In Technicolor

In Technicolor is the fourth studio album by American recording artist Jesse McCartney. This album marks his return to music after the shelved effort of Have It All. Before the release of this album, McCartney released an extended play, In Technicolor (Part 1), which contained several songs from the album, as a teaser of what fans could expect from his upcoming album.

In Technicolor
Studio album by
Jesse McCartney
ReleasedJuly 22, 2014 (2014-07-22)
Recorded2013–14
Genre
Length35:52
Label
Producer
  • The Elev3n
  • Troy "R8DIO" Johnson
  • Jesse McCartney (exec.)
  • Sherry Goffin Kondor (exec.)
Jesse McCartney chronology
Have It All
(Unreleased)		 In Technicolor
(2014)
Singles from In Technicolor
  1. "Back Together"
    Released: August 13, 2013
  2. "Superbad"
    Released: May 6, 2014
  3. "Punch Drunk Recreation"
    Released: November 19, 2014

Background
"This album sort of has a retro flare, and you can hear that throughout the record. It has a lot of that late ’70s, early ’80s pop-funk influence, so Prince, Michael Jackson, Earth, Wind & Fire, they all made an impact on me at a very young age growing up listening to music. So I wanted to make an album that was sort of a reflection of what I grew up listening to."

 — McCartney, on the album.[1]

In 2010, McCartney announced he was planning to release his fourth studio album titled Have It All.[2] The first single from the album, "Shake" was released on September 21, 2010. Have It All was then slated for a January 2011 release. McCartney had prepared over 50 songs for the album, ultimately choosing 11 to make the final cut with producers like Sean Garrett, Kevin Rudolf, Ammo, J Cash, and rapper Tyga.[3][4] The sound of Have It All was aimed at being more mature than his previous 2008 album Departure.[5] However, Have It All was never released. In April 2011, McCartney stated on his Twitter account that the album wouldn't be released until they heard about the outcome of Locke & Key, a television series that he had a lead role in.[6] The following year, McCartney revealed in an interview that Have It All was delayed because of some acting jobs he couldn't turn down as well as many other reasons.[7] McCartney's mother announced that the president of Hollywood Records had retired which delayed the release of the album.[8] In the March 2013 issue of Glamholic magazine, McCartney stated that he was currently writing and producing his fourth studio album and that there would be "lots of new material."[9] On August 13, 2013 a single was released, "Back Together" through McCartney's own new record label, Eight0Eight Records. He chose to leave Hollywood Records because "it made more sense" in this point of his career to release his music on his own.[10][11] A four-song EP was released on December 10, 2013 titled In Technicolor (Part I).[12] McCartney chose to release an EP before the album to give his fans his new music and to allow time to still finish up his full-length album.[13] In June 2014, Jesse McCartney officially announced the title of his fourth studio album as In Technicolor and set the release date of July 22.[14]

Release and promotion

In Technicolor became available for pre-order through iTunes and Amazon on June 11, 2014.[15] Four days before the album's release, a ballad titled "The Other Guy" was released to MTV exclusively to promote the album.[16] On July 21, 2014 McCartney performed his single "Superbad" on The Today Show.[17] McCartney will embark on a headlining North American concert tour called the In Technicolor Tour. The tour will begin on July 25, 2014 in Charlotte, N.C. and will end on September 4 in Anaheim, CA.[18] In Technicolor was released on July 22, 2014 through Eight0Eight Records.[19] Upon release, In Technicolor reached the top 20 albums on iTunes Top Albums chart.[20]

Critical reception

Upon release, In Technicolor received mostly positive reviews. USA Today gave the album three out of four stars stating that "McCartney flaunts his love of pop-soul without apology" which results in "an easy, breezy collection that some more presumptuous former tween idols would do well to study" and labeled "Tie the Knot" and "All About Us" as the standout tracks.[21] Jason Scott from Pop Dust rated the album 4/5. He wrote that McCartney's "smooth and jazz-fused vocals" helped move him "from a simple heartthrob to legitimate musician" and compared the style of the album to those of Bruno Mars and Justin Timberlake.[22]

Commercial performance

In Technicolor debuted at No. 35 on the Billboard 200 and No. 7 on the Independent Albums chart, selling 7,846 copies in its first week.[23]

