Jabong.com

Jabong.com was an Indian fashion and lifestyle e-commerce portal founded by Praveen Sinha, Lakshmi Potluri, Arun Chandra Mohan and Manu Kumar Jain. In July, 2016 Flipkart acquired Jabong through its unit Myntra for about $70 million. In February 2020, Flipkart formally shut down Jabong to shift focus completely on its premium clothing platform Myntra.[1][2] The portal sold apparel, footwear, fashion accessories, beauty products, fragrances, home accessories and other fashion and lifestyle products.[3][4] The company's headquarter was in Gurugram, NCR, India.[5]

Jabong.com
Type of site
E-commerce
Available inEnglish
Founded2012 (2012)
HeadquartersSector 18, Gurugram, Haryana,
India
Area servedIndia
Founder(s)Praveen Sinha
ParentFlipkart
CommercialYes
RegistrationRequired
Current statusDefunct since February 2020 (2020-02)

History

It was co-founded by Arun Chandra Mohan, Praveen Sinha, Lakshmi Potluri and Manu Kumar Jain. All co-founders have left the company.[6][7][8]

In March 2013, Jabong was dispatching over 6,000 orders a day.[9] According to The Economist, Jabong clocked gross sales of around US$100–150 mn in 2012.[10]

As per a Rocket Internet investor presentation, Jabong had a net revenue of 32.6 million euros in Q1 2016, up 14% from 28.6 million euros in the year-ago period. For FY2015, its revenues were at 122.1 million euros [11] In September 2017, It was reported that Jabong is the 3rd largest global e-commerce partner for Dorothy Perkins.[12]

Jabong to launch technology lab for bigger innovations in Jan 2015.[13][14] CEO of Jabong, Praveen Sinha quoted, "The main focus of the lab is to innovate and focus on a lot of features using information technology and create a centre which focuses more on innovations three or five years ahead of what we’re doing today."

Profile

Jabong sold shoes, apparel, accessories, home décor and furniture, [15] with over 1000 brands and over 90,000 products.[16][17] Other products include jewellery and gold coins.[18][19]

Marketing campaigns

The company launched its first TV campaign in March 2012.[20] Other television campaigns appeared in September 2012 and during 2013 Jabong.[21][22][23][24]

In November 2013, Jabong, together with Puma, launched the digital fitness campaign “Gear up Buddy” with Bollywood actor Chitrangada Singh.[25][26]

Jabong.com launched the India Online Fashion Week in 2014. The event was described as a platform for young and aspiring designers, stylists, models and photographers, who were mentored by fashion industry experts including celebrity mentor Yami Gautam.[27]

Jabong.com launched a monthly fashion magazine "The Juice" in April, 2014. The magazine covers stories and features around fashion, beauty, people, trends, travel and pop culture.[28][29]

Partnerships

In May 2013, Jabong presented a fashion collection based on the Bollywood movie Yeh Jawaani Hai Deewani. Jabong showcased the fashion apparel used in the movie by the movie stars.[30][31]

In November 2012, Jabong.com and cricket equipment maker SG Cricket presented a range of Virender Sehwag cricket bats.[32]

In July 2013, Jabong associated with Bollywood again through the movie Bhaag Milkha Bhaag and offered a collection inspired by the movie.[33][34]

In 2014, Jabong partnered with Humpty Sharma Ki Dulhania.[35]

In October 2014, it was reported that Amazon was in the initial talks to acquire Jabong,[36] but no take over deal happened and none of the parties confirmed the reasons.

As noted by Business Standard, Jabong added International brands to its catalogue. The brands include Dorothy Perkins, Miss Selfridge and River Island, along with the Spanish brand Mango.[37][38][39][40] In November 2013, Jabong entered into a partnership with the brand Jack & Jones, to sell merchandise for the band Above & Beyond.[41][42] In 2019, H&M plans to offer its clothing for sale on the platform.

