Leafs By Snoop

Leafs By Snoop is a cannabis brand owned and promoted by the rapper Snoop Dogg and produced by Canopy Growth Corporation.

History

Leafs By Snoop was launched in November 2015 in Denver, Colorado, at the home of LivWell owner John Lord, a few months after the website Merry Jane was launched.[1][2]

In June 2016, it was reported that Snoop Dogg was in a trademark dispute with the Canadian ice hockey team the Toronto Maple Leafs over his Leafs by Snoop logo.[1] By 2018, the Leafs By Snoop products were distributed in Canada by Canopy Growth Corporation, though the Canadian government had warned about celebrity endorsements of cannabis products.[3] In February 2019, the Toronto Maple Leafs confirmed that they had filed an intellectual property lawsuit.[4]

Description

Leafs by Snoop offers eight products:[5]

  • Indica dominant: Bananas, Northern Lights, Moonbeam, Cali Kush and Purple bush
  • Sativa dominant: Lemon Pie, Blueberry Dream and Tangerine Man
  • High-CBD strain called 3D CBD

Flower is sold in eighth, quarter and 1-ounce packages.

The Atlantic noted that the carefully designed packaging by Pentagram had been designed "to make marijuana appeal to upscale consumers".[6]

See also

References
  1. Jessica Murphy (23 June 2016). "Snoop Dogg v Toronto Maple Leafs: legal fight looms over marijuana logo". The Guardian. Retrieved 3 May 2017.
  2. "Snoop Dogg's new weed line: Leafs By Snoop marijuana". The Cannabist. 10 November 2015. Retrieved 3 May 2017.
    - Joanna Plucinska (11 November 2015). "Snoop Dogg Launches His Own Brand of Pot". Time. Retrieved 25 November 2020.
  3. Cecilia Keating (7 June 2018). "Does Leafs By Snoop Have A Future In Canada's Recreational Market?". Lift & co. Retrieved 25 November 2020.
  4. Glen Korstrom (6 February 2018). "Lawyers evaluate Toronto Maple Leafs' dispute with Snoop Dogg's cannabis brand". Vancouver Courier. Retrieved 25 November 2020.
  5. Brian Koerber (10 November 2015). "Snoop Dogg launches his own weed brand called Leafs By Snoop". Mashable.
  6. Katharine Schwab (18 November 2015). "Leafs by Snoop, Pentagram, and the Art of Marijuana Packaging". The Atlantic. Retrieved 25 November 2020.


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