Greenlight Collectibles

Greenlight Collectibles or simply Greenlight (stylized as GreenLight) is a privately held company which produces diecast models, based in Indianapolis.[1] The company was founded in 2002,[2] and mainly produces diecast models of cars, trucks and other vehicles.

Greenlight Collectibles
Industrydie-cast toys
PredecessorDavey Sports Management Inc.
Radius Group Inc.
Founded2002 (2002)
Indianapolis, Indiana, U.S.
FounderKevin Davey
Headquarters
Indianapolis, Indiana
,
U.S.
Key people
Russell Hughes, Tom van der Scheun, Fred Lo
Number of employees
20 (2016)
Websitewww.greenlighttoys.com

Characteristics

Greenlight products focus on providing details and aim to produce diecast models which are meant for collecting. Among the top-selling products are replicas of vehicles featured in movies and TV shows, including the Fast and Furious series, Gone in 60 Seconds and Supernatural.[3] Greenlight offers some products a limited line known as Green Machine which only counts for 3 percent of a total production run. Demographically, more than 80 percent of buyers of Greenlight products are older than 18 years old and 88 percent are male. While 70 percent of the products are sold domestically, they are also sold internationally in more than 40 countries through local retailers. Their diecast models are produced in 1:18, 1:24, 1:43 and 1:64 scales, with the 1:64 size being sold the most.[3][4] A new line of 1:12 scale products will be launched from 2020.[5]

History

Greenlight was founded in 2002 by Kevin Davey, originating from sporting-goods companies Davey Sports Management Inc. and Radius Group Inc. The company initially sold sports-oriented goods and IndyCar replicas. Later it took a turn to producing diecast toy cars and replicas. It was acquired by Russell Hughes, Tom van der Scheun and Fred Lo in 2013. Hughes focused on obtaining a license from movies and TV-shows to produce vehicles associated with them. The brand already had a successful experience in 2010 of selling replicas of Ford Mustang featured in the film Bullitt. The company saw substantial revenue growth since then, reaching $12.5 million in 2015 and tripling the revenue of 2013.[3]

References
  1. Greenlight Collectibles. Manta.com.Retrieved August 19, 2019.
  2. Diecast Brand History - 2016/02/08. Live and Let Diecast. Retrieved August 19, 2019.
  3. Manufacturer turns tiny cars into big business. Indianapolis Business Journal. Retrieved August 19, 2019.
  4. Greenlight Toys Products. Greenlight Collectibles. Retrieved August 19, 2019.
  5. BESPOKE COLLECTION BY GREENLIGHT TO BE LAUNCHED IN 2020. Greenlight Collectibles. Retrieved August 19, 2019.
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