 2021. Retrieved on 19 January 2021
  8. Horn, Caroline "Kate Wilson sets up children's publisher, Nosy Crow", The Bookseller, London, 22 February 2010. Retrieved on 14 March 2012
  9. http://nosycrow.com/blog/nosy-crow-publishes-it-s-first-book
  10. http://nosycrow.com/blog/looking-back-at-2011-our-first-year-of-publishing
  11. http://www.debretts.co.uk/people/biographies/browse/w/21311/Kate+WILSON.aspx
  12. Wilson, Kate "Nosy Crow has won Nectar Business's Small Business of the Year award", Nosy Crow, London, 8 September 2014. Retrieved on 18 September 2014
  13. Nosy Crow has been shortlisted for three 2019 British Book Awards, Nosy Crow, London, 22 March 2019. Retrieved on 22 March 2019
  14. Cowdrey, Katherine. "Pan Macmillan and Waterstones take top prizes at the British Book Awards", The Bookseller, London, 8 May 2017. Retrieved on 1 August 2017
  15. http://www.ipg.uk.com/independent-publishing-awards/2012-4881
  16. http://nosycrow.com/about/
  17. Rustin, Susanna "Gruffalo author Julia Donaldson tells why she vetoed ebook", The Guardian, London, 25 March 2011. Retrieved on 14 March 2012
  18. "Waterstones Children’s Book Prize 2014 winners announced", Waterstones, London, 3 April 2014. Retrieved on 6 September 2014.
  19. Pauli, Michelle "David Solomons wins Waterstones prize with superhero story", The Guardian, London, 17 March 2016. Retrieved on 1 August 2017
  20. Shand-Baptiste, Kuba "My Brother is a Superhero wins best children's book award", The Guardian, London, 10 May 2016. Retrieved on 1 August 2017
  21. Pauli, Michelle "Funny and silly books win the Blue Peter awards", The Guardian, London, 5 March 2015. Retrieved on 1 August 2017
  22. Erizanu, Paula "My Headteacher is a Vampire Rat wins Children’s Book Award 2016", The Guardian, London, 28 May 2016. Retrieved on 1 August 2017
  23. Wilson, Kate "Where’s Mr Lion has won the Sainsbury’s Children’s Book Award!", Nosy Crow, 24 August 2017. Retrieved on 7 February 2019
  24. Parker, Nicky "The Amnesty CILIP Honour winners 2016", Amnesty International, 20 June 2016. Retrieved on 1 August 2017
  25. "UKLA Book Awards 2017 Winners Announced", UKLA, 30 June 2017. Retrieved on 1 August 2017
  27. Thomson, Liz "Shelf life in hard times: The book folk who wrote glorious chapters in 2011", The Independent, London, 23 December 2011. Retrieved on 14 March 2012
  28. Eyre, Charlotte "Nosy Crow closes app department, makes three redundant", The Bookseller, London, 26 April 2018. Retrieved on 27 April 2018
  29. Flood, Alison. "John Lewis snowman remodelled as children's book", The Guardian, London, 28 November 2012. Retrieved on 1 August 2017
  30. Neill, Graeme. "Nosy Crow signs with US' Candlewick Press", The Bookseller, London, 11 March 2011. Retrieved on 14 March 2012
  31. Eyre, Charlotte. "Unicef to distribute free board books in Scotland", The Bookseller, London, 17 July 2014. Retrieved on 1 August 2017
  32. Bonnick, Tom "Nosy Crow partners with John Lewis to create a picture book of the John Lewis Christmas television advert, The Bear and the Hare", Nosy Crow, London, 15 November 2013. Retrieved on 1 August 2017
  33. Eyre, Charlotte "Nosy Crow publishes third John Lewis ad book", The Bookseller, London, 26 March 2014. Retrieved on 1 August 2017
  34. Onwuemezi, Natasha "Nosy Crow publishes Buster's Christmas with John Lewis", The Bookseller, London, 10 November 2016. Retrieved on 1 August 2017
  35. Cowdrey, Katherine "Nosy Crow partners with John Lewis on fifth Christmas ad book", The Bookseller, London, 10 November 2017. Retrieved on 10 January 2018
  36. Wilson, Kate "Nosy Crow will partner with the National Trust to create a children’s book list", Nosy Crow, London, 18 September 2014. Retrieved on 21 October 2015
  37. Wilson, Kate "Nosy Crow partners with the British Museum", Nosy Crow, London, 7 October 2015. Retrieved on 21 October 2015
  38. "Penguin General and W H Smith Travel crowned in BBA trade awards", The Bookseller, London, 13 May 2019. Retrieved on 14 May 2019
  39. Bonnick, Tom "Nosy Crow wins Queen’s Award for Enterprise: International Trade", Nosy Crow, London, 21 April 2018. Retrieved on 27 April 2018
  40. Wilson, Kate "Nosy Crow has won the 2019 Independent Publishers Guild Marketing Award", Nosy Crow, London, 3 May 2019. Retrieved on 7 May 2019
  41. Cowdrey, Katherine "Maths - No Problem! scoops IPG's Independent Publisher of the Year", The Bookseller, London, 08 March 2018. Retrieved on 19 March 2018
  42. "Archived copy". Archived from the original on 3 June 2019. Retrieved 1 August 2017.CS1 maint: archived copy as title (link)
  43. http://www.ipg.uk.com/independent-publishing-awards/awards-2016
  44. http://www.ipg.uk.com/independent-publishing-awards/2015-4878
  45. http://www.ipg.uk.com/independent-publishing-awards/2014-4879
  46. http://www.ipg.uk.com/independent-publishing-awards/2013-4880
  47. "Stationers’ Innovation Excellence Awards 2014", Worshipful Company of Stationers and Newspaper Makers, London, 30 June 2014. Retrieved on 6 September 2014.
  48. Carpenter, Caroline "Nosy Crow wins Nectar business award", The Bookseller, London, 4 September 2014.
  49. Ruthven, Hunter "Xtrac's Peter Digby roars to success at the Growing Business Awards", Real Business, London, 25 November 2014. Retrieved on 26 November 2014
  50. http://www.mumpreneuruk.com/celebrate/mumpreneur-awards/2011-winners
  51. "Tir na n-Og awards Past Winners", Welsh Books Council, 1 June 2017. Retrieved on 1 August 2017
  52. "Sara Lloyd, PRH and Bloomsbury claim FutureBook Award gongs", The Bookseller, 2 December 2016. Retrieved on 1 August 2017
  53. "HarperCollins scoops two at FutureBook Awards", The Bookseller, 4 December 2015. Retrieved on 1 August 2017
  54. "Nosy Crow, Profile and PRH among FutureBook's innovation winners", The Bookseller, London, 14 November 2014. Retrieved on 17 November 2014
  55. "Touch Press leads winners at FutureBook Innovation Awards", The Bookseller, London, 22 November 2013. Retrieved on 6 September 2014.
  56. Jones, Philip. "FutureBook Innovation Awards: the winners", The Bookseller, London, 6 December 2011. Retrieved on 14 March 2012
  57. "Goldilocks and Little Bear app by Nosy Crow wins UKLA Digital Book Award 2016", UKLA, 15 June 2016. Retrieved on 1 August 2017
  58. "Axel Scheffler’s Flip Flap Safari app by Nosy Crow wins the UKLA Best Digital Book Award 2015", UKLA, 8 July 2015. Retrieved on 1 August 2017
  59. "Booktrust Best Book Awards: Winners announced!", Booktrust, London, 2 July 2014. Retrieved on 6 September 2014.
  60. "2012 Winners of the Publishing Innovation Awards", Publishing Innovation Award. Retrieved on 14 March 2012
  61. Buckleitner, Warren. "Third Annual KAPi Award Winners Announced", Children's Technology Review, New Jersey, 8 December 2011. Retrieved on 14 March 2012
  62. http://nosycrow.com/blog/nosy-crow-wins-ipad-kids-app-of-the-year-from-ilounge
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