I Love You 3x a Day

I Love You 3x a Day (stylized onscreen as I ♥ You 3x a Day) is a 1988 Filipino fantasy comedy film co-written and directed by Mike Relon Makiling and starring Jimmy Santos in his first lead role. It also stars Carmi Martin, Nova Villa, Ruffa Gutierrez, Gelli de Belen, Cheenee de Leon, and Kampee De Leon. Produced by Viva Films, the film was released on November 9, 1988. Critic Lav Diaz gave the film a positive review, giving special praise to Santos for his uniquely comedic performance in comparison with other Filipino comedians.

I Love You 3x a Day
Directed byMike Relon Makiling
Produced byRamon Salvador
Written by
  • Joey Reyes[1]
  • Mike Relon Makiling[1]
Starring
CinematographyBen Lobo
Edited byIke Jarlego Jr.
Production
company
Release date
  • November 9, 1988 (1988-11-09)[2][3]
CountryPhilippines
Language

Plot

Webster Shakespeare Cabangbang deludedly thinks he has mastered the English language, and his university decides to give him his diploma so they can get rid of him for his poor performance. Through a chain of events, Webster ends up as an English teacher at a school, and with the help of a fairy godmother, girls come after him whenever he says the line "I love you three times a day".[1]

Cast

Phillip Salvador cameos as Afuang, while Vic Sotto cameos as a security guard.

Production

Background

Comedian and former basketball player Jimmy Santos began using the catchphrase "I love you three times a day" in the sitcom Dina.[1] By the late 1980s, the catchphrase became his signature line on television.[6]

Release

I Love You 3x a Day was released on November 9, 1988. Joey de Leon's daughter Cheenee de Leon and Dingdong Avanzado sang a duet together on Regal Family to promote the film.[7]

Critical response

Lav Diaz, writing for the Manila Standard, gave a positive review to I Love You 3x a Day, praising Jimmy Santos' unique style of comedy which involves a distinctive rambling use of the English language; he noted that in comparison to other Filipino comedians who also distort the English language, Santos' jokes and delivery are new.[1] Diaz also praised the decision to pair Santos with Carmi Martin, whom he called "one of the very sturdy promoters of the stupid revolution", and credited the success of the film's comedy to Rene Requiestas, Jimmy Fabregas, Nova Villa, and a statue in addition to Santos' performance. However, he criticized the group of three young actors for being "soaked in corniness".[1]

References
  1. Diaz, Lav (November 16, 1988). "Klasikong Bondying". Manila Standard (in Filipino). Manila Standard News, Inc. p. