Invitation (Uhm Jung-hwa album)

Invitation is the fourth studio album by South Korean singer Uhm Jung-hwa. It was released in July 1998, through PolyGram. Primarily a dance record,[1] the album features contributions from writers and producers Joo Young-hoon, Jae Chong of Solid, and Park Jin-young. Invitation continued to establish Uhm's image as a fashion icon.

Invitation
Studio album by
Uhm Jung-hwa
ReleasedJuly 1998 (1998-07)
Recorded1998
StudioSeoul Studio, Dream Factory
GenreK-pop, dance
LanguageKorean
LabelPolyGram
ProducerKwon Jeong-woo
Uhm Jung-hwa chronology
After Love
(1997)		 Invitation
(1998)		 005.1999.06
(1999)
Singles from 'Invitation'
  1. "Poison"
  2. "Chodae"
  3. "Finding Hidden Image"

The album produced a string of hit singles: "Poison", "Invitation" and "Finding Hidden Image". The former two became signature songs for Uhm; in early-2015, they reappeared on the Gaon Digital Chart at number one and number nineteen, respectively. Invitation was a commercially successful release, recording 180,000 copies in its first month of sales. It eventually moved more than 450,000 copies. The album was supported by Uhm's debut live concert, titled Temptation of a Thousand Years, in November 1998.

Background and development

Uhm recruited songwriter Joo Young-hoon to work on the release, following the unexpected success "Betrayal of Rose" from her previous studio album, After Love, for which he wrote and compose.[2] Joo contributed two songs to Invitation: "Poison" and "Working Girl". Uhm initially hated "Poison" and complained about its trot influence, crying throughout its production; but nevertheless she "bit the bullet" and released it as the album's lead single, greatly exceeding expectations.[3]

Singer and producer Park Jin-young, now better known as the founder of JYP Entertainment, wrote the album's title track, "Invitation", following a drinking party between the two. In 2019, Park remarked: "It was created by making use of all the feelings. It was made only for Uhm Jung-hwa."

Singles and promotion

The album's lead single, "Poison", is an electronic dance track influenced by techno and hip-hop,[4][5] with a music video that featured actor Cha Seung-won when he first worked as a fashion model. The album's second single and title track, "Chodae", is backed by a disco rhythm while its lyrics express a fascination with the opposite sex.[4]

Uhm Jung-hwa performed her debut live concert, Temptation of a Thousand Years, on November 28 and 29, 1998, at the Education and Culture Center in Yangjae-dong, Seocho-gu, Seoul, with two concerts on both days.[6] The concert was themed as to declare a "transformation" from "an innocent girl to a mature woman", with Uhm's intent to create a "dramatic" stage with a storyline—similar to productions by American singers Madonna and Michael Jackson.[7][8] Kim Gap-sik of DongA commented that she resembled the Roman god Janus, in that Uhm showcased both a "seemingly subtle sexy look" and a barefaced "girl next door" persona over its duration. The concert was especially notable for showing the uncut "Invitation" music video with Uhm's upper body nudity scenes. Cable channel Catch One broadcast the concert on November 30, 1998, and it was later released on VCD.[9]

Legacy
Uhm's presentation during this era was compared to that of British actress Audrey Hepburn.

Invitation continued the stylistic transformations first exhibited by Uhm on her breakthrough single, "Rose of Betrayal". The album cover for Invitation positions Uhm against a red backdrop, peering through green foliage and sporting a straight, middle-part bob. Uhm maintained the hairstyle during promotions for "Poison", which became a trend among Korean women, prompting cosmetologists across the country to study "how to cut short hair well".[10]

Esquire Korea fashion editor Shim Jeong-hee remarked that Uhm cultivated a "luxurious yet youthful" atmosphere reminiscent of the "Hepburn look".[10] In contrast, an "alluring and mysterious" image was introduced for the album's second single, "Chodae", in which Uhm wore her hair long, and performed with a hand fan in black dresses.[10] Kim Ji-soo of Allure Korea came to a similar conclusion, singling out "Chodae" for its "understated [sexiness]" and "Poison" for its more "charismatic" look as two key reinventions in Uhm's career.[11]

In a retrospective article, American music magazine Billboard placed "Chodae" at number 49 in its list of the "98 Greatest Songs of 1998". "Chodae" is frequently covered, with notable performances by soloists Ivy, Ga-in, Sunmi, Tiffany Young, actress Lee Sung-kyung, and Park Jin-young himself. The 2014 single "Something" by girl group Girl's Day took influence from both "Chodae" and the similarly JYP-penned "Coming of Age Ceremony" by Park Ji-yoon.[12] In 2019, "Chodae" was covered and reworked by rapper Miryo, a member of the girl group Brown Eyed Girls, on their seventh studio album Revive. Miryo's version features Uhm Jung-hwa herself.

A short sample of "Poison" appears at the end of American rock band Rage Against the Machine's 1999 single "Sleep Now in the Fire", after it was picked up from a local Korean radio station broadcast by the amplifier of their guitarist, Tom Morello. In 2018, appearing on KBS 2TV's Entertainment Weekly, Uhm picked "Poison" as one of her top seven songs, at second place. She stated that this brief period, starting with "Poison" and ending with 1999's "Molla", were the singles that earned her the most revenue, joking that she stopped receiving any income from her music after that.[13]

References
  1. "작년 하반기 가요.팝 음반 판매량 집계 분석". ETNews (in Korean). 1999-01-20. Retrieved 2020-09-12.
  2. "엄정화". IZM (in Korean). Retrieved 2020-09-12.
  3. "[피플Q｜엄정화의 연기 노래 사랑] '결혼은 미친 짓'은 못 잊을 영화". The Dong-a Ilbo (in Korean). 2010-04-12. Retrieved 2020-09-12.
  4. "엄정화". Melon (in Korean). Retrieved 2020-09-12.
  5. "K-Pop Rewind: Uhm Jung Hwa 'Poison'". KpopStarz. 2014-05-30. Retrieved 2020-09-12.
  6. "케이블ＴＶ 캐치원， 엄정화 콘서트 중계". The Dong-a Ilbo (in Korean). 1998-11-27. Retrieved 2020-09-24.
  7. "문화마당／콘서트］엄정화，２８∼２９일 서울교육문화회관서". The Dong-a Ilbo (in Korean). 1998-11-24. Retrieved 2020-09-24.
  8. "[방송가] 엄정화, 28~29일 콘서트..서울교육문화회관 대극장". The Korea Economic Daily (in Korean). 1998-11-24. Retrieved 2020-09-24.
  9. "[VCD] 엄정화 - 천년의 유혹 (Live Concert Music Video CD)". Aladin (in Korean). 1999-01-01. Retrieved 2020-09-24.
  10. "[FOCUS] 엄정화 연구│퀸 오브 스타일". Esquire Korea (in Korean). 2008-07-24. Archived from the original on 2016-04-10. Retrieved 2020-09-24.
  11. "여왕의 귀환". Allure Korea (in Korean). 2017-01-20. Retrieved 2020-09-12.
  12. "'컴백' 걸스데이 "'초대'·'성인식 잇는 섹시곡 되고파"". 이데일리 (in Korean). 2014-01-03. Retrieved 2020-09-12.
  13. "'연중' 엄정화 "수입 가장 높은 곡? '포이즌'부터 '몰라'"". The Chosun Ilbo (in Korean). 2018-01-05. Retrieved 2020-09-12.
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