Jakarta Fashion Week

Jakarta Fashion Week or JFW is a fashion event held annually in Jakarta, Indonesia.JFW is dubbed as the largest fashion event in Southeast Asia.[1] JFW is organized as a collaboration platform between major stakeholders of the fashion and creative industry with the industry actors and community by GCM Group (formerly part of Femina Group).

Jakarta Fashion Week
GenreClothing and fashion exhibitions
FrequencyAnnually
Location(s)Jakarta primarily at Senayan City
CountryIndonesia
Inaugurated2008
Previous event22–28 October 2019
Next event26-29 November 2020
Organized byFemina Group (2008 - 2018), GCM Group (2019 - present)
Websitewww.jakartafashionweek.co.id

The event aims to provide directions to the Indonesian fashion industry as well as a vehicle to demonstrate its wealth in talents and creativity,[2] and ultimately transform Jakarta as a major fashion hub in the region and the world.

All the shows are invites-only, targeted to celebrities, socialites, buyers, local and foreign media and all who love fashion, that can ultimately enjoy the presentation from their favorite international and especially Indonesian designers, such as Anne Avantie, Rinaldy Yunardi, and Dian Pelangi.

Origins
Puteri Indonesia Lingkungan 2005 and Miss World Indonesia 2006, Lindi Cistia Prabha walks in Jakarta fashion Week 2008.

As a media group, Femina Group had been back and forth to all major fashion weeks throughout the world. As the world's most populous Muslim majority country, Indonesia has a high demand for clothing that adheres to religious rules emphasizing modesty for women. One of the main goals of JFW is to transform the country's fashion industry to become one of the global leaders in fashion, especially the modest fashion industry that is worth nearly $100 billion.[3]

In 2008, JFW was initiated for the first time by Femina Group, with the support from the DKI Jakarta Tourism Office, Indonesian Fashion Designers Association (APPMI), and the Indonesian Fashion Designers Association (IPMI).[4]

Rebranding

When Femina Group reorganized the group into Femina Group and GCM Group in late 2018, JFW became part of GCM Group entirely, along with Dewi Magazine, pesona.co.id, Primarasa, and Cita Cinta.

JFW announced a new logo, eliminating the coin-shaped silhouette and the signature red "f" on January 30th, 2019, initially on Instagram. The caption was simply: "We have been using the iconic coin-shaped logo since 2010. It's time to #StartFresh."[5]

Locations

Since its first implementation in 2008 to 2011, JFW was held at Pacific Place Jakarta.[6] In 2012, JFW was held at Plaza Senayan before finally being held at Senayan City throughout 2013-2019.[7]

Lomba Perancang Mode
Miss Universe Indonesia 1995 and Puteri Indonesia 1995, Susanty Priscilla Adresina Manuhutu walks at The Jakarta Fashion Week 2008.

Since its inception in 1978, Fashion Designer Competition or Lomba Perancang Mode (LPM) has orbited several of Indonesia's top designers,[8] such as Itang Yunasz, Samuel Wattimena, Chossy Latu, Edward Hutabarat, Carmanita, Ferry Soenarto, Denny Wirawan, Musa Widiatmodjo, Stephanus Hamy, Widhi Budimulia, Tex Saverio, Jeffrey Tan, Natalia Kiantoro, Andreas Odang, Cynthia Tan, and Billy Tjong.

Had a hiatus due to the monetary crisis from 1997 to 2002, this annual event was reopened in 2003 and is now held every two years. With this change in implementation time, it is expected that the number of participants will become more numerous, and provide longer opportunities for prospective designers to think, so as to be able to provide their best work.[9]

In 2008, Pia Alisjahbana, the same figure that initiated the Lomba Perancang Mode, coined the Lomba Perancang Aksesori that ever since then is also held biannually - alternating with the LPM competition. Rinaldy Yunardi, the godfather of Indonesian avant-garde accessory designers is a frequent judge-mentor in this competition. Some notable alumni of this competition are Amanda Mitsuri and Yonatan Digo Permadi.

The rapid growth of men's lifestyle business was the focus in 2010s, providing a gap for the shining of new creative talents to reach for the fresh but not so new market. Embracing the new niche, Menswear Fashion Design Competition (LPM Menswear) was introduced in 2017 and is held annually ever since.

Indonesia Fashion Forward

Indonesia Fashion Forward (IFF) is an intensive and curative program for capacity development with a vision to polish Indonesian designers’ skills so that they’re able to enter the regional and international market by giving guidance alongside training that involves business strategy and branding.[10]

Not just being an educational platform that equips designers with theory and simulations, IFF cooperates with strategic partners from the government to international so that the program can have continuity to practice on the ground. This program was initiated in 2012 by JFW and British Council, with support from BEKRAF in its early years, and now has guided more than 40 designers about the ins and outs of the fashion business so that they have the right capitals to become a global player.

