Monster High

Monster High is an American fashion doll franchise created by Mattel and launched in July 2010. The characters are inspired by monster movies, sci-fi horror, thriller fiction, and various other creatures. Monster High was created by Garrett Sander, with illustrations by Kellee Riley and illustrator Glen Hanson.[1][2] The franchise includes many consumer products such as stationery dolls, bags, key chains, various toys, and play sets. A book series has also been created.

This article is about the American fashion doll franchise. For the film that came 21 years before the franchise, see Monster High (1989 film).
Monster High
Created byGarrett Sander
Original workToys
Owned byMattel
Print publications
Book(s)see list of books
Films and television
Film(s)15 (list of films)
Television series2 (list of series)
Games
TraditionalMonster High
Audio
Soundtrack(s)20
Miscellaneous
Toy(s)Monster High
Spin-off(s)Ever After High
Enchantimals

In 2010, an animated web series was developed and released on YouTube. It has resulted in the production and release of a number of direct-to-videos, some of which have been broadcast as television specials and films on Nickelodeon. The web series and videos serve as a platform to launch new doll characters. In 2015, the series released a reboot and origin story called Welcome to Monster High, using new face molds, movie animation, a slogan ("How Do You Boo?"), and the song "This Is How We Boo", performed by Jordin Sparks.

Premise
Monster High
Monster High dolls from 2010. The characters, shown left to right, are Clawdeen Wolf, Lagoona Blue, Cleo de Nile, Deuce Gorgon, Frankie Stein, and Draculaura.
TypeFashion doll
CompanyMattel
CountryUnited States
Availability2010-2018, 2020–present
Slogan
  • "(Where) Freaky Just Got Fabulous!" (2010–2011)
  • "Be yourself, be unique, be a monster!" (2011–2016)
  • "How Do You Boo (Be Out Of The Ordinary)?" (2016–present)
Official website

In the town of New Salem, the teenage children of famous monsters attend a school for monsters called Monster High. Their stories are told through the TV series/ webseries and films, as well as through diaries included with the dolls.

Characters
Main article: List of Monster High characters

Monster High features a variety of fictional characters, many of whom are students at the titular high school. The female characters are classified as Ghouls and the male characters are classified as Mansters. The characters are generally the sons and daughters, or related to monsters that have been popularized in fiction. The franchise's official website identifies six of the characters as Original Ghouls:[3]

  • Frankie Stein (voiced by Kate Higgins in 2010–16, Cassandra Lee Morris in 2016–present)[4] is the daughter of Frankenstein's monster and his bride. She has white hair with black streaks, even though her mother has black hair with white streaks, and light, mint-green skin, the color of mint-chip ice cream. Frankie is a simulacrum, meaning her body is made of many different parts, similar to a hybrid, but she is more than three or four monsters. Also, she is clumsy, sweet, and always kind to others. She has a new crush on Neighthan Rot. In the series, she used to date Jackson Jekyll and Holt Hyde but this is different in the diaries where both characters have relationships with Draculaura instead.
  • Draculaura (voiced by Debi Derryberry[5]) is a vampire who is the daughter of Dracula. She is in a relationship with Clawdeen's older brother Clawd Wolf. She is a vegetarian who faints at the sight of blood.[6] The diaries show she used to date Jackson Jekyll and Holt Hyde. She has fangs and typically dresses in pink, black and white.
  • Clawdeen Wolf (voiced by Salli Saffioti[5]) is the daughter of a Werewolf. She is described as furry, outgoing, and sweet. Clawdeen is a bit, or more than a bit, of a fashionista, as she loves fashion with clothes and clothing design. She has a bit of a temper at times when messed with, but can easily control it when coaxed properly. Her wolf ears are pierced in multiple places. In the 2016 reboot of Monster High she develops mutual feelings for Raythe.
  • Cleo de Nile (voiced by Salli Saffioti[7]) is the daughter of the Mummy Pharaoh Ramses de Nile and is 5842 years old at the start of the series. She is the captain of the fearleading squad. Cleo prefers to accessorize with light-gold bandages or mummy wrappings. She is, or is based on Cleopatra. She is also the queen of the social scene and has a boyfriend named Deuce Gorgon.
  • Lagoona Blue (voiced by Laura Bailey in 2010-2015,[5] Larissa Gallagher in 2016–present) is the daughter of a Sea Monster. Lagoona is from "Down Under" and speaks with an Australian accent. She can talk with water animals. She is in a relationship with Gillington "Gil" Webber, though their relationship remains unknown in the reboot.
  • Ghoulia Yelps (vocal effects provided by Audu Paden[5]) is the daughter of a Zombie and is Cleo de Nile's personal assistant. She is very smart, but can only speak a zombie language which consists of moans and groans. She wears white glasses. Ghoulia is absent from the 2016 reboot.