In July 2016, Jabong was acquired by Myntra, a subsidiary of Flipkart for an undisclosed amount.[43] The merge has led to over 150 employees being led off, as part of the process towards the integration of the two businesses' functions.[44]

Online traffic

According to a ComScore report of September 2012, Jabong.com had the second highest amount of traffic on its website, among Indian e-commerce websites, within a few months of its launch.[45] In November 2013, Jabong.com held an Alexa Traffic ranking of 37 in India.[46] Jabong also ranked 10th in Google Zeitgeist India trends making it the 10th most searched term in 2012 in India.[47]

Flipkart owned Jabong fashion portal is been shut down completely on Feb 2020 [48] [49] [50] and Jabong website users are redirected to Myntra website permanently.

International store

Jabong also had an international online shopping store called Jabongworld.com, which receives its highest amount of traffic from the United States, closely followed by Malaysia and Mauritius among other countries.[51]

Jabongworld.com was shut down in mid-2016.

Awards and recognition

According to The Brand Trust Report India Study - 2013 by Trust Research Advisory, Jabong ranked among the top 25 trusted Online brands in India.[52]

YearAssociationCategoryNominee(s)Result
2017Diversity in Media AwardsMarketing Campaign of the YearBe YouNominated

References
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  2. "Jabong out of picture. Flipkart to focus on Myntra".
  3. "Excl: Groupon promoters to launch new e-commerce biz". The Times of India. Retrieved 15 November 2011.
  4. "Indian Online Retailer Flipkart Raises $200 Million". WSJ. Retrieved 11 July 2013.
  5. "India absent in top global e-tailing market rankings". Livemint.com. Retrieved 22 November 2011.
  6. "Jabong bangs into top rung of Indian e-commerce; Can it sustain?". Techcircle.com. Retrieved 1 August 2013.
  7. "Indian businesses have patience tested over online ventures". BBC. 27 November 2012. Retrieved 20 November 2013.
  8. "Jabong co-founder quits to launch own venture". Retrieved 24 January 2014.
  9. "Myntra's Big Leap Forward". Forbes. Retrieved 20 November 2013.
  10. "Excl: The screen revolution". The Economist. 16 March 2013. Retrieved 16 May 2013.
  11. "Flipkart-owned Myntra acquires Jabong for $70 mn". The Times of India. 4 May 2017. Retrieved 4 May 2017.
  12. Kumar, Meenakshi. "For Dorothy Perkins Jabong is the 3rd largest global e-tailer". Retrieved 16 October 2017.
  13. Gooptu, Biswarup (12 January 2015). "Jabong to launch technology lab for big innovations". The Economic Times. Retrieved 23 March 2020.
  14. "Fashion & Lifestyle Ecommerce Player Jabong Is Launching Tech Lab in Bangalore". Inc42 Media. 12 January 2015. Retrieved 23 March 2020.
  15. "Jabong to raise $ 100 million in fresh round of funding". indiatimes.com. Retrieved 5 February 2014.
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  18. "Browse for the best". New Indian Express. Retrieved 21 November 2013.
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  26. "Chitrangda Singh dazzles Delhiites with her fitness". Times of India. Retrieved 20 November 2013.
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  29. "Arun Chandra Mohan - The pacemaker". Mint. Retrieved 5 July 2014.
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  33. "Running for eyeballs". Afaqs. Retrieved 21 November 2013.
  34. "'Bhaag Milkha Bhaag' to be promoted through shopping websites". IndianTelevision. Retrieved 7 December 2013.
  35. "Jabong partners with Humpty Sharma Ki Dulhania". Indian Television. Retrieved 27 May 2014.
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  38. "Desigual enters India". Inside Retailing. Retrieved 21 November 2013.
  39. "Myntra inks pact with UK apparel firm Raised on Denim". The Economic Times. 13 November 2013. Retrieved 18 November 2013.
  40. "Jabong partners with fashion designer Rohit Bal to launch exclusive collection from April". The Economic Times. 12 March 2014. Retrieved 12 March 2014.
  41. "Flaunt Above & Beyond merchandise at gigs". Business Standard. Retrieved 2 December 2013.
  42. "Jabong sings international tune with Above & Beyond merchandise". e27.co. Retrieved 2 December 2013.
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