MacDavid

MacDavid (Hebrew: מק דויד) is an Israeli fast food brand, that started in 1978 in Tel Aviv. After growing to a peak of 28 branches, many branches have closed, leaving one location, in Haifa.

MacDavid (מק דויד)
IndustryFast-food restaurant
Founded1978 (1978)
Headquarters
Haifa, Israel
Number of locations
1
Area served
Israel

History

The original branch was opened in 1978 on Tel Aviv's Frishman Street. In 1979 McDonald's sued MacDavid over name infringement.[1][2] MacDavid claimed its name was dissimilar, but stopped serving "Big Macs".[2]

MacDavid expanded to a peak of 28 in 1989.[3] In 1993 McDonald's entered the market, and competitor Burgeranch expanded its presence, causing the number of MacDavid restaurants to decline. By the year 2000 only four restaurants remained, with the locations in Eilat and Haifa still open by the end of 2010.[3][1]

In 2011 a new MacDavid company opened a branch in Nazareth Illit.[4][5][6] This new and unrelated MacDavid was unsuccessful and the restaurant closed down.

In 2016 the Haifa branch of the original chain, opened 1982, on Trumpeldor Boulevard, continues to operate as MacDavid's sole location.

See also

References
  1. Crystal, Merav (11 January 2011). "רשת מק דיוויד קמה לתחיה?" [Has the MacDavid chain revived?]. Ynet. Retrieved 7 June 2016.
  2. "McDonald sues MacDavid over rights to use name". Montreal Gazette. UPI. 11 January 1979. p. 43. Retrieved 7 June 2016.
  3. Fait, Oren (16 January 2011). "מק דויד" [MacDavid]. Samlil. Retrieved 7 June 2016.
  4. "Fast food chain McDavid to reopen in Israel". Globes. 11 January 2011. Retrieved 7 June 2016.
  5. "מק דויד – נצרת עילית" [MacDavid – Nazareth Illit]. Akhbar Ha'ir. Retrieved 7 June 2016.
  6. "רשת ההמבורגרים מקדיויד חוזרת עם סניף ראשון בנצרת עילית" [The hamburger chain MacDavid returns with a first branch in Nazareth Illit]. Food & Beverage in Israel. 11 January 2011. Retrieved 7 June 2016.
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