Conception and development

The initial characters were created by Garrett Sander and his twin brother Darren.[8] In researching the look, the Sander brothers went shopping with girls and noted they were buying goth fashion items such as skulls, chains, and black. They remarked that because the characters are monsters, they had more freedom to do things that ordinary kids could not do.[9] Other inspirations include children's interests in Tim Burton and Lady Gaga.[10] Kiyomi Haverly, Mattel's design vice president, said "Honestly, it was very surprising to us. We just noticed girls were into darker goth fashion." The dolls were created by Garrett Sander and illustrated by Kellee Riley.[10][11]

Production

The main Monster High products are playscale fashion dolls, approximately 10.5 inch (27 cm) tall. Over 700 million have been produced.[12] Their bodies are made from ABS plastic and their heads are made from soft PVC. The dolls have many skin tones, including blue, green, orange and pink, in addition to human skin tones. Each character has a unique head mold, except for C. A. Cupid (Daughter of Eros), Ghoulia (Daughter of the Zombies), and Meowlody/Purrsephone (Werecat twins). All female dolls have rooted saran or hair,[13] but male dolls may have flocked or hard, colored plastic hair. Each doll has its own fashion style and personality and each has attributes of the monsters to which it is related (i.e., fangs, stitches, wolf ears, fins, bandages, snakes, etc.). While they are mainly marketed at children, collectors' edition dolls have also been produced.[12] They are also particularly popular with 'OOAK' (one of a kind) doll artists - artists who repaint and modify commercially available dolls. In 2016, the doll series was 'rebooted' with cuter faces rather than the 'fierce' look of the original. They also changed their slogan from "Be Yourself, Be Unique, Be a Monster" to "How Do You Boo?" [14] The product line was discontinued in 2018, due to low sales. In 2020 the brand returns with the release of three dolls called "Skullector" with the It doll and The Shining twins. On the day of release on Mattel Creation, the dolls were sold out after a few seconds.

Other Monster High merchandise includes vinyl figurines, plushies, costumes, and Mega Bloks toys.[15]

Media

Animation
Main articles: Monster High (web series) and List of Monster High films

There have been animated shorts, television specials and films related to Monster High.

Monster High has also had several TV specials: "New Ghoul @ School", "Fright On!", "Why Do Ghouls Fall in Love", "Escape from Skull Shores", "Friday Night Frights" and "Scaris: City of Frights". In the United States, these specials were broadcast on Nickelodeon.

Starting in 2012, films were released as direct-to-video. The film have made Monster High #2 children's direct to video franchise.[16] The films and specials have also appeared on home media as well as streaming services.

