LifeStyles Condoms

LifeStyles Condoms is a brand of condoms made by the former Australian company Ansell Limited, previously known as Pacific Dunlop Limited. In 2018, Ansell sold their Condom business to a Chinese consortium for over US$600 million. Lifestyles HealthCare and all other Ansell affiliated condom brands (see below)

LifeStyles Heathcare
Product typeCondom
OwnerHumanwell Healthcare & CITIC Capital
CountryChina
Introduced1905 (1905)
Websitehttp://www.lifestyles.com/

In 2017, sale of the sexual wellness business[1] to chinese companies Humanwell Healthcare and CITIC Capital. The acquisition was completed on the same year.[2]

Advertising and marketing

In 1987, in their advert a woman says: "I'll do a lot for love, but I'm not ready to die for it," to directly confront the AIDS epidemic.[3]

In 1996, the company began advertising on television in the United States, where broadcasters had previously been unwilling to air the commercials.[4]

Product line
  • LifeStyles Skyn Condoms
  • LifeStyles X2 Lubricated Condoms
  • LifeStyles Ultra Thin Condoms
  • LifeStyles Ultra Sensitive Condoms
  • LifeStyles Ultra Sensitive Lubricated Condoms
  • LifeStyles Ultra Lube Plus Condoms
  • LifeStyles Ultra Lubricated Condoms
  • LifeStyles Pleasure Tripped Condoms
  • LifeStyles Ribbed Pleasure Condoms
  • LifeStyles Sheer Pleasure Condoms
  • LifeStyles Warming Pleasure Condoms
  • LifeStyles His n' Her Pleasure Condoms
  • LifeStyles Triple Pleasure 3-in-1 Condoms
  • LifeStyles MEGA Condoms
  • LifeStyles Studded Condoms
  • LifeStyles Flavors/Colors Condoms
  • LifeStyles Snugger Fit Condoms
  • LifeStyles Condom Discs
  • LifeStyles Classic Collection of Condoms
  • LifeStyles Condom Pleasure Pack
  • LifeStyles Premier Collection Lubricated Condoms
  • LifeStyles Sensual Kit
  • LifeStyles Ultra Ribbed Condom N' Ring Kit

References
  1. "ANSELL AGREES SALE OF SEXUAL WELLNESS AND ANNOUNCES SHARE BUY-BACK". Ansell - Press Releases. Retrieved 2021-01-31.
  2. "ANSELL LIMITED ANNOUNCES THE CLOSING OF THE SALE OF ITS SEXUAL WELLNESS BUSINESS". Ansell - Press Releases. Retrieved 2021-01-31.
  3. "Condom Makers Change Approach". New York Times. August 8, 1988. Retrieved 2011-09-27. Nineteen months ago, Ansell-Americas, a maker of health-care products, ushered in a new era in condom marketing with an advertising campaign that was as scary as it was straightforward. I'll do a lot for love, but I'm not ready to die for it, a sober woman said in the ads for the company's Lifestyles condoms. ...
  4. Associated Press (October 18, 1996). "4 TV stations begin running advertisements for condoms". Austin American-Statesman. Austin, Texas. p. D8. Retrieved 12 February 2010.
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