Mirth Provisions

Mirth Provisions is a company that sells cannabis-infused beverages. Mirth was founded in 2014 by Adam Stites[1] and is based in Longview, Washington.[2]

Mirth Provisions
IndustryCannabis edibles
Founded2014
FounderAdam Stites
Headquarters
Longview, Washington
,
US
Area served
Arizona
California
Oregon
Washington
WebsiteMirthProvisions.com

Mirth's beverage brand is Legal, which is available in several flavors, the first of which was cold-brewed coffee.[1][3] Legal beverages contain cannabinoid profiles dominant in THC, CBD, or both.[4] They are sold for both recreational and medical purposes. As of March 2016, they were available in Washington, Oregon, California, and Arizona.[5]

During its first year, the company had a problem with Legal bottles exploding on some dispensary shelves, probably due to excessive yeast.[2]

Beverages were about 4% of the cannabis market in 2014 but had fallen to around 1.5% of the market in 2016.[6] Mirth had 36% of the cannabis-infused beverage market in the middle of 2016.[6]

References
  1. Mark Ellwood (2015-11-24). "Cannabis Coffee Makers Are Hoping to Become Bulletproof 2.0". Bloomberg. Retrieved 2016-11-28.
  2. "Pot-infused soda explodes in Washington state store". Rt.com. 2014-10-09. Retrieved 2016-11-28.
  3. "You Can Now Sip On A Marijuana-Infused Drink In Washington". The Huffington Post. 2014-09-03. Retrieved 2016-11-28.
  4. Caffier, Justin. "The Dankest Weed Gifts for That Special Stoner in Your Life". Vice.com. Retrieved December 21, 2017.
  5. Coughlin-Bogue, Tobias (1 March 2016). "How Brand Licensing Allows Cannabis Companies to Expand Across State Lines | Leafly". Leafly.
  6. Borchardt, Debra (June 29, 2016). "Marijuana Drinks Not Causing a Buzz". Forbes.
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