Johnny Lightning
Johnny Lightning is a brand of model cars originally produced by Topper Toys, similar to the hugely successful Mattel Hot Wheels die cast cars. Their claim to fame at that time was that they were extremely fast compared to other brands of die-cast cars. Their most important technology was to mold in a small hook under the front axle so that they could be propelled by a lever-driven catapult, far faster than could be obtained by either gravity, or battery powered "supercharger" devices.
 | |
| Product type | Die-cast toy |
|---|---|
| Owner | Round 2 LLC |
| Produced by | Round 2 LLC |
| Country | United States |
| Introduced | 1969 |
| Related brands | Racing Champions |
| Markets | Worldwide |
| Previous owners | Topper Toys Playing Mantis RC2 Corporation Tomy |
| Registered as a trademark in | United States |
| Website | johnnylightning |
Al Unser Senior won the Indianapolis 500 in 1970 and 1971 in the Johnny Lightning special.
Topper closed in 1971 and production of Johnny Lightning cars ceased for 23 years. Topper made a total of 47 different models.
In 1994 Thomas Lowe of Cassopolis, Michigan became aware of the abandoned trademark and secured the rights to the Johnny Lightning name for his Playing Mantis toy company. He made replicas of his favorite 10 original Johnny Lightning cars. His first customers were Walmart and Toys R Us.
Playing Mantis produced the toy cars under the Johnny Lightning brand name from 1994 to June 2004. Over 600 different models were produced over that time period.
In 2004 Mr. Lowe sold Playing Mantis (including the Johnny Lightning brand) to RC2 Corp. which in turn was bought by the Japanese toy company TOMY in 2011. TOMY discontinued the Johnny Lightning line of diecast cars in 2013. The brand continued to maintain a following by a loyal group of collectors. In early 2016 Round 2 LLC, a toy company owned by Thomas Lowe (who also owned Playing Mantis), revived and reintroduced Johnny Lightning vehicles to the toy market for a second time.
Topper Toys
In 1969, Topper Toys introduced Johnny Lightning cars and track sets in response to the growing 1/64th-scale diecast market. New Jersey inventor and author Henry Orenstein owned Topper toys and is responsible for their creation.[1] Johnny Lightning introduced 11 cars and several hard plastic sets that year. Topper based all but one car, the Custom Turbine, on real cars of the period. Flexible plastic track was also sold, as well as accessories like a loop-the-loop and curved sections. In addition, Topper sold a Johnny Lightning helmet and carrying case.
For 1970, Johnny Lightning introduced 31 new models, mostly based on fantasy vehicles. Seven of the new models were "Jet Power" cars. These cars contained a plastic bladder which could be filled with pressurized air that, when released, sent the car speeding down the track. Topper also produced numerous new track sets for 1970.
Johnny Lightning sponsored five Parnelli Jones cars, including Al Unser, in the 1970 and 1971 Indy 500 races. Unser was able to capture those victories in his blue lightning bolt decorated Johnny Lightning Special. After the initial 500 victory, sales of the Johnny Lightning cars increased dramatically, from initially having sales falling far behind that of Mattel, to selling one Johnny Lightning to every three Hot Wheels cars.
Only five new models were introduced for 1971, all part of a series called "Custom Cars". Each came packaged with plastic snap-on parts so children could customize the cars to their liking. By the end of 1971, Topper Toys was forced to close due to business fraud which brought an end to the Johnny Lightning cars.
Playing Mantis
Thomas Lowe and his Playing Mantis company acquired the rights to the Johnny Lightning trademark and started producing reproductions of the original cars in 1994. This was about the same time that Hot Wheels introduced a "Vintage" line of cars that were reproductions of original 1960s designs. Sales were hugely successful as his first customers were Walmart and Toys R Us.
