John Manoogian III

John "jm3" Manoogian III is an American Internet entrepreneur, software engineer, digital designer, public speaker, and teacher.[1] Manoogian co-founded social technology company 140 Proof in 2009 and is recognized for practicing a "hybrid" or blended approach to design and software development.[2][3] He graduated from the University of Michigan and is based in San Francisco.

Career

John worked for Sigma6 in Detroit while studying computer science, cryptography, and linguistics at the University of Michigan in Ann Arbor.[4] He joined Organic Inc., the original project host for the Apache server mailing list and one of the first digital marketing agencies, as an engineer in 1999.[5] Manoogian led engineering in several offices and remained at Organic during the IPO process and until the eventual sale to Omnicom, leaving as a Director of Engineering.

In 2002, while leading an engineering team at Organic, John founded Feed Me Links, an open source link-sharing social bookmarking startup.[4][6]

He moved to San Francisco, California in 2007.[4] Soon after, he co-founded NewCru, a mobile app for location-based wine recommendations.[7]

140 Proof

In July 2009, John co-founded social API company 140 Proof with Jon Elvekrog in San Francisco, originally as a business enabling Twitter developers to earn revenue with targeted ads.[2][8][9] It was the first social ad platform based on the Interest Graph.[10][11]

140 Proof, was able to secure funding from Founders Fund and BlueRun Ventures. As CTO, Manoogian led API and product development.[11][12] He has written about the evolution of social technology for TechCrunch, MediaPost, and Mashable.[13][14] In 2012 he and Kumar Dandapani co-published "A Relevance Engine from the Interest Graph",[15] a paper proposing a new method for "categorizing social media users using sequential trial experimentation and the public interest graph".

In 2016, 140 Proof was acquired by Acuity Ads in a deal that was valued up to $20 million.[16]

Contributions

Manoogian is the creator and teacher of the "Design Hacks" course at startup educational campus General Assembly,[17] and, along with Twitter CEO and fellow University of Michigan alumnus Dick Costolo has lectured about startup pivots at the University of Michigan's Center for Entrepreneurship.[4][18]

Manoogian is actively involved in the technology and design communities in San Francisco, serving as a technical adviser to startups Hud.dl, Hashgr.am, and Zivity,[19][20][21] and contributor to open source projects like Racket, Rails Admin, and SABnzbd.[22][23] He is the founding organizer of SF NURDS,[24] San Francisco's first 3D rendering and modeling community.

References
  1. MacMillan, Douglas. "The Rise of the Brogrammer". Bloomberg Business Week. Retrieved 10 Feb 2013.
  2. Swartz, Jon (1 October 2012). "In tech jobs market, data analysis is tops". USA Today. Retrieved 10 February 2013.
  3. "140 Proof - Founding Team". 140proof.com. Archived from the original on 7 April 2013. Retrieved 4 February 2013.
  4. "John Manoogian III". University of Michigan Center for Entrepreneurship. Archived from the original on 2012-12-31. Retrieved 10 Feb 2013.
  5. "Organic Profile". CrunchBase. Retrieved 10 Feb 2013.
  6. "Feed Me Links Crunchbase Profile". Crunchbase. Retrieved 10 Feb 2013.
  7. "NewCru". NewCru. Retrieved 10 Feb 2013.
  8. Rao, Leena. "140 Proof Distills Ad Network For Twitter". techcrunch.com/2010/01/20/140-proof-rolls-out-ad-network-for-twitter-clients. TechCrunch. Retrieved 4 February 2013.
  9. Ha, Anthony (24 Jan 2013). "140 Proof Brings Its Interest-Targeted Ads To Tumblr And Other Blogging Platforms". Retrieved 10 Feb 2013.
  10. Naylon, Vanessa (21 Aug 2012). "The Rapid Rise of Social Advertising". iMedia Connection. Archived from the original on 2012-11-04. Retrieved 10 Feb 2013.
  11. Leigh Shevchik (21 Sep 2012). "Case Study: 140 Proof Serves Ads on Social Streams at Lightning Speed Using New Relic". New Relic. Retrieved 10 Feb 2013.
  12. Otlacan, Otilia. "Interview: John Manoogian III, Co-founder and CTO of 140 Proof, Reveals How Political Campaigns Can Leverage Social Media". Ad Operations Online. Retrieved 10 Feb 2013.
  13. Manoogian, John. "5 Tips for Reaching Voters in the Social Stream". Mashable. Retrieved 10 Feb 2013.
  14. Manoogian, John. "How Free Apps Can Make More Money Than Paid Apps". Tech Crunch. Retrieved 10 Feb 2013.
  15. Manoogian, John; Dandapani, Kumar (February 2013). "A Relevance Engine from the Interest Graph" (PDF): 12. 7.2.1.2013. Retrieved 14 February 2013. In this paper we propose a new mechanism for categorizing social media users that combines sequential trial experimentation on interest-specific content engagement with the public interest graph. We refer to this system as the Relevance Engine. Cite journal requires |journal= (help)
  16. https://techcrunch.com/2016/08/11/acuityads-acquires-140-proof
  17. "DESIGN HACKS: Design Tips for Engineers and Other Non-Designers". General Assembly. Retrieved 10 Feb 2013.
  18. "Twitter CEO and University of Michigan grad Dick Costolo to speak in Ann Arbor". Ann Arbor News. Retrieved 4 February 2013.
  19. "Hudd.dl - Advisors". Angel.com. Retrieved 4 February 2013.
  20. "Hashgr.am - Team". hashgr.am/about/team. Hashgr.am. Retrieved 4 February 2013.
  21. "Zivity: Advisors". Crunchbase: Zivity - Team & Advisors. TechCrunch.
  22. "SABnzbd - Contributors". github/sabnzbd/pull/77. Github. Retrieved 4 February 2013.
  23. Netherland, Wynn. "The Changelog - Episode 0.2.1: Tweets from Chirp". The Changelog. Archived from the original on 7 August 2013. Retrieved 4 February 2013.
  24. "SF NURDS". meetup.com/SF-NURDs/. Meetup. Retrieved 4 February 2013.
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