Keggy the Keg

Keggy the Keg is the unofficial mascot of Dartmouth College, an Ivy League college in Hanover, New Hampshire, United States. Keggy is an anthropomorphic beer keg, created in 2003 by members of the college humor magazine the Dartmouth Jack-O-Lantern, to fill the mascot void that followed the abolition of the Indian mascot in 1971. Due to its nature, the mascot was controversial on Dartmouth's campus, and it was reported on in a variety of national media. With time, however, it has become an "ingrained part of Dartmouth culture".[1]

Keggy posing on the Dartmouth College Green with Baker Memorial Library in the background.

Context and creation

After dropping the mascot of the Indian, Dartmouth had no official mascot.[2] Dartmouth continued to be known by its nickname of "The Big Green," but, citing the ambiguity, lack of dynamism, and intangibility of having no mascot, the Dartmouth Student Assembly proposed a student poll in spring 2003 to decide upon a new mascot. While the Moose came in first in this poll,[3] many students remained dissatisfied with the choice, and the moose lost a final poll to "no mascot." Chris Plehal and Nic Duquette, students at the Jack-O-Lantern humor magazine, expressed interest in creating a mascot that "wasn't racist, biased or sexist, yet [was] entirely unacceptable."[4] In an effort to force the administration to adopt a more interesting mascot, they created Keggy, an anthropomorphic keg that represents "the most obvious Dartmouth stereotype: the beer-swilling Animal House fraternity culture."[5]

Reactions

Reaction to Keggy's introduction was mixed: the student body president personally endorsed Keggy in the mascot search,[6] while the College newspaper The Dartmouth reported a mixed student reaction and published opposing opinions.[4][7][8][9] The paper also reported on "flak" over the mascot from College administrators,[6] though the Dean of the College lauded the students' capacity to "come up with imaginative and creative ideas."[4]

The new incarnation of Keggy, as revealed at Winter Carnival 2009

Keggy subsequently received media attention beyond the College at other Ivy League newspapers and on several national media outlets.[10][11] Michael Wilbon of ESPN's Pardon the Interruption called Keggy "some stupid beer thing,"[12] and Playboy magazine published a feature on Keggy as part of a "Mascots Talk Back" series.[13] A posting of a photo of Keggy on CollegeHumor was popular enough to receive status as a National Pick.[14][15] In August, 2012 Yahoo Sports ranked Keggy the Keg as the #1 Most Unique Mascot.[16]

History

Shortly after Keggy's introduction in 2003, a group of students stole the Keggy costume from its home in the Sigma Nu fraternity library and sent threatening notes to Keggy's creators, including photographs of the mascot bound and gagged with one black eye.[17] Some thought this to be a publicity stunt by the creators, but the mascot had truly been stolen. Keggy was eventually returned with minor damage to the costume.[18]

Keggy continued to make occasional appearances at Dartmouth sporting events, and became an "ingrained part of Dartmouth culture":[1] at Dartmouth's 2005 Winter Carnival celebration, students named the snow sculpture of a large ship "Captain Keggy's Carnival Cruiser."[19] In early 2006, College officials denied Keggy entrance to a sold-out hockey game (officials cited fire code concerns with the capacity crowd), prompting a Jack-O-Lantern-penned editorial in The Dartmouth condemning the incident;[20] the Jack-O-Lantern website alleged "anti-keg racism."[21] A similar incident occurred in October 2006 when Keggy was not permitted on the field at halftime of the Homecoming football game, again resulting in further complaints in The Dartmouth and on the Jack-O-Lantern website.[22][23]

The costume disappeared before the fall term of 2008 and has not been seen or returned since. The Jack-O-Lantern built a replacement costume and unveiled it at the 2009 Winter Carnival.[24]

References
  1. Reid, Stuart (2006-06-10). "Greek issues and politics dominate seniors' first two years". The Dartmouth. Archived from the original on 2007-01-01. Retrieved 2006-12-28.
  2. Wallace-Wells, Benjamin (1998-11-17). "The Indian and the Rock". The Dartmouth Review. Archived from the original on 2006-10-20. Retrieved 2006-12-28.
  3. Spradling, Jessica (2003-05-23). "Moose tops mascot survey". The Dartmouth. Archived from the original on 2007-03-11. Retrieved 2006-12-28.
  4. Orbuch, Steve (2003-11-04). "Jacko mascot 'Keggy' wins many Dartmouth fans". The Dartmouth. Archived from the original on 2007-03-11. Retrieved 2006-12-28.
  5. Blodget, Kelsey (2007-01-05). "Straight from the Tap: the men behind the mascot". The Dartmouth. Retrieved 2007-01-25.
  6. Garland, Kevin (2003-11-05). "Assembly drops search for mascot: SA will not endorse moose in report". The Dartmouth. Archived from the original on 2006-03-29. Retrieved 2006-12-28.
  7. Labun, Lance (2003-11-10). "On 'Keggy'". The Dartmouth. Archived from the original on 2006-06-19. Retrieved 2006-12-28.
  8. Wolkoff, David (2003-11-12). "Lighten Up!". The Dartmouth. Archived from the original on 2003-11-29. Retrieved 2006-12-28.
  9. Tonelli, Alex (2003-11-25). "'Some Beer Thing...'". The Dartmouth. Archived from the original on 2005-11-22. Retrieved 2006-12-28.
  10. "Around the Ivies". Yale Herald. 2003-11-07. Archived from the original on February 21, 2005. Retrieved 2006-12-28.
  11. Brauntuch, Steve (2003-12-04). "Steve Brauntuch: Is Keggy the greatest mascot ever?". The Daily Pennsylvanian. Retrieved 2006-12-28.
  12. "Pardon the Interruption" (Windows Media Video). Dartmouth Jack-O-Lantern. ESPN. Retrieved 2006-12-28.
  13. Simigis, Antonia. "Mascots Talk Back: Keggy". Playboy. Archived from the original on 2007-01-22. Retrieved 2006-12-28.
  14. "Dartmouth College's newest mascot... Keggy the Keg". CollegeHumor. 2003-11-05. Archived from the original on 2006-06-18. Retrieved 2006-12-28.
  15. "FAQ". CollegeHumor. Retrieved 2007-01-10.
  16. https://sports.yahoo.com/news/college-football-top-25-most-unique-mascots-222600966--ncaaf.html
  17. Orbuch, Steve (2003-12-05). "Jacko receives threatening email". The Dartmouth. Archived from the original on 2007-03-11. Retrieved 2006-12-28.
  18. Buck, Jean (2003-12-10). "Still on tap: Keggy returned". The Dartmouth. Archived from the original on 2007-03-11. Retrieved 2006-12-28.
  19. Kelley, Kristen (2005-02-11). "Pirate ship sculpture marks revival in tradition of scope, grandeur". The Dartmouth. Archived from the original on 2006-11-20. Retrieved 2006-12-28.
  20. Entress, Cole (2006-02-22). "Consider the Plight of Keggy". The Dartmouth. Archived from the original on 2014-03-26. Retrieved 2006-12-28.
  21. "Keggy Blog". Dartmouth Jack-O-Lantern. 2006-02-11. Retrieved 2006-12-28.
  22. Schlossberg, Dane (2006-10-16). "Weekend proceeds with fifteen arrests". The Dartmouth. Archived from the original on 2006-11-30. Retrieved 2006-12-28. In a BlitzMail message to The Dartmouth, the staff of Jack-O-Lantern claimed that Keggy 'was treated rudely and unfairly, simply because of his status as an anthropomorphic keg.'
  23. "Keggy Blog". Dartmouth Jack-O-Lantern. 2006-10-13. Retrieved 2006-12-28.
  24. "Keggy's Back!". The Dartmouth Independent. February 12, 2009. Archived from the original on February 27, 2009. Retrieved 2009-02-14.

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