The full line of Johnny Lightning cars produced by Topper and Playing Mantis is described in the Standard Catalog of Diecast Vehicles.[2]
RC2
In 2004, Playing Mantis was bought by RC2 Corporation and Playing Mantis disappeared. Johnny Lightning products were then produced and distributed by RC2 in Oak Brook, Illinois, a suburb of Chicago. RC2 started as Racing Champions and produced NASCAR die-cast models. Carrying over from the Playing Mantis era was designer and author Mac Ragan[3] who was responsible for many of the popular models and had written a comprehensive guide to Johnny Lightning cars called Tomart's Price Guide to Johnny Lightning Vehicles (2001).[4] Ragan and Tom Lowe were inducted into the Diecast Hall of Fame in 2010.[5]
In 2005 RC2 brought in a popular automotive and die-cast designer, Eric Tscherne. Tscherne previously worked for Mattel's Hot Wheels brand and Jada Toys. Tscherne was inducted into the Diecast Hall of Fame in 2011.[6]
Johnny Lightning received a major overhaul of its image in 2006. A new clamshell style package arrived stores in January 2007 with the release of the new Johnny Retro series. A new logo treatment was also introduced and the logo and package design were products of a partnership with Design Force and directed by Tscherne among others. Additional overhauling of the brand included updating many of the long-time collector favorite series like Classic Gold and Muscle Cars which received new packaging graphics developed in the West Coast office by Jeremy Cox and Tscherne. A large price increase coincided with the new package, leaving many collectors upset with RC2's management and decision making associated with the beloved Johnny Lightning brand. In September 2007 Mac Ragan left RC2 for Greenlight Toys.[7] Tom Zahorsky remained the Johnny Lightning design manager until RC2 discontinued production in 2013. Zahorsky no longer works for RC2/Tomy.
For a time, Johnny Lightning vehicles were sold by Learning Curve Inc., formerly known as RC2. In 2007 Johnny Lightning expanded to offer more than just adult collectibles by introducing Battle Wheels. Battle Wheels is a line of remote controlled robots that battle one another. They also introduced the world's first transforming RC vehicle the V_BOT.
TOMY
In 2011, the Japanese toy company TOMY bought RC2 Corp., acquired the Johnny Lightning line, and for a while sold Johnny Lightning cars in the U.S. with the TOMY logo on the packages.[8] However, in 2013 Tomy Toys announced it would no longer produce the Johnny Lightning brand and it was discontinued.[9]
Round 2 LLC and Johnny Lightning Relaunch
In January 2016, three years after its second disappearance from the market, the Johnny Lightning die-cast brand was relaunched once again by Thomas Lowe and his Round 2 toy company which also produces the Auto World and Racing Champions brands of die-cast cars.[10] Although Johnny Lightning cars are now made by Round 2 (under license from TOMY International), the Playing Mantis logo returned to the front of Johnny Lightning packaging for continuity with the previously produced Playing Mantis Johnny Lightning cars. In addition, Tom Lowe hired four original Playing Mantis designers[10] to work on the Johnny Lightning line: Tony Karamitsos, Mike Groothuis, Mac Ragan, and Scott Johnson (of Pitcock Design).
References
- Ragan, Mac (2001). Tomart's Price Guide to Johnny Lightning Vehicles. Dayton, Ohio: Tomart Publications. p. 4. ISBN 0-914293-50-8.
- Dan Stearns, Standard Catalog of Diecast Vehicles, ISBN 0-87349-821-6(KP Books, Revised ed. 2005).
- "Barnes & Noble author page: Mac Ragan". Barnes & Noble. Retrieved 2016-04-05.
- Ragan, Mac (2001-05-15). Tomart's Price Guide to Johnny Lightning Vehicles. Tomart Publications. ISBN 9780914293507.
- "Induction Years 2010 — The Diecast Hall of Fame".
- "Induction Years 2011 — The Diecast Hall of Fame".
- "Welcome Mac Ragan - HobbyTalk". www.hobbytalk.com. Retrieved 2016-04-05.
- Jeff Koch, Tomy Buys RC2, Hemmings Daily, Mar. 15, 2011, http://blog.hemmings.com/index.php/2011/03/15/tomy-buys-rc2-what-will-this-mean-for-tomica-and-johnny-lightning-collectors/
- http://www.redlinederby.com/topic/rest-in-peace-johnny-lightning/1498
- "Lightning Strikes Twice! 10 Questions with Johnny Lightning's Tom Lowe - Die Cast X". Die Cast X. 2016-01-22. Retrieved 2016-06-07.