List of Procter & Gamble brands

Procter & Gamble (P&G) is an American consumer goods corporation with many globally marketed brands.

Brands with net sales of more than US$1 billion annually

As of 2015, the company stated it owned the following brands with net annual sales of more than $1 billion:[1]

• Always menstrual hygiene products[2]
• Ariel laundry detergent
• Bounty paper towels, sold in the United States and Canada
• Charmin bathroom tissue and moist towelettes[3]
• Crest toothpaste[4]
• Dawn dishwashing
• Downy fabric softener and dryer sheets
• Fairy washing up liquid
• Febreze odor eliminator
• Gain laundry detergents, liquid fabric softener, dryer sheets and dish washing liquid
• Gillette razors, shaving soap, shaving cream, body wash, shampoo, deodorant and anti-perspirant
• Head & Shoulders shampoo
• Olay personal and beauty products
• Oral-B oral hygiene products
• Pampers & Pampers Kandoo and Luvs disposable diapers and moist towelettes. The 2014 Financial Report lists Pampers as Procter & Gamble's largest brand.[5]
• Pantene haircare products
• SK-II beauty products
• Tide laundry detergents and products
• Vicks cough and cold products

Brands by product type

Dishwashing

• Dawn dishwashing liquid[6]
• Joy dishwashing liquid (outside the United States)[7]
• Gain dishwashing liquid
• Ivory dishwashing liquid

Menstrual hygiene

• Always pads and menstrual hygiene products[2]
• Tampax tampons[2]
• Whisper menstrual hygiene products

Haircare

Head & Shoulders shampoo

• Ascend hair care products
• Aussie haircare (shampoos/conditioners/styling aids)
• Braun hair care and grooming products
• Frederic Fekkai hair care products sold
• Head & Shoulders shampoo
• Herbal Essences hair care products (formerly part of Clairol)
• Nicky Clarke hair products
• Pantene hair care products (purchased from Hoffmann-La Roche in 1985)
• Vidal Sassoon haircare products (purchased in 1984 from Vidal Sassoon)

Healthcare products

• Align probiotics
• Crest toothpaste[4]
• Femibion (acquired from Merck Group)
• Fixodent denture adhesive
• Iliac/Nasivin (acquired from Merck Group)
• Metamucil laxative/fiber supplement (acquired G. D. Searle & Company in 1985)
• Neurobion (acquired from Merck Group)
• New Chapter dietary supplements[8]
• Oral-B toothbrushes and other oral hygiene products
• Pepto-Bismol over-the-counter drug for minor digestive system upset (acquired as part of Norwich Eaton Pharmaceuticals in 1982)
• Prilosec OTC (licensed from AstraZeneca)
• Sangobion (acquired from Merck Group)
• Scope mouthwash
• Seven Seas (acquired from Merck Group)
• Swisse
• Vicks cough and cold products

Household

• Ace stain remover liquid
• Bounce fabric-softener sheet for dryers[9]
• Cascade dishwasher detergent
• Fairy (known as Dreft in the Netherlands) dishwashing liquid, toilet soap, household soap, laundry detergent and dishwasher detergent
• Febreze odor control[6]
• Flash cleaning product
• Jar dishwashing liquid and dishwasher detergent
• Mif (Russian: Миф) dishwashing liquid and dishwasher detergent
• Mr. Clean household cleaners
• Puffs tissues
• Luvs disposable diapers

A bar of Safeguard soap

• Safeguard antibacterial soap brand[10] marketed by Procter & Gamble, introduced circa 1965. Safeguard soap is marketed under the brand name Escudo in Mexico.[11]
• Swiffer cleaning products.
• Microban cleaning products

Laundry detergents

• Ariel laundry detergent
• Bold laundry detergent
• Bonux laundry detergent
• Cheer laundry detergent
• Daz laundry detergent
• Downy fabric softener[6]
• Dreft laundry detergent
• Era laundry detergent
• Fairy laundry detergent
• Gain laundry detergent
• Ola laundry soap
• PMC laundry soap
• Tide laundry detergent
• Lenor fabric softener
• Mif (Russian: Миф) laundry detergent

