Ithaca Discovery Trail

The Ithaca Discovery Trail is a collaboration among hands-on museums and the public library in Tompkins County, New York. Its member institutions are: Cayuga Nature Center, Cornell Lab of Ornithology, Cornell Botanic Gardens, Herbert F. Johnson Museum of Art, Museum of the Earth, Sciencenter, The History Center of Tompkins County, and Tompkins County Public Library.

Ithaca Discovery Trail
Formation1999
HeadquartersTrumansburg, NY
Websitewww.discoverytrail.com
Museum of the Earth
Tompkins County Public Library
Cornell Botanic Gardens
Johnson Art Museum

History

Prior to the founding of the Discovery Trail, museums worked together informally on joint promotions. In 1999, the Ithaca Discovery Trail was established using a grant to fund a part-time coordinator. It was incorporated in 2007 and gained a Section 501(c)(3) tax exemption in 2008.[1]

In 2005, the Discovery Trail began the "Kids Discover the Trail!" (KDT) project with the Ithaca Public Education Initiative and Ithaca City School District (ICSD). KDT connects the eight ICSD elementary schools with the eight Discovery Trail institutions by providing curriculum-based field trips and instructional materials. About 2,900 students participate each year.[2]

Programs

The Discovery Trail cross-promotes the eight member institutions which form a "33-mile loop of exploration."[3] The Discovery Trail promotes the "Ithaca Discovery Trail" as a distinctive brand that links the member institutions, and the Discovery Trail conducts the co-marketing effort among its eight members, which includes:

  • collaborative programming;
  • participation in community-wide events;
  • a website;
  • distribution of a common brochure;
  • a biannual visitor survey, focus groups and analysis of visitor data (which is performed by Cornell's Survey Research Institute);[4] and
  • media press releases and advertising.

The Discovery Trail carries out joint events, programs, and exhibitions and works closely with the Tompkins County Convention & Visitors Bureau.[1] The Discovery Trail also maintains a joint calendar of events.[5]

The Discovery Trail is funded by the Tompkins County Strategic Tourism Board and by member contributions.[1]

References
  1. "Discovery Trail: Trail History". Discovery Trail. Retrieved 2011-03-12.
  2. "Kids Discover the Trail!". ipei.org. Retrieved 2011-03-12.
  3. Gilfillan, Kerry (July 21, 2005). "Cornell has major role in the Discovery Trail -- partnership of eight local hands-on learning facilities". Cornell News Service. Retrieved 2011-03-12.
  4. "The Discovery Trail – Survey of Visitors 2008" (PDF). Discovery Trail. November 5, 2008. Retrieved 2011-03-12.
  5. "Discovery Trail Calendar". Discovery Trail. Archived from the original on 2011-07-23. Retrieved 2011-03-12.

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