Khaadi

Established in 1998 by Founder & Chief Executive Officer, Shamoon Sultan, Khaadi is a leading fashion retailer offering compelling home and clothing, shoes and accessories, fragrances, skin and hair care solutions for women and children. Khaadi pioneers new traditions in fashion with an innovative approach inspired by global fusion; a contemporary and fashion-focused context. This ethos manifests itself within all Khaadi’s designs and brands.

For the handspun and hand-woven cloth from India, Bangladesh and Pakistan primarily made out of cotton, see Khādī.
Khaadi
Khaadi
TypePrivate
IndustryRetail
GenreClothing
FoundedDecember 13, 1998 (22 years ago)
FounderShamoon Sultan
Headquarters
Pakistan
Number of locations
52 stores (2020)
Area served
Asia, Europe, Australia, America, Northern America and Middle East
Key people
Shamoon Sultan (Founder & CEO)
ProductsTextiles, Apparel
Websitewww.khaadi.com

Today, it operates 52 stores, in 17 cities across Pakistan, 22 stores across UK and various stores all over the world including flagship largest store out of Pakistan in Mirdiff City Center in Dubai.

History and operations

The first store was opened in Karachi's Zamzama in 1999.[1]

Khaadi then expands to multi-stores within two years of its inception and introduced wide range of product lines.[2] Leading architecture firm ASA served as the interior designer for Khaadi stores at Pakistan, UK and UAE until 2017.[3] It currently operates 46 stores, in 17 cities across Pakistan and 17 stores across UK and the GCC, offering a wide range of products from apparel for women, men and kids to home-textiles, in both printed and hand-woven fabrics.[4]

In 2010, Khaadi expanded internationally by opening stores in the UAE first in Dubai and later in Abu Dhabi. In 2013 store launches were planned for the UK.[5]

In 2014, Khaadi opened a 1,630 sq ft store in Bull Ring, Birmingham at Bull Ring shopping centre and other locations include Westfield London and Westfield Stratford City, Birmingham, UK.[6] Company also opened a store in Highcross Leicester, UK in September 2015.[7][8] A 22,000-square-feet of Khaadi store was opened in September 2015 at Karachi’s Dolmen Mall Clifton.[9]

Khaadi have built more than 40 stores in Pakistan as well as stores in United Arab Emirates and United Kingdom.[10]

In 2017, Nasir Mansoor, a respected figure in labour rights circles and the deputy general secretary at the National Trade Union Federation in Pakistan, rejected a defensive statement issued by Khaadi HQ in response to accusations by Khaadi factory workers that the clothing company had abused a multitude of workers rights ranging from not providing workers official written appointment letters to not issuing mandatory SSI (Social Security Institution) deposits, thereby compromising employee job security and well-being.[11][12]

Esra Bilgiç X Khaadi

Khaadi appointed Ertugrul Ghazi famed Esra Bilgiç as its Brand Ambassador for their "Esra Bilgiç X Khaadi" series.[13][14]

References
  1. "Khaadi's multinational ambitions-Shamoon Sultan, CEO, Khaadi, on his vision for the brand and the future of prêt wear in Pakistan". Marylou Andrew. Dawn News. September 1, 2015. Retrieved November 28, 2015.
  2. "Khaadi the label". BestoStyle. Retrieved December 5, 2014.
  3. "Khaadi Retail Project-Interior design, coordination and top supervision". Arshad Shahid Abdulla. Retrieved November 28, 2015.
  4. "Khaadi comes Home to Lahore". Mehek Saeed. The Express Tribune. June 8, 2015. Retrieved November 28, 2015.
  5. "Khaadi to open six regional stores in 2015". Drapersonaline. Retrieved November 28, 2015.
  6. "Khaadi the fashion brand". Ufaq Ahfaque. Brandsynario. July 2, 2013. Retrieved December 5, 2014.
  7. "Khaadi steps out in London". Aisha Jamil. January 4, 2015. Archived from the original on December 8, 2015. Retrieved November 28, 2015.
  8. "Bullring move for Pakistani retailer Khaadi". Graeme Brown. Birmingham Post. December 18, 2014. Retrieved November 28, 2015.
  9. "The rat-race to London – Khaadi strides ahead, the others just sell lawn". The Express Tribune. Retrieved November 21, 2015.
  10. "Khaadi The Brand". Style.pk. Retrieved December 4, 2014.
  13. Farooqi, Wardah (2020-12-11). "Esra Bilgiç X Khaadi - The Most Awaited Vibrant Photoshoot Is Out Now!". Dispatch News Desk. Retrieved 2020-12-22.
  14. Desk, News (2020-08-29). "Is Esra Bilgic the new face of Khaadi?". Global Village Space. Retrieved 2020-12-22.
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