Skin care

• Fresco bar soap
• Ivory bar soap
• Olay skin care products[6] (acquired in 1985 as part of Richardson-Vicks Inc.)[12]
• Old Spice aftershave, skin care and hair care products
• Secret antiperspirants and deodorants

Divested brands

Brands owned by Procter & Gamble in the past, but since divested:

• Actonel (pharmaceutical division was spun off into Warner Chilcott in 2009)
• Aleve, naproxen sodium (NSAID) drug,[13] acquired by Bayer in 1997
• Asacol
• Attends line of incontinence and sanitary products. Sold to PaperPak in 1999.
• Biz originally an enzyme-based laundry pre-soak, later a detergent booster, then an all-fabric bleach, sold to Redox Brands in 2000
• Camay lightly scented bath soap, sold to Unilever in 2014/15.
• Chloraseptic throat medicine and lozenges sold to Prestige Brands.
• Cinch all-purpose glass and surface cleaner, was sold to Shansby Group, a San Francisco investment firm, later acquired by Prestige Brands.
• Clairol, formerly a personal products division of Procter & Gamble that makes hair coloring, hair spray, shampoo, hair conditioner, and styling products. It was sold to Coty, Inc. on October 1, 2016
  • Balsam coloring brand (part of Clairol)
  • Natural Instincts hair coloring (part of Clairol)
  • Perfect Lights hair coloring (part of Clairol)
• Coast bar-soap brand sold to Dial Corporation in 2000. Dial now owned by Henkel, Coast brand now owned by High Ridge Brands.
• Comet long-time P&G brand of cleanser owned now by Prestige Brands
• Crisco (vegetable oil and shortening) sold to The J.M. Smucker Company
• Crush/Hires/Sun Drop carbonated soft drinks (sold to Cadbury Schweppes in late 1980s)
• Dantrium sold to JHP Pharmaceuticals and SpePharm
• Dash taken over by Dalli-Werke (dalli group) [14]
• Duncan Hines packaged cake mixes, sold to Aurora Foods (now Pinnacle Foods) in 1998
• Duracell batteries sold to Berkshire Hathaway in 2016.[15]
• Fisher Nuts sold to John B. Sanfilippo and Son, Inc. in 1995
• Fit fruit and vegetable cleaning wash licensed to HealthPro Brands in January 2004
• Folgers coffee was acquired by The J.M. Smucker Company based in Orrville, Ohio in June 2008.
• Gleem toothpaste (still being made by P&G, merged into the Crest brand as Crest Fresh and White [16]
• Hawaiian Punch now owned by Dr Pepper/7up
• Iams cat and dog foods sold to Mars Corporation in 2014.[17]
• Infusium 23 (shampoos/conditioners) sold to Helen of Troy Limited's Idelle Labs unit in March 2009
• Jif (peanut butter) divested by Procter & Gamble in a spin-off to their stockholders, followed by an immediate merger with The J.M. Smucker Company in 2002
• Joy operations in the United States was sold to JoySuds LLC in September 2019.[18]
• Lava sold to WD-40 in 1999
• Lilt Home Permanents, including "Push Button" Lilt, The First "Foam-In" Home Permanent In A Can. Sold To Schwartzkopf/DEP in 1987, later discontinued
• Mayon cooking oil
• Millstone coffee was acquired by The J.M. Smucker Company as part of its Folger's coffee acquisition in Orrville, Ohio in June 2008, Discontinued since 2016.
• Noxzema skin cream and beauty products line sold to Alberto-Culver in 2008 (now owned by Unilever)
• Oxydol sold to Redox Brands in 2000; Oxydol was P&G's first popular laundry soap, then later became a laundry detergent after Tide was introduced in 1946.
• Perla bar soap sold to SCPG Asia-Pacific
• Pert Plus was sold to Innovative Brands, LLC in July 2006.
• PG Tips tea; now owned by Unilever.
• Prell shampoo sold to Prestige Brands International in 1999
• Primex shortening (sold to ACH in 2001)
• Pringles potato chips sold to Kellogg Company in June 2012[19]
• Pur (brand) brand of water filtration products. The brand as acquired from Recovery Engineering, Inc. in 1999 for approximately US$213 million. P&G sold Pur to Helen of Troy in January 2012 for an undisclosed amount.[20]
• Royale (Canada) brand of toilet paper. The original product was merged into the Charmin brand; Irving Tissue then acquired the trademark and re-introduced the brand on its own products.
• Salvo brand of detergent tablets which was sold from around 1958 up to circa February 8, 1974-1978[21][22]
• Spic and Span now owned by The Spic and Span Company, a division of Prestige Brands
• Sunny Delight orange drink spun off in 2004.
• Sunshine margarine
• Sure anti-perspirant/deodorant line was sold in October 2006 to brand-development firm Innovative Brands
• ThermaCare brand heat wraps sold to medical company Wyeth in 2008
• Thrill a peach-scented brand of dishwashing liquid, discontinued after 1973.
• Top Job all-purpose cleaner merged into the Mr. Clean brand in 1990
• Victor shortening
• Wash & Go haircare sold to Conter S.r.l. effective June 30, 2015
• Wella, Clairol, CoverGirl Makeup sold to Coty Inc (2016)[23]
• Whirl butter flavored oil (sold to ACH in 2001)
• Wondra brand of hand lotion sold from 1976 to 1989.
• Zest deodorant body bar and body washes sold to High Ridge Brands Co. on January 4, 2011[24]

