KASA (AM)
KASA (1540 AM and K294CW 106.7 FM) is a radio station broadcasting a Regional Mexican format. Licensed to Phoenix, Arizona, United States, the station serves the Phoenix area. The station is currently owned by Kasa Radio Hogar, Inc.[1]
| City | Phoenix, Arizona |
|---|---|
| Broadcast area | Phoenix area |
| Frequency | 1540 kHz |
| Branding | La Indiscreta FM |
| Slogan | Pa' la Raza |
| Programming | |
| Language(s) | Spanish |
| Format | Regional Mexican |
| Ownership | |
| Owner | KASA Radio Hogar, Inc. |
| History | |
First air date | 1966 |
Call sign meaning | Derived from "casa" ("house" in Spanish) |
| Technical information | |
| Facility ID | 33451 |
| Class | D |
| Power | 10,000 watts (day) 19 watts (night) |
Transmitter coordinates | 33°22′36″N 112°5′25″W |
| Translator(s) | K294CW (106.7 MHz, Phoenix) |
| Links | |
| Website | www |
History
KASA signed on in 1966, reviving a callsign that had once been assigned to a radio station in Elk City, Oklahoma.[2] It was a religious station, the second in Phoenix behind KHEP at 1280, and was built by Seattle-based Eastside Broadcasting, which also owned four religious radio stations in Washington state.[3]
In April 1980, it built and signed on an FM sister station, KMLE, which broadcast a mix of religious programs and easy-listening music.[4] The station switched from English to Spanish, retaining its religious format, in the mid-1990s.
In 2018, this station relaunched as "La Indiscreta FM" with a Regional Mexican format.
References
- "KASA Facility Record". United States Federal Communications Commission, audio division.
- "New Okla. Network" (PDF). Radio Daily. February 9, 1937. p. 1. Retrieved May 19, 2016.
- Lynch, Dudley (January 3, 1967). "Religious Radio". Arizona Republic.
- Wilkinson, Bud (April 10, 1980). "'Over-radioed' Valley soon to have another station on crowded dial". Arizona Republic.
External links
- KASA in the FCC's AM station database
- KASA on Radio-Locator
- KASA in Nielsen Audio's AM station database