LBC Express

LBC Express, Inc. (previously known as Luzon Brokerage Company) (PSE: LBC) is a courier company based in the Philippines.

LBC Express
TypePrivate
IndustryCourier
FoundedLuzon Brokerage Company (1945)
HeadquartersPasay, Philippines
Area served
Worldwide
Key people
  • Miguel Angel A. Camahort (Chairman, President and CEO)
  • Enrique V. Rey, Jr.
    (IRO, CFO & CRO)
ServicesPost delivery, express mail, freight forwarding, third-party logistics, wire transfers, cargo airline, remittance services
Subsidiaries
  • LBC Remit Express
  • LBC Foundation
  • LBC Sports Development Corporation
  • LBC Mundial Corporation
Websitelbcexpress.com

It operates scheduled commercial vehicle cargo services in currently and planned cargo airline services begin on May 31, 2014. As of 2016, LBC has over 1,252 branches in the Philippines, and over 60 branches in the United States and Canada.[1] It also has branches in Hong Kong, Australia, Brunei, Malaysia, Singapore, Japan, Germany, United Arab Emirates, Spain, Kuwait, South Korea and Taiwan.[1]

History

Luzon Brokerage Company was founded by Carlos Araneta of the Araneta family in the 1945 as a brokerage firm. With the help of his sons Juan Carlos, Santiago, and Fernando, Carloa Araneta expanded their family-owned business into an air cargo agency and later as a forwarding service provider to clients. As a third-party shipping provider, the company is responsible for dispatching shipments via asset-based carriers, and arranges shipment space for their customers. The company continued to expand their logistic services in 1973 and introduced the 24-hour overnight delivery services in the country later on.

In 1985, the first branch of LBC outside the country was established in San Francisco, California, in the United States.[1] Along with the opening of its US-based branch, the company introduced the famous “Balikbayan Box”[2] and their money remittance service to cater to Overseas Filipino Workers (OFW).

The moniker "Hari ng padala" was created by the company in 1990. Products such as Branch Pick-up and Bills Payment were added in 2005, while the more secure mail service for personal documents, loose cargo, and container loads were introduced in 2010. The company also began to target business owners.

Advertising controversy

The company gained controversy in 2009 for an advertisement depicting a spelling bee where a child spells out the initials "L-B-C" for "remittance", "affordable", and "instant". Then-Department of Education secretary Jesli Lapus expressed disappointment over the advertisement, and urged the company to pull the commercial which has earned a "negative reaction from public for conveying a wrong message." Expressing concern over television's effects on children, Lapus further stressed that there are alternatives to further develop brand recognition, stating "The method used in this particular LBC advertisement may have unintended adverse consequences on the education of young televiewers" and "would certainly not contribute" to the education of young students.[3]

Branding

The company silently re-branded in 2013.[4]

The company has also introduced a new slogan, ‘We like to move it’ – which is inspired by the song "I Like to Move It" by American dance music band Reel 2 Real. [5]

Sponsorships

The company has sponsored various sports events, personalities and teams in the Philippines.

  • Kaya F.C.–Iloilo
  • J. De Vega Sports Las Pinas
  • West Sports Manila
  • Talon Dos Lang Malakas Sports

Services

LBC express offers different services to consumers and businesses. Consumer services include: DKilobox/Balikbayan Box, N-pack/X-pack, N-pouch/X-pouch, Order Padala, Sea Cargo (LCL),[6] Online Remittance, Bills Xpress, Remit to Account, Instant Pera Padala, Send and Swipe Card and Door-to-Door Delivery while Business Services include: International Cargo, Courier and Parcel, Bulk Mail, General Cargo, Less than a Truckload, Full Truckload, Full Container Load, Less Than Container Load, RORO, Warehousing, Reverse Logistics, Crossdocking, Pick and Pack, Cash on Deliver (COD), Inventory Management, Cash Collection Solution, Cash Disbursement Solution, Corporate PP (PesoPak), Corporate IPP (Instant Peso Padala), Send and Swipe Card (SNS) and Remit to Account (RTA).[7] They also cover printing services like Full Color Variable Printing, Transpromo Printing, Direct Mail Printing and Book Printing.

References
  1. "History Of LBC, The Philippine's Finest Courier Company". August 25, 2009. Retrieved 1 October 2013.
  2. "Balikbayan boxes delivered in just 15 days with LBC's new service".
  3. "LBC's 'spelling bee' TV ad pulled out". ABS-CBN. May 22, 2009. Retrieved July 28, 2018.
  4. "LBC Express silently rebrands". Retrieved 25 November 2014.
  5. https://www.mumbrella.asia/2013/11/lbc-express
  6. "LBC offers LCL Sea Cargo service". Manila Bulletin.
  7. "LBC 360, a fully integrated payment and logistics platform". Manila Bulletin.
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