Discontinued brands

Brands owned by Procter & Gamble in the past, but since phased out:

• Banner, Summit, and White Cloud toilet tissues were merged with the company's best known bathroom tissue, Charmin. White Cloud was sold exclusively in Walmart stores in the U.S. before Kruger Products took over the brand and, with Walmart focusing on other brands, sold it in other stores[25]
• Big Top, brand of peanut butter before Jif made its debut.
• Blossom, facial soap
• Bonus, brand of laundry detergent that had children's books or towels in every box; sold from 1940s to 1977.
• Citrus Hill, orange juice drink sold from 1983 to 1992
• Drene (a.k.a. Special Drene, Royal Drene), liquid shampoo. First shampoo made from synthetic detergent.
• Duz, powdered laundry soap and later, a powdered laundry detergent which had glassware and plates in each box; sold from 1940s to 1980.
• Encaprin, coated aspirin[13]
• Fling, disposable dishcloth brand.
• Fluffo, golden yellow shortening sold mid-1950s to early 1960s.
• Fresco bath soap
• Gleem, toothpaste last made in 2014. Procter and Gamble plans to sell the Gleem formulation under the brand name Crest Fresh and White.
• High Point instant decaffeinated coffee, which had Lauren Bacall in its commercials; produced from 1974 to 1986.
• Monchel, beauty soap
• Nutri Delight, an instant orange juice drink, sold in the Philippines from 1999 to 2000.
• OK, economy bar and packaged laundry soap.
• Rely, super-absorbent tampons in production from 1976 to 1980. It was pulled off the market during the TSS crisis of the early 1980s.
• Salvo, first concentrated tablet laundry detergent, which was discontinued c. February 8, 1974; later a dish detergent (sold in the U.S. 2004-2005; it is still sold in Latin America)
• Shasta, cream shampoo sold late 1940s-mid-1950s.
• Solo, liquid laundry detergent with fabric softener that was later merged into the Bold brand, and sold from 1979 to 1990.
• Star Soap and Star Naphtha Soap Chips
• Stardust, dry chlorine bleach (extensively test-marketed during the 1960s)
• Sunshine Margarine
• Superwheel laundry detergent sold in the Philippines from 1974 to 1990
• Teel, liquid dentifrice sold late 1930s to late 1940s.[26]
• Tempo, brand of dry wipes, produced from 2000 to 2010.
• Tender Leaf, tea brand sold from 1940s to 1975.
• Thrill, dishwashing liquid last made in 1973
• Torengos, stackable, triangular-shaped, corn-based snack chip sold 2001-2003
• Wondra lotion for dry skin. There were many formulas. (The first major brand to use "silicones") Sold from 1976 to 1989.