Video games

Monster High has several video games based on the franchise. The first video game released was Monster High: Ghoul Spirit which was released on October 25, 2011. It is available for Nintendo DS and the Nintendo Wii with a special "Ghoulify" feature for the Nintendo DSi. The game revolves around the player being the new 'ghoul' in school and must work their way through activities and social situations to finally be crowned 'Scream Queen'. Another video game for Nintendo DS and Wii titled Monster High: Skultimate Roller Maze was released in November 2012. The third video game for Wii, Wii U, Nintendo DS, and Nintendo 3DS titled Monster High: 13 Wishes was released in October 2013. In this game players take on the role of Frankie Stein who must free her friends from a magical lantern by collecting thirteen shards of a magic mirror. A couple of apps titled Ghoul Box and Sweet 1600 are available on iTunes for the iPad and iPhone devices. The Monster High website has also released a series of catacomb-themed web games: "trick or trance", "phantom roller" and "scary sweet memories". In November 2015, Monster High: New Ghoul in School was released for the Xbox 360, PlayStation 3, Wii U, and Wii.[17]

Monster High book series

The Monster High young adult novels are written by Lisi Harrison, who previously wrote the book series The Clique and The Alphas. The books take place in a different fictional universe than the webisodes and deal with the Regular Attribute Dodgers (RADs) and their struggles with love, social life, school and not be outed as monsters to humans. Mattel released Harrison's first Monster High novel on September 26, 2010. The book revolves around Frankie Stein and Melody Carver. The second book in the series, The Ghoul Next Door, was released at the end of March 2011[18] and features chapters on Cleo de Nile. The third book featuring Clawdeen Wolf is titled Where There's a Wolf, There's a Way and was released on September 29, 2011. The fourth novel titled Back And Deader Than Ever was released on May 1, 2012[19] and features Draculaura. Another Monster High book called Drop Dead Diary was released on January 19, 2011; it was written by a pseudonymous author Abaghoul Harris.[20]

Monster High by Lisi Harrison
No.TitleDateISBN
1Monster High[21]September 1, 2010ISBN 978-0316099189
2The Ghoul Next Door[22]April 5, 2011ISBN 978-0316099110
3Where There's a Wolf, There's a Way[23]September 20, 2011ISBN 978-0316099196
4Back and Deader Than Ever[24]May 1, 2012ISBN 978-0316099172

Ghoulfriends book series

Author Gitty Daneshvari has written a Ghoulfriends series focusing on Monster High characters Venus McFlytrap, Robecca Steam, and Rochelle Goyle. The four books include: Ghoulfriends Forever, Ghoulfriends Just Want To Have Fun, Who's That Ghoulfriend? and Ghoulfriends 'Til the End .

Monster High Ghoulfriends by Gitty Daneshvari
No.TitleDateISBN
1Ghoulfriends Forever[25]September 5, 2012ISBN 978-0316222495
2Ghoulfriends Just Want to Have Fun[26]April 2, 2013ISBN 978-0316222532
3Who's That Ghoulfriend?[27]September 10, 2013ISBN 978-0316222549
4Ghoulfriends 'til the End[28]April 8, 2014ISBN 978-0316222518
N–AThe Ghoul-It-Yourself Book[29]September 2, 2014ISBN 978-0316282222
This is an activity book featuring the Ghoulfriends, and also includes a short story by Daneshvari

Monster High Diaries book series

A book series by Nessi Monstrata was released covering five of the main characters.

Monster High Diaries by Nessi Monstrata
No.TitleDateISBN
1Draculaura and the New Stepmomster[30]August 4, 2015ISBN 978-0316300841
2Frankie Stein and the New Ghoul at School[31]November 3, 2015ISBN 978-0316300940
Frankie shows new student Isi Dawndancer around.
3Lagoona Blue and the Big Sea Scarecation[32]February 1, 2016ISBN 978-0316300803
4Clawdeen Wolf and the Freaky-Fabulous Fashion Show[33]May 3, 2016ISBN 978-0316300780
5Cleo and the Creeperific Mummy Makeover[34]August 2, 2016ISBN 978-0316266369

Discography

Two songs titled "Fright Song" and "We Are Monster High" have been released digitally along with live-action music videos on YouTube.[35][36][37]

Spin-offs

In July 2013, a new spin-off line launched as a companion line to Monster High, called Ever After High. Ever After High is based on the children of fairy tale characters. The show stars Apple White, daughter of Snow White, and Raven Queen, daughter of the Evil Queen from the Snow White story. The two are representative of the main conflict in the show, Royals (students like Apple White who want to follow their predetermined fairytale story) versus Rebels (students like Raven Queen who wish to “rewrite” their tale). Monster High's C. A. Cupid is featured in the Ever After High webisodes where she is an exchange student there. In the 2015 Monster High movie "Boo York, Boo York", a character Astranova makes contact with Apple White and Raven Queen suggesting a crossover in the future.[38] However, the 2016 reboot resulted in the cancellation of those plans; brief storyboard animatics were released during summer 2016 on the official Monster High YouTube channel under the title The Lost Movie,[39] and early designs for the EAH characters intended for the crossover have been released online.[40]

in 2017, Mattel released another spin-off, named Enchantimals.

Reception

In response to the creation of these dolls, rival toy company MGA Entertainment released a witch-themed line of dolls known as Bratzillaz (House of Witchez) which were launched in 2012 and are a spin-off from MGA's Bratz toy line. Many other horror-themed fashion dolls, such as Playhut's Mystixx vampire dolls, WowWee's Once Upon a Zombie dolls and Jakks Pacific's Zombie Girls dolls have been released (all with varying degrees of success) as a result of Monster High's success, in attempts to cash in on the trend. Likewise, rival Hasbro announced in early 2013 the creation of the My Little Pony: Equestria Girls toy line as a spin-off of the 2010 reboot of My Little Pony franchise.

See also

References
  1. Hanson, Glen. "Glen Hanson". glenhanson.com. Retrieved 13 November 2016.
  2. Andie Tse. (2010-06-04). "'Monster High': Mattel's Big, Bold Move". TheStreet. Retrieved 2010-12-27.
  3. "Monster High - Characters!". monsterhigh.com. Retrieved April 8, 2015.
  4. "Frankie Stein Voice - Monster High franchise". Behind The Voice Actors.
  5. Terrace 2014, p. 144
  6. "Draculaura". monsterhigh.com. Monster High. Retrieved 20 June 2016.
  7. "Voice Of Cleo de Nile - Monster High | Behind The Voice Actors". Behind The Voice Actors. Retrieved September 5, 2017. Check marks indicates role has been confirmed using screenshots of closing credits and other reliable sources
  8. Singer, Kenyth Mogan; songwriter; Music, Lover of All Things Pop; bright; colorful; Tovey, Russell (July 18, 2016). "Mattel Brings the Girl Power to Comic-Con - Huffington Post". huffingtonpost.com. Retrieved November 4, 2016.
  9. MattelShop (November 5, 2010). "Behind the Design of Monster High". Retrieved November 4, 2016 – via YouTube.
  10. "Goth Barbie Dolls Are Best Sellers: Mattel's Monster High Line Includes 'Draculaura,' 'Frankie Stein' And 'Clawdeen Wolf' [PHOT". ibtimes.com. July 17, 2013. Retrieved November 4, 2016.
  11. "Goth Barbie Doll Becomes 2nd Bestselling Doll in the World - Behind Only Barbie Herself (PHOTO, VIDEO)". christianpost.com. Retrieved November 4, 2016.
  12. TornadoTwist. "MH Dolls Database - MH Merch". mh-merch.com.
  13. "Monster High Hair Matches". No Nap Time!. 2013-09-06. Retrieved 2018-04-29.
  14. "Monster High Reboot?!". Culture Honey. 2016-01-12. Retrieved 2018-04-29.
  15. TornadoTwist. "MH Merch Databases - MH Merch". mh-merch.com.
  16. "Monster High Reboot How Do You Boo?". nataliezworld.com. Retrieved 13 November 2016.
  17. Whitehead, Thomas (November 12, 2015). "Nintendo Download: 12th November (North America)". Nintendo Life. Gamer Network. Retrieved December 31, 2015.
  18. http://www.fantasticfiction.com, [email protected] -. "Lisi Harrison". fantasticfiction.co.uk. Retrieved 13 November 2016.
  19. Noble, Barnes &. "Back and Deader Than Ever (Monster High Series #4)". barnesandnoble.com. Retrieved 13 November 2016.
  20. Noble, Barnes &. "Monster High Drop Dead Diary". barnesandnoble.com. Retrieved 13 November 2016.
  21. Harrison, Lisi (1 September 2010). "Monster High". Poppy. Retrieved 18 January 2017 – via Amazon.
  22. Harrison, Lisi (5 April 2011). "The Ghoul Next Door". Poppy. Retrieved 18 January 2017 – via Amazon.
  23. Harrison, Lisi (20 September 2011). "Where There's a Wolf, There's a Way". Poppy. Retrieved 18 January 2017 – via Amazon.
  24. Harrison, Lisi (1 May 2012). "Monster High: Back and Deader Than Ever". Poppy. Retrieved 18 January 2017 – via Amazon.
  25. Daneshvari, Gitty (5 September 2012). "Monster High: Ghoulfriends Forever". Little, Brown Books for Young Readers. Retrieved 18 January 2017 – via Amazon.
  26. Daneshvari, Gitty (2 April 2013). "Monster High: Ghoulfriends Just Want to Have Fun". Little, Brown Books for Young Readers. Retrieved 18 January 2017 – via Amazon.
  27. Daneshvari, Gitty (10 September 2013). "Monster High: Who's That Ghoulfriend?". Little, Brown Books for Young Readers. Retrieved 18 January 2017 – via Amazon.
  28. https://www.amazon.com/Monster-High-Ghoulfriends-til-End/dp/0316222518/
  29. Daneshvari, Gitty (2 September 2014). "Monster High: Ghoulfriends The Ghoul-It-Yourself Book". Little, Brown Books for Young Readers. Retrieved 18 January 2017 – via Amazon.
  30. Monstrata, Nessi (4 August 2015). "Monster High Diaries: Draculaura and the New Stepmomster". Little, Brown Books for Young Readers. Retrieved 18 January 2017 – via Amazon.
  31. Monstrata, Nessi (3 November 2015). "Monster High Diaries: Frankie Stein and the New Ghoul at School". Little, Brown Books for Young Readers. Retrieved 18 January 2017 – via Amazon.
  32. Monstrata, Nessi (2 February 2016). "Monster High Diaries: Lagoona Blue and the Big Sea Scarecation". Little, Brown Books for Young Readers. Retrieved 18 January 2017 – via Amazon.
  33. Monstrata, Nessi (3 May 2016). "Monster High Diaries: Clawdeen Wolf and the Freaky-Fabulous Fashion Show". Little, Brown Books for Young Readers. Retrieved 18 January 2017 – via Amazon.
  34. Monstrata, Nessi (2 August 2016). "Monster High Diaries: Cleo and the Creeperific Mummy Makeover". Little, Brown Books for Young Readers. Retrieved 18 January 2017 – via Amazon.
  35. Monster High (9 August 2010). "Fright Song - Monster High". Retrieved 13 November 2016 – via YouTube.
  36. Monster High (8 August 2010). "Fright Song - Behind The Scenes - Monster High". Retrieved 13 November 2016 – via YouTube.
  37. Monster High (16 January 2014). ""We Are Monster High"™ - Madison Beer Music Video - Monster High". Retrieved 13 November 2016 – via YouTube.
  38. DC Super Hero Girls, Monster High y Ever After High (18 September 2015). "Escena De Astranova". Retrieved 13 November 2016 – via YouTube.
  39. "The Lost Movie - Monster High". Retrieved 26 November 2016 – via YouTube.
  40. "Ever After High Dolls". Retrieved 26 November 2016 – via Facebook.

Book references

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