Nemiroff

Nemiroff is an international alcohol brand of Ukrainian origin, one of the world's largest producers of alcohol, founded in 1992. The products are sold in more than 80 countries. The company is one of the TOP-3 world leaders in supplying vodka to duty-free shops (Duty Free).[1][2]

Nemiroff
TypeVodka
Country of origin Ukraine (Nemyriv)
Introduced1992
Websitewww.nemiroff.vodka 

The brand occupies about 40% of all vodka drinks exported from Ukraine and is among the TOP-100 companies of taxpayers in Ukraine.[3]

The shareholders of Nemiroff are Yakov Gribov, Bella Finkelstein and Anatoly Kipish.

From November 2018 it is the official sponsor of the UFC.

Production and bottling of Nemiroff beverages is carried out at the production facilities of plants in Nemyriv (Vinnytsia region, Ukraine).

History

The company takes its name from "Nemyriv vodka", the first mention of which dates back to 1752.[4]

In 1872, Count Grigory Stroganov opened a distillery in Nemyriv, and his daughter, Princess Maria Shcherbatova, continued the business. She hired the Czech architect Jiří Stibral, who designed many buildings in the city, including a new furnace. Under the leadership of Maria Shcherbatova, the distillery reached record production volumes at that time - more than 5,000 half-liter bottles per day. The distillery in Nemyriv was the first to start making alcohol from grain instead of raw potatoes. Products were transported throughout the Russian Empire and exported abroad.[5]

In 1920, production was nationalized by the Bolsheviks.

In 1992, vodka production resumed in Nemyriv and the Nemiroff trademark was registered.[6]

In 1994, the export of products began.

In 1997, the German KRONES production lines were established. Production capacity reached 50,000 bottles per month.[7]

Nemiroff was one of the first vodka producers in Ukraine to be certified according to international quality certification systems: ISO 9001 quality management systems, ISO 22000 food safety, ISO 14024 technological labeling, etc.

In 1998, Nemiroff released vodka with an unusual recipe "Nemiroff Honey with Pepper", which gained great popularity in Ukraine and around the world. It began to be used as a symbolic souvenir from Ukraine.[8]

Since 2000, the brand has started supporting world professional boxing fights.[9]

In 2002, the company introduced laser protection of products to combat counterfeiting.[10]

In 2005, the company became a member of the International Bartender Association (IBA) and presented a new vodka "Ukrainian Birch Special".[11][12]

In 2006, Nemirooff was recognized as the №2 vodka brand in the world, according to VODKA-TOP 20 Brands Worldwide and IWSR Drinks Record.[13]

In October 2010, the international brand Nemiroff began bottling products in the Republic of Belarus at the facilities of Minsk Crystal.[14]

In 2016, the production was modernized in accordance with the certificates ISO 9001, ISO 22000, ISO 14024.[15][16]

In 2018, Nemiroff signed a strategic partnership with the Ultimate Fighting Championship and became the UFC Official Vodka Partner.[17] The same year, the company conducted a large-scale rebranding with a focus on the premium market segment. The bottle acquired a smoothed square shape[18] and a stylized wing appeared on the logo as a symbol of the Indomitable spirit.[19]

In 2020, Coca Cola became the official distributor of Nemiroff vodka in Poland.[20]

Products

The Nemiroff product line includes more than 60 types of classic and flavor products in various price categories, including the most popular "Ukrainian honey with pepper", "Ukrainian birch special", "Delikat soft", "Nemirovska cranberry leaf", "Nemiroff Premium" and "LEX".

In 2013, the product line was expanded with Nemiroff "Spicy Strawberry".[21]

In 2016, the company presented an updated premium line: Premium De Luxe and Premium Cranberry, as well as a series of flavor vodkas for export Nemiroff Exotic Collection with flavors of orange, coconut, mango, pineapple, peach, lemon, pear and apple.[22]

At the end of 2019, a new line of taste vodka Nemiroff The Inked Collection ("Bold Orange", "Wild Cranberry", "Burning Pear") was released.[23]

Social responsibility

The company's social projects are aimed both at ecology, sports and culture.[24][25]

Nemirof finances music and film festivals, exhibitions, sporting events.[26][27]

In 2005, Nemiroff became an international sponsor of Eurovision.[28] The following year he funded the Nemiroff Yalta Rally European Cup.[29]

In 2009, the company launched the Green Planet project to implement electronic document management and resource saving measures, which saved more than 7 tons of paper per year.[30] The same year, the brand became a partner of the Ukrainian Pavilion at the 53rd Venice Biennale.[31]

In total, during 2010-2011, the company spent 19 million hryvnias to finance social projects.[32]

Awards and recognitions

In 2010, the Nemiroff brand with an estimate of $ 404 million took first place among the TOP-100 Ukrainian brands.[33]

In 2020, Nemiroff entered the ranking of the TOP-25 Ukrainian brands.[34]

In 2004-2020, the Nemiroff brand has received more than 70 international awards, including awards from the Chicago Beverage Tasting Institute, The Vodka Masters, San Francisco World Spirits Competition, The Superior Taste Awards, International Spirits Challenge, Mixology Taste Forum, World Drinks Award, The Global Spirits Masters International Competition, Wine Enthusiast, The London Spirits Competition, The Fifty Best, John Barleycorn.[35]

References
  1. "Nemiroff вошел в тройку лидеров среди мировых водочных брендов в канале беспошлинной торговли". nv.ua (in Russian). Retrieved 29 December 2020.
  2. "Nemiroff у топ-3 серед світових брендів горілки". ТСН.ua (in Ukrainian). 26 December 2019. Retrieved 29 December 2020.
  3. БизнесЦензор. "ТОП-100 платників податків за півроку 2019". БизнесЦензор (in Russian). Retrieved 29 December 2020.
  4. "Nemiroff. Ім'я, що прославило країну". life.nv.ua (in Ukrainian). Retrieved 29 December 2020.
  5. рекламы, Brandpedia-история брендов и шедевры. "История бренда Nemiroff". Brandpedia (in Russian). Retrieved 29 December 2020.
  6. "Новини економіки України та світу. Фінансові новини. Все про гроші". ТСН.ua (in Ukrainian). Retrieved 29 December 2020.
  7. "Nemiroff to direct vodka flows to Russia - Apr. 16, 2003". KyivPost. 15 April 2003. Retrieved 29 December 2020.
  8. "Бренд столетия: как украинский бренд Nemiroff покорил мир и время". delo.ua (in Russian). Retrieved 29 December 2020.
  9. "Понятие, суть и направление спонсорства". Studbooks. Retrieved 29 December 2020.
  10. "Nemiroff". LIGA. Retrieved 29 December 2020.
  11. "Nemiroff можуть придбати поляки". www.epravda.com.ua. Retrieved 29 December 2020.
  12. "Кризис фантазии или недобросовестная конкуренция? В погоне за водочным лидером Nemiroff повторяет его идеи". Зеркало недели | Дзеркало тижня | Mirror Weekly. Retrieved 29 December 2020.
  13. "Украинская водка заняла второе место в международном рейтинге «20 ведущих водочных брендов мира»". crime.fakty.ua (in Russian). Retrieved 29 December 2020.
  14. "Nemiroff почав виробництво нової горілки Distinct". www.unian.ua (in Ukrainian). Retrieved 29 December 2020.
  15. "Nemiroff - Останні новини і статті 2020 по темі Nemiroff | РБК-Україна". www.rbc.ua. Retrieved 29 December 2020.
  16. "Nemiroff идет в премиум". www.ukrrudprom.com. Retrieved 29 December 2020.
  17. "UFC і Nemiroff уклали контракт про глобальне співробітництво". ФАКТИ ICTV. 9 October 2018. Retrieved 29 December 2020.
  18. "Nemiroff vodka unveils new 'masculine' design". Retrieved 29 December 2020.
  19. "Nemiroff стал неукротимым. Премиальным. Не только для Gen X | Дизайн на MMR". MMR (in Russian). Retrieved 29 December 2020.
  20. "Coca-Cola станет дистрибьютором водки Nemiroff в Польше". nv.ua (in Russian). Retrieved 29 December 2020.
  21. "Nemiroff вошел в тройку лидеров среди мировых водочных брендов в канале беспошлинной торговли". delo.ua (in Russian). Retrieved 29 December 2020.
  22. "Nemiroff представляє Україну на саміті Tax Free World Association у Каннах". Економічна правда (in Ukrainian). Retrieved 29 December 2020.
  23. "The Inked Collection від Nemiroff: нові оригінальні смаки легендарного бренду – культурне життя України Depo.ua". www.depo.ua (in Ukrainian). Retrieved 29 December 2020.
  24. "Фонд Братів Кличків та компанія Nemiroff відкрили новий боксерський зал у Жмеринці". Фаворити Успіху (in Ukrainian). Retrieved 29 December 2020.
  25. "Переможці Конкурсу 2009". blagodijnyk.org.ua. Retrieved 29 December 2020.
  26. "При поддержке ТМ Nemiroff международный фестиваль «Шешоры» впервые пройдет на Подолье". vodka.com.ua. Retrieved 29 December 2020.
  27. "УКФ та міжнародний бренд Nemiroff представлять українське кіно на Каннському кінофестивалі .: Ресурсний центр ГУРТ". gurt.org.ua. Retrieved 29 December 2020.
  28. "Луценко, Жванія та Турчинов займуться охороною Євробачення. Пінчук спонсор?". Українська правда (in Ukrainian). Retrieved 29 December 2020.
  29. "Новини / Євген Червоненко запрошує на «Yalta Nemiroff Rally»". Запорізька обласна державна адміністрація (in Ukrainian). 12 September 2006. Retrieved 29 December 2020.
  30. "Нефінансовий звіт. ЕКОСИСТЕМА 2008–2011" (PDF). Retrieved 29 December 2020.
  31. "Гламурні новини і свіжі світські новини про зірок України та шоу-бізнесу". ТСН.ua (in Ukrainian). Retrieved 29 December 2020.
  32. "Виробник алкоголю Nemiroff протягом двох років спрямував на соцпроекти 19 млн грн". www.unian.ua (in Ukrainian). Retrieved 29 December 2020.
  33. "Названы ТОП-100 украинских брендов". korrespondent.net (in Russian). Retrieved 29 December 2020.
  34. "ТОП-25 украинских брендов — DSnews.ua". www.dsnews.ua (in Russian). 24 February 2020. Retrieved 29 December 2020.
  35. АНТИМОНОПОЛЬНИЙ КОМІТЕТ УКРАЇНИ РЕКОМЕНДАЦІЇ (Antimonopoly committee of Ukraine). page 4; 02 April 202; Kyiv, Ukraine

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