References

1. "P&G at a glance". Procter & Gamble. Retrieved March 3, 2016.
2. Magistretti, Bérénice. "FemBeat: P&G Acquires Organic Period Care Startup This Is L." Forbes. Retrieved 2019-10-10.
3. Gravier, Elizabeth (2019-06-07). "Charmin's new 'Forever Roll' is a massive roll of toilet paper targeted at millennial customers". CNBC. Retrieved 2019-10-10.
4. Brunsman, Barrett (5 August 2019). "P&G rolls out new formula for Crest". www.bizjournals.com. Retrieved 2019-10-10.
5. "Annual report" (PDF). www.pginvestor.com. 2014. Retrieved 2019-06-02.
6. Lea, Brittany De (2018-08-23). "Procter & Gamble's big millennial push". FOXBusiness. Retrieved 2019-11-20.
7. Brunsman, Barrett (4 September 2019). "P&G sells iconic brand to Cincinnati startup in multimillion-dollar deal". www.bizjournals.com. Retrieved 2019-12-05.
8. New Chapter Official: Vitamins & Herbal Supplements Retrieved 2017-05-26.
9. This commercial
10. O'Guinn, T.; Allen, C.; Semenik, R.J. (2008). Advertising and Integrated Brand Promotion. Cengage Learning. p. 286. ISBN 978-0-324-56862-2. Retrieved October 22, 2016.
11. Brunsman, Barrett J. (February 22, 2016). "P&G sells Escudo brand version of Safeguard soap to competitor Kimberly-Clark". Cincinnati Business Courier. Retrieved October 22, 2016.
12. "Richardson-Vicks Gets 'White Knight' Bid of $1.2 Billion From P". Los Angeles Times. 1985-10-02. Retrieved 2019-11-20.
13. Olmos, David R. (June 17, 1994). "Release of New Pain Reliever Spurs Analgesics Marketing War". Los Angeles Times. Los Angeles.
14. Jürgen Lange (2017-07-06). "Stolberg: Dalli gelingt weiterer Waschmittel-Coup und übernimmt "Dash"". Aachener Nachrichten. Retrieved 2019-06-05.
15. Coolidge, Alexander (March 1, 2016). "Duracell leaves P&G fold". Cincinnati. Retrieved March 2, 2016.
16. https://crest.com/en-us/products/toothpaste/crest-fresh-and-white-peppermint-paste
17. "P&G sells Iams, others for $2.9B". Cincinnati.com. Retrieved 2019-12-05.
18. "About | JoySuds". Joy Suds.
19. "Bidding Farewell To A P&G Original". Procter & Gamble Newsroom. May 31, 2012. Retrieved October 27, 2013.
20. www.bloomberg.com https://www.bloomberg.com/businessweek/ap/financialnews/D9S1G9Q80.htm. Missing or empty |title= (help)
21. "Selling Detergents One Load at a Time". Chemical & Engineering News. January 23, 2012. Retrieved October 27, 2013.
22. https://www.deseret.com/platform/amp/2000/7/27/19520326/unilever-airs-plans-to-introduce-laundry-detergent-in-tablet-form
23. "P&G sells off another brand". Retrieved 20 February 2018.
24. http://www.canadianbusiness.com/markets/cnw/article.jsp?content=20110104_134503_2_cnw_cnw%5B%5D
25. Neff, Jack (November 13, 2017). "STARTED FROM THE BOTTOM: The tale of a paper goods brand that refuses to crumple". Advertising Age.
26. "Teel Protects Teeth..... Beautifully!".