Its main education partner is the Center for Fashion Enterprise London, and it has several platform exchange program with various fashion week through its organizers or local creative authorities, such as Tokyo Fashion Week, Seoul Fashion KODE, Virgin Australia Melbourne Fashion Festival, Style Bangkok, and India Fashion Week.

The program stopped its curation in 2017 due to the lack of financial support from the national stakeholders, while British Council has never ceased its support for the program.

Selection Year Designers
2012 Albert Yanuar, Barli Asmara, Bretzel (Imelda Kartini), Cotton Ink (Carline Darjanto and Ria Sarwono), Dian Pelangi, Jeffry Tan, Major Minor (Ari Seputra, Sari Seputra), Yosafat Dwi Kurniawan
2013 Milcah (Faustine dan Eda Arthaputri), N.F.R.T. (Prita Widyaputri and Theresia Alit Widyasari), TOTON (Toton Januar), Monday to Sunday (Dita Addlecoat dan Mellyun Xing), 8Eri (Eridani), NurZahra, La Spina (Lianna Gunawan), Friederich Herman, Jenahara (Jenahara Nasution), Vinora (Vinora Ng), Tex Saverio, Batik Chic (Novita Yunus)
2014 Monstore (Nicholas Yudha, Michael Krisyanto, and Agatha Carolina), TODJO (Sapto Djojokartiko), Peggy Hartanto, Patrick Owen, Rosalyn Citta, Billy Tjong, fBudi (Felicia Budi), Tertia (Tertia Enda), ETU (Restu Anggraini), Andhita Siswandi, Norma Moi (Norma Hauri), JII (Gloria Agatha)
2015 LEKAT (Amanda Indah Lestari), D’leia (Lea Maria), Anthony Bachtiar, I.K.Y.K. (Anandia Putri), Ria Miranda, ShopAtVelvet / ByVelvet (Yessi Kusumo and Randy W. Sastra), alex(a)lexa / SOE Jakarta (Monique and Sandy Soeriaatmadja), Sean & Sheila (Sean Loh and Sheila Agatha), Lotuz (Michelle E. Surjaputra), Ellyhan / Valentino Mutiara (Lia Ellyhan)
2016 B-Y-O (Tommy Ambiyo Tedji), Day and Night / YELLE (Yelly and Konny Lumentu), Rani Hatta, BATEEQ (Michelle Tjokrosaputro), Paulina Katarina (Surya Paulina and Ratna Katarina)
2017 ATS The Label (Regina Rafika), PVRA (Kara Nugroho and Putri Katianda), Reves Studio (Karina Widjaja and Karina Priscilla), Kami Idea (Istafiana Candarini, Nadya Karina and Afina Candarini), Vivian Lee, Danjyo Hiyoji (Dana Maulana and Liza Masitha), Mazuki

To further accommodate the growth of IFF, Fashionlink was initiated in 2012. On its first two days, usually held on the third day of JFW, professional buyers/retailers who have reserved their attendance can do a private viewing of the exclusive collections of selected designers in a special area. For ordinary visitors who want to shop, Fashionlink Hub & Market, the current name of Fashionlink Showroom and Market before its renaming in 2020, will be accessible throughout the remaining days.

Fashionlink subsequently had its own permanent retail space: Fashionlink x #BLCKVNUE (since 2016) in Senayan City and Fashionhub (since 2018) in Gandaria City. It also has a special edition market, part of JFW's Ramadan festivity: Ramadhan Fashion Festival, that is held annually during the fasting month, known as Fashionlink Ramadhan Market.[11]

Jakarta Fashion Week Model Search, or abbreviated as JFW Model Search, is held annually to look for the best talent in the modeling world as well as being the main audition event for all models that will walk on the Jakarta Fashion Week runway since the first JFW in 2008.[12]

This audition was exclusively held in Jakarta, until its expansion in 2017 that brought JFW Model Search to several other major cities in Indonesia, namely Bali, Yogyakarta, Surabaya, Medan, and Bandung. Also in 2017, JFW began searching for a figure called Face of Indonesia, the model ambassador for JFW. Wita Juwita became the first model to get this title.[13]

In 2018, Face of JFW changed its name to Icons of JFW and chose not only one female model, but also one male model. In that year, Agnes Natasya Tjie and Adam Rosyidi were elected as Icons of JFW.