Track listing
In Technicolor — Standard edition[24]
No.TitleWriter(s)Producer(s)Length
1."In Technicolor, Pt. I"
  • Jesse McCartney
  • James G. Morales
  • Matt Morales
  • Julio David Rodriguez
  • Shane Stevens
The Elev3n1:41
2."Back Together"
The Elev3n, Jesse McCartney3:44
3."Young Love"
  • McCartney
  • Overstreet
  • Follese
  • J. Morales
  • M. Morales
  • Rodriguez
The Elev3n3:22
4."Superbad"
The Elev3n, Jesse McCartney2:57
5."All About Us"
The Elev3n3:43
6."Checkmate"
  • McCartney
  • Troy "R8DIO" Johnson
R8DIO3:30
7."Punch Drunk Recreation"
  • McCartney
  • Johnston
  • Merritt
R8DIO3:10
8."Goodie Bag"
  • McCartney
  • J. Morales
  • M. Morales
  • Rodriguez
  • Rowe
  • Stevens
The Elev3n3:00
9."In Technicolor, Pt. II"
The Elev3n3:42
10."Tie the Knot"
  • McCartney
  • Cotter
  • J. Morales
  • M. Morales
  • Rodriguez
The Elev3n3:24
11."The Other Guy"
  • McCartney
  • J. Morales
  • M. Morales
  • Rodriguez
  • Rachel Rabin
  • Lazonate Franklin
  • Sherry Goffin Kondor
  • Jesse McCartney
  • Sherry Goffin Kondor
3:39
Total length:35:52
In Technicolor — Target exclusive edition (bonus tracks)[25]
No.TitleLength
12."So Cool"3:27
13."Catch and Release"3:26
Total length:42:45

Personnel

Charts
Chart (2014) Peak
position
US Billboard 200[26] 35
US Billboard Independent Albums[27] 7

References
  1. "Jesse McCartney In Studio with JoJo Wright!". iHeartRadio. July 15, 2014.
  2. Vena, Jocelyn (August 17, 2010). "Jesse McCartney Announces New Single". MTV.
  3. Lipshutz, Jason (November 30, 2010). "Jesse McCartney Letting Shoppers 'Have It All' After Holidays". Billboard.
  4. Lipshutz, Jason (October 18, 2010). "Jesse McCartney Will Let Fans 'Have It All' in January 2011". Billboard.
  5. Jocelyn, Vena (October 20, 2010). "Jesse McCartney Says 'Shake' Is 'Good Ear Candy'". MTV.
  6. McCartney, Jesse (April 7, 2011). "The Release of Have It All has been put on hold until we hear about the outcome of L&K..." Twitter.
  7. "Glamoholic magazine - page 33". Glamoholic. February 2012.
  8. McCartney, Ginger (May 6, 2012). "the Pres. of Jesse's label retired and other new peeps are being hired..." Twitter.
  9. "Glamoholic magazine - page 41". Glamoholic. March 2013.
  10. Lipshutz, Jason (November 18, 2013). "Jesse McCartney Returns With 'In Technicolor Part 1' EP: Exclusive". Billboard.
  11. Lansky, Sam (August 14, 2013). "Jesse McCartney Comes Back Swinging With Excellent New Single "Back Together"". Idolator.
  12. "In Technicolor (Part I): Jesse McCartney". Amazon. December 10, 2013.
  13. Wass, Mike (September 20, 2013). "7 Questions With Jesse McCartney: New Single "Back Together", EP Details & Giving Away "Bleeding Love"". Idolator.
  14. Blake, Emily (June 9, 2014). "Jesse McCartney Announces In Technicolor Release Date: See The Retro Cover Art". MTV.
  15. "Jesse McCartney To Release New Album 'In Technicolor' On July 22". In Grooves. June 11, 2014. Archived from the original on July 26, 2014.
  16. Garibaldi, Christina (July 18, 2014). "Song Premiere: Jesse McCartney Is Tired Of Being 'The Other Guy' On New Ballad". MTV.
  17. Scott, Jason (July 21, 2014). "Jesse McCartney Brings His 'Super Bad' To The Today Show". Pop Dust.
  18. Cerecedes, Andrew (July 19, 2014). "Jesse McCartney Goes Retro and Gets Emotional on New Album". Liberty Voice.
  19. "In Technicolor: Jesse McCartney". Amazon.
  20. "Top 50 Albums". Flickr.
  21. Gardner, Elysa (July 22, 2014). "Notable albums: Jesse McCartney, La Roux, Common". USA Today.
  22. Scott, Jason (July 18, 2014). "Jesse McCartney, 'In Technicolor': Album Review". Pop Dust.
  23. O'Keeffe, Kevin (July 30, 2014). "Jesse McCartney's Great New Album Flopped, and That's an Unsurprising Shame". Wire.
  24. "In Technicolor". iTunes.
  25. "Jesse McCartney - In Technicolor (Deluxe Edition... : Target". Target.
  26. "Top 200 Albums - Billboard". Billboard.
  27. "Independent Albums". Billboard.
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