Janitor in a Drum

Janitor in a Drum[1] is a cleaning product produced by S. C. Johnson. Although it is made for home use by consumers,[2] it describes the product as industrial strength both in advertising[3] and on the package.

Janitor in a Drum
Product typeHousehold cleaning product
OwnerS. C. Johnson & Son
CountryUnited States
Introduced1945
Previous ownersDowBrands
Websitewww.scjohnson.com

History

Janitor in a Drum[4] originated in 1945 as an industrial cleaning product made by Texize[2] and was subsequently marketed for consumer use. Greenville, South Carolina-based Texize was sold to Norwich Pharmacal Co. in 1967; that company "was acquired and became Morton Norwich Products Inc."[5][6] Morton sold the consumer products division of Texize to Dow in 1986.[7] DowBrand sold a package of cleaning products, including Janitor in a Drum to S. C. Johnson in 1998.[8]

A Federal court ruled in 1978 that Janitor in a Drum, which says Industrial Strength on packages, must include a warning "advising users that they can harm the eyes."[1] The product, which began as being for industrial use,[2] was mandated as falling "under the provision of the Federal Hazardous Substances Act."[1]

Competition

The New York Times places Mr. Clean ahead of Janitor in a Drum[9] and noted the phrase "smells like Janitor in a Drum.[10]

References
  1. "Court Says 2 Household Cleaners Must Be Marked for Eye Hazards". The New York Times. June 27, 1978.
  2. "Henderson Advertising". Advertising Age. September 15, 2003.
  3. "From 'Happy Camper' to 'out of sight'". The New York Times. November 18, 1997.
  4. Philip H. Dougherty (May 17, 1974). "Bid by a 4-A Chief". The New York Times. created the first spray cleaner, Fantastik, in 1967
  5. "Texize founder dies". UPI (United Press International). June 27, 1989.
  6. "P&G Buys Morton's Drug Unit". The New York Times. March 18, 1982.
  7. Robert J. Cole (November 16, 1984). "Morton to sell Texize to Dow for $256 million". The New York Times.
  8. "FANTASTIK". Morton-Norwich Products, Inc
  9. Israel Shenker (January 19, 1974). "The Gallon: A Measure Of Outrage?". The New York Times.
  10. "Perfume Promotion Was a Sniff and Tell". The New York Times. June 21, 1973.
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