Lord of the Fries

Lord of the Fries is an Australian casual dining fast food chain based in Melbourne, specialising in vegan dishes including french fries, veggie burgers, hot dogs, and a number of various sides and breakfast items. Lord of the Fries first opened as a "mobile chip van" in August 2004 which was driven across the country until late 2005 when the first store location was opened in Melbourne's city centre.[1] Due to the menu consisting entirely of plant-based products, all meals from the chain are Kosher and Halal.

This article is about the fast food chain. For the card game, see Lord of the Fries (card game).

Lord of the Fries
TypePrivate
IndustryCasual dining restaurant - Fast food
Founded2004 (2004) as food truck, first store opened 2005 in Melbourne CBD, Victoria, Australia
HeadquartersPrahran, Victoria, Australia
Number of locations
27
Area served
Key people
Mark Koronczyk (co-founder), Amanda Koronczyk (co-founder)
ProductsVegan burgers, french fries, hot dogs, and other vegan side dishes
Websitewww.lordofthefries.com.au

In 2018, the company announced a partnership with U.S. producer Beyond Meat, making them the first Australian restaurant chain to offer their plant-based burger patties.[2]

Expansion

After opening the first permanent store in Melbourne, founders Mark and Amanda Koronczyk have expanded the chainacross Australia, with a restaurant in almost every state; one in New South Wales and Western Australia, two in Queensland and South Australia, and fourteen in Victoria. The company also plans to further open seven new stores a year over a six-year period.[3] Lord of the Fries opened their first international store in Auckland, New Zealand in 2016.[4]

References
  1. "Our Story | Lord of the Fries". 22 December 2014. Retrieved 10 December 2020.
  2. "Leonardo DiCaprio's 'Beyond Meat' vegan burger coming to Lord Of the Fries". The Brag. 12 April 2018. Retrieved 10 December 2020.
  3. Waters, Cara (16 September 2019). "How vegan surge made Mark's business the Lord of the Fries". The Sydney Morning Herald. Retrieved 10 December 2020.
  4. "Famous fries joint, Lord of the Fries, lands in Auckland". Business Franchise Australia. Retrieved 10 December 2020.
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