Nacionalna Televizija Happy

Nacionalna Televizija Happy (often shortened to Happy) is a privately owned TV channel in Serbia. Happy has gained a strong reputation for its entertainment programming. The station offers a compilation of international and domestic movies, American sitcoms, dramas, Indian soap operas and Latin telenovelas, as well as locally produced talk/variety shows, sitcoms and reality shows.

Nacionalna Televizija Happy
Type
BrandingHappy
Country
Serbia
AvailabilityWorldwide
FoundedJuly 22, 1994 (1994-07-22)
Belgrade, Serbia
HeadquartersAleksandra Dubčeka 14,
Beograd
Key people
Launch date
  • Radio: July 22, 1994 (1994-07-22)
  • Television: August 22, 1998 (1998-08-22)
Former names
Košava (1994—2010)
Picture format
576i (16:9 SDTV)
Official website
happytv.rs
LanguageSerbian

Happy's parent company is the Belgrade-based Invej, which also owns many business entities that often serve as sponsors of the program, which is owned by Predrag Ranković.

History

Happy was previously called Košava, the latter once owned by Marija Milošević, daughter of Slobodan Milošević, Serbia's authoritarian president in power during the 1990s. Marija Milošević sold her ownership in Kosava TV to lawyer Borivoj Pajović, who was at the time President of the Board of Directors in the daily newspaper Blic.

After a couple of ownership changes, in 2006 the Regulatory Authority for Electronic Media issued Košava with a license with national coverage, which was shared with kids channel Happy – while Happy aired exclusively kids programming in the morning, Košava broadcast informative and current affairs programs in the evening. At that time, REM's (then RRA) decision was disputed since neither TV stations had the capacity for national broadcasting, unlike, for example, RTL which competed for a license but was not issued one.

In 2007, Predrag Ranković, known to the public for involvement in shady business deals, bought part of Kosava, although his name was never mentioned in formal ownership documents. In 2010, Košava bought Happy, and Košava changed its name to Happy and started to broadcast as one program. Former kids channel Happy changed name to Happy Kids, but channel closed 2017.[1]

Happy started getting a high viewership because of its TV series and movies airing, most because of Turkish drama series and Latin American telenovelas. Since its beginning, Happy has been made several reality TV shows, with Parovi as most popular of them. Reality show Parovi got Happy huge success and big viewership, but also a big criticism.

Programming

Happy TV has been shown many foreign TV series and movies, mostly Turkish, American, Latin American, etc.

Happy TV has shown many international and domestic movies, which have been shown with great result with big viewership not only in Serbia but also in the Serbian diaspora where Happy TV is present. It has aired latest box-office hits in United States.

Since start, Happy TV has made several reality shows in co-operation with Emotion Production, and as result of it they broadcast a local version of internationally well known Wife Swap, called Menjam ženu, which had been broadcast earlier on RTV Pink. They also made a Serbian version of Wheel of Fortune called Kolo sreće,[2] and later show called Soba sreće.[3]

Telenovelas, drama series and soap operas

Happy TV has broadcast many foreign telenovelas, drama series and soap operas, mainly from Latin America, Turkey and India.

  • bold – currently airing
  • Y – finished
  • N – cancelled

Serbian telenovelas

American dramas

Brazilian telenovelas

Croatian telenovelas

Italian dramas

Turkish drama series

Latin American telenovelas

Indian soap operas

Romanian telenovelas

References
  1. https://serbia.mom-rsf.org/en/media/detail/outlet/happy/
  2. http://emotion.rs/portfolio/kolo-srece/ Kolo sreće - Emotion Production
  3. http://www.sobasrece.happytv.tv/
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