With the high public interest in this model selection event, JFW presented The Search for JFW Icons in 2019, a web series that aired exclusively on the YouTube channel of Jakarta Fashion Week. The first pair of models chosen through this web series were Devona Cools and Axel Jan Thierry.[14]

List of Jakarta Fashion Weeks
Year Title Dates Location Numbers of Designers Notable Designers
2008 Jakarta Fashion Week 2008 20-24 August 2008 Pacific Place Jakarta 47 designers Akira Isogawa (supported by Austrade)[15]
2009 Jakarta Fashion Week 2009/2010 (presented by Bank BRI) 14–20 November 2009 Pacific Place Jakarta 108 designers Priyo Oktaviano, Sebastian Gunawan, Tarun Tahiliani, and Malini Ramani.[16]
2010 Jakarta Fashion Week 2010/2011 6–12 November 2010 Pacific Place Jakarta 159 designers Anne Avantie, Ari Seputra, Edward Hutabarat, Lenny Agustin, Ghea Panggabean, Priyo Oktaviano, Oscar Lawalata, Laura Miles[17]
2011 Jakarta Fashion Week 2012 12-18 November 2011 Pacific Place Jakarta (unknown) Robby Tumewu, Andrea Risjad, Bin House, Tex Saverio, Biyan Wanaatmadja, Ashley Isham, Bernard Chandran, Tube Gallery, Sebastian Gunawan, Auguste Soesastro, Sally Koeswanto, Sapto Djojokartiko[18]
2012 Jakarta Fashion Week 2013 3-9 November 2012 Plaza Senayan 180 designers Sebastian Gunawan, Lie Sang Bong, Ivan Gunawan, Anne Avantie, Hengky Kawilarang, Didiet Maulana, Iwet Ramadhan, Luna Maya, Bin House, Lenny Agustin[19]
2013 Jakarta Fashion Week 2014 19-25 October 2013 Plaza Senayan 240 designers (unknown)
2014 Jakarta Fashion Week 2015 24–30 October 2014 Plaza Senayan 165 designers (unknown)
2015 Jakarta Fashion Week 2016 24–30 October 2015 Plaza Senayan (unknown) (unknown)
2016 Jakarta Fashion Week 2017 22–28 October 2016 Plaza Senayan 250 designers (unknown)
2017 Jakarta Fashion Week 2018 21-27 October 2017 Plaza Senayan (unknown) (unknown)
2018 Jakarta Fashion Week 2019 20-26 October 2018 Senayan City (unknown) (unknown)
2019 Jakarta Fashion Week 2020 22-29 October 2019 Senayan City 270 designers (unknown)
2020 Jakarta Fashion Week 2021 26-29 November 2020 Senayan City'(60) (unknown)

See also

References
  1. "Going with the times: Fashion graduates shine at JFW 2020". The Jakarta Post. Retrieved 30 October 2019.
  2. First Jakarta Fashion Week combines modern, traditional cultures The Jakarta Post August 24, 2008
  3. "Indonesian designers defy stereotypes of Muslim fashion". Reuters. Retrieved 30 October 2018.
  4. Post, The Jakarta. "First Jakarta Fashion Week combines modern, traditional cultures". The Jakarta Post. Retrieved 2 June 2020.
  5. "Jakarta Fashion Week on Instagram: "We have been using the iconic coin shaped logo since 2010. It's time to #StartFresh. #WeAreJFW #JakartaFashionWeek"". Instagram. Retrieved 2 June 2020.
  6. "Gemerlap Jakarta Fashion Week 2008". Tempo. 21 August 2008. Retrieved 2 June 2020.
  7. "Jakarta Fashion Week Celebrates 10th Anniversary With 'Bhinneka dan Berkarya'". Retrieved 30 October 2018.
  8. "Stella Rissa: Sizzling With Individuality". Retrieved 30 October 2018.
  9. "Lomba Perancang Mode - Jakarta Fashion Week". www.jakartafashionweek.co.id. Retrieved 29 May 2020.
  10. Press Release for JFW 2020 Opening
  11. "Fashionlink - Jakarta Fashion Week". www.jakartafashionweek.co.id. Retrieved 29 May 2020.
  12. "JFW Model Search - Jakarta Fashion Week". www.jakartafashionweek.co.id. Retrieved 29 May 2020.
  13. "Lebih Dekat dengan Sosok Model Wita Juwita The Face of Jakarta..." www.grid.id (in Indonesian). Retrieved 29 May 2020.
  14. The Search for JFW 2020 Icons web series on YouTube
  15. Showcase feature Akira kompas-tv August 23, 2008
  16. Indonesia Collaborates with India on Fashion Archived 2009-09-15 at the Wayback Machine VivaNews September 11, 2009
  17. "159 Desainer Di JFW 2010/2011". www.jakartafashionweek.co.id. Retrieved 29 May 2020.
  18. Fimela.com (4 November 2011). "Jakarta Fashion Week 2011 Siap Digelar!". fimela.com (in Indonesian). Retrieved 29 May 2020.
  19. Media, Kompas Cyber. "Jakarta Fashion Week 2013 Resmi Dibuka". KOMPAS.com (in Indonesian). Retrieved 29 May 2020.
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