KKRC-FM
KKRC-FM (97.3 FM, "97.3 KKRC") is a radio station broadcasting a classic hits format, and serves the Sioux Falls, South Dakota area. The station is currently owned by Townsquare Media.
| City | Sioux Falls, South Dakota |
|---|---|
| Broadcast area | Sioux Falls, South Dakota |
| Frequency | 97.3 MHz |
| Branding | 97.3 KKRC |
| Slogan | Sioux Falls' Greatest Hits |
| Programming | |
| Format | Classic hits |
| Ownership | |
| Owner | Townsquare Media (Townsquare Media Sioux Falls License, LLC) |
| KXRB-FM, KIKN-FM, KKLS-FM, KSOO, KSOO-FM, KXRB, KYBB | |
| History | |
First air date | 1973 (as KPAT) |
Former call signs | KSOO-FM (1968-1973) KPAT (1973-1994) KMXC (1994-2020) |
Call sign meaning | Former call letters of 93.5 FM in the 1980s |
| Technical information | |
Licensing authority | FCC |
| Facility ID | 64711 |
| Class | C1 |
| ERP | 100,000 watts |
| HAAT | 259.7 meters |
| Links | |
Public license information | Profile LMS |
| Webcast | Listen Live |
| Website | 973kkrc.com |
Its studios are located on Tennis Lane in Sioux Falls, while its transmitter is located near Humboldt.
Previously airing a hot adult contemporary format as KMXC, "Mix 97.3", beginning November 11, 1994, the station debuted its current format and callsign on August 31, 2020, after stunting the weekend prior with a loop of "Back in Time" by Huey Lewis and the News. The first song on KKRC-FM was "Let's Go Crazy" by Prince.[1]
References
- Venta, Lance (August 31, 2020). "Townsquare Goes Back In Time In Sioux Falls". RadioInsight. Retrieved September 15, 2020.
External links
- KKRC in the FCC's FM station database
- KKRC on Radio-Locator
- KKRC in Nielsen Audio's FM station database
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