KRFN

KRFN (100.9 MHz) is a commercial FM radio station licensed to Sparks, Nevada and broadcasting to the Reno–Sparks metropolitan area.[1] The station is owned by the Evans Broadcast Company, Inc.[2] and it airs an adult contemporary radio format branded as "Fun 101."

KRFN
CitySparks, Nevada
Broadcast areaReno–Sparks metropolitan area
Frequency100.9 MHz (HD Radio)
BrandingFun 100.9
SloganFeel Good
Programming
FormatFM/HD1: Adult contemporary
HD2: Country "95.1 The Wolf"
Ownership
OwnerEvans Broadcasting
KKFT, KRAT
History
First air date
July 1, 1983 (as KNAA)
Former call signs
KNAA (1983-1990)
KKMR (1990-1993)
KNDE (1993-1995)
KQNV (1995-1997)
KLCA (1997-1998)
KQNV (3/10/1998-3/15/1998)
KRZQ-FM (1998-2011)
KMXW (2011-2014)
KURK (2014-2017)
Call sign meaning
K Radio FuN
Technical information
Facility ID48683
ClassA
ERP6,000 watts
HAAT62 meters (203 ft)
Translator(s)95.1 K236CN (Reno, relays HD2)
105.1 K286AG (Carson City)
Links
WebcastListen Live
Listen Live (HD2)
Websiterenosfun.com
951the wolf.com (HD2)

KRFN has studios and offices on East Plumb Lane in Reno.[3] Its transmitter is in the Steamboat Hills section of Reno, near Interstate 580.[4] KRFN is a Class A FM station, which means it is limited in power to 6,000 watts. Programming is also heard in Carson City, Nevada on 150-watt translator station K286AG at 105.1 MHz.[5]

History

On July 1, 1983, the station first signed on as KNAA.[6] It was owned by Donald S. Beck, who served as its General Manager, Sales Manager and Program Director. The station broadcast at only 300 watts and carried an adult contemporary format. It was later sold to Johnson Broadcasting, which also owned AM 1270 KPLY (now KBZZ). The format remained adult contemporary but the call sign changed to KKMR.

In 1993, the station changed call letters to KNDE, airing a soft rock format.[7]

In March 1998, the station was acquired by Salt Broadcasting, which already owned 100.1 KTHX, an adult album alternative station also serving the Reno media market. Salt Broadcasting switched 100.9's call letters to KRZQ, and began airing an alternative rock music format, branded as "Reno's New Rock Alternative."[8]

At 12 noon on September 12, 2011, KRZQ changed to a hot adult contemporary format.[9] KRZQ began calling itself "Reno's Best Music Mix" and "Mix 100.9." The change in format did not result in immediate job losses, as many personalities started simply using different names.[10] The hot adult contemporary was designed to fill the void from when KLCA dropped it for contemporary hit radio by July 2011. On September 28, 2011, KRZQ changed call letters to KMXW, to go with the "Mix 100.9" branding.

On June 20, 2014, following KURK 92.9's sale to the Educational Media Foundation, it was announced that KMXW would adopt the classic rock format heard on KURK. It would become "100.9 The Bandit" once the sale was completed. KURK 92.9 then flipped to EMF's Air 1 Contemporary Christian music network. (It has since become KLRH airing EMF's K-Love network.) On August 1, 2014, the KURK call sign moved to 100.9 FM.

In 2016, KURK rebranded as "100.9 K-Rock" and flipped to a broad mainstream rock format, playing fifty years of rock, trying to take on all of Reno's other rock stations at once. The station used a "shut up and rock" approach, limiting DJ chatter to stress its music commitment.

On February 15, 2017, KURK changed its call letters to KRFN.[11] That was followed on March 7, 2017, with a switch from mainstream rock to adult contemporary, branded as "Fun 101".[12]

KRFN-HD2

On August 25, 2018, KRFN launched a country format on its HD2 subchannel, branded as "95.1 The Wolf" (simulcast on translator K236CN 95.1 FM Reno). The country format moved from KWFP 92.1 FM Sparks, which switched to alternative rock.[13]

Previous logos

References
  1. FCC.gov/KRFN
  2. "Evans Broadcast Group". KRFN-FM.
  3. "Contact Us". KRFN-FM.
  4. "KRFN-FM Radio Station Coverage Map". radio-locator.com.
  5. "K286AG-FM 105.1 MHz - Carson City, NV". radio-locator.com.
  6. "Broadcasting Yearbook 1985 page B-170" (PDF).
  7. "Broadcasting Yearbook 1995 page B-257" (PDF).
  8. "Broadcasting Yearbook 2000 page B-282" (PDF).
  9. "HugeDomains.com - MatDiablo.com is for sale (Mat Diablo)". www.hugedomains.com. Cite uses generic title (help)
  10. KRZQ Reno Drop Alternative Goes Adult CHR Radioinsight - September 12, 2011
  11. "Call Sign History". licensing.fcc.gov.
  12. K-Rock Gives Way to AC Fun 101 Reno Radioinsight - March 8, 2017
  13. Reno's Wolf Announces Frequency Change Radioinsight - August 24, 2018

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