MTV (Indian TV channel)

MTV India is an Indian pay television channel specialising in music, reality and youth culture programming. It was launched in 1996 as the Indian version of MTV and is owned by Viacom 18, a joint venture operation between MTV International owner ViacomCBS and Reliance Industries' TV18. Most of the programming on the channel is produced in Hindi.[1] MTV India has its headquarters in Vile Parle in Mumbai.[2]

MTV
CountryIndia
Broadcast areaSouth Asia
HeadquartersMumbai, India
Programming
Language(s)Hindi
English
Picture format1080i HDTV
(downscaled to letterboxed 576i for SDTVs)
Ownership
OwnerViacom 18
Sister channelsVH1 India
Nickelodeon India
Sonic
Colors
Comedy Central India
Colors Rishtey
History
Launched28 October 1996 (1996-10-28)
Links
Websitewww.mtvindia.com
Availability
Cable
Asianet Digital TVChannel 544 (SD)
Channel 843 (HD)
Satellite
Airtel digital TVChannel 480 (SD)
Dish TVChannel 455
Tata SkyChannel 807
d2hChannel 521

In 2014, Viacom 18 launched Pepsi MTV Indies, an indie music and subculture channel in partnership with Pepsi Co.[3]

In 2016, MTV Indies was replaced by MTV Beats, a 24-hour music-only channel. After its launch, MTV India changed its focus on broadcasting reality series.[4]

Programming
Further information: List of programmes broadcast by MTV (India)

VJs

Current

Former

Awards

MTV Fully Faltoo Films

A series of spoof films under the banner of MTV Fully Faltoo Films were produced by MTV. The first film Ghoom, a spoof of 2004 film Dhoom was released theatrically on 2 June 2006.[13][14] Three more spoof films "Jadoo Ek Bar" (Jodhaa Akbar), "Bechaare Zameen Par" (Taare Zameen Par) and "Cheque De India" (Chak De! India) aired on MTV under "Fully Faltoo Film Festival" from 20 September 2008 to 4 October 2008.[15]

References
  1. Mahajan, Vijay; Banga, Kamini (14 September 2005). The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years. Pearson Education. ISBN 9780132782159.
  2. "MTV Channel Office Contact Address, Phone Number, Email, Website | Customer Care Phone Number". www.customercarephonenumber.in. Retrieved 10 January 2018.
  3. "Pepsi & Viacom18 To Launch 'Pepsi MTV Indies', A 24-Hour Channel For Indie Music & Culture". 6 February 2014. Retrieved 21 December 2017.
  4. "Viacom18 to launch Hindi music channel MTV Beats; MTV Indies content to be on digital platforms". 8 September 2016. Retrieved 21 December 2017.
  5. Nathan, Leona (1 October 2017). "Benafsha Soonawalla Bigg Boss 11: This MTV VJ To Raise Temperatures On Salman Khan's Show". India.com.
  6. "Nikhil Chinnappa - Times of India". The Times of India.
  7. "Amrita Arora Just Took Us Back To The 90s With This Pic". NDTV.com.
  8. "MTV India - VJs, Music, Videos, Blogs, Games, Wallpapers, Interviews, Performances, Shows, Fun and more - VJ - VJ Deepti - Profile". 4 September 2011. Archived from the original on 4 September 2011.
  9. "Tribuneindia... Film and tv". www.tribuneindia.com.
  10. "Former MTV VJ Nafisa Joseph dead". Indian Television Dot Com. 30 July 2004.
  11. "MTV India - VJs, Music, Videos, Blogs, Games, Wallpapers, Interviews, Performances, Shows, Fun and more - VJ - VJ Soniya - Profile". 4 September 2011. Archived from the original on 4 September 2011.
  12. "MTV India - VJs, Music, Videos, Blogs, Games, Wallpapers, Interviews, Performances, Shows, Fun and more - VJ - VJ Sunanda - Profile". 3 September 2011. Archived from the original on 3 September 2011.
  13. "Now, MTV forays into 'fully faltoo' films". 22 May 2006. Retrieved 6 February 2019.
  14. "MTV India forays into films; spoofs 'Dhoom'". 18 May 2006. Retrieved 6 February 2019.
  15. "MTV announces 'Fully Faltoo Film Festival'". 10 September 2008. Retrieved 6 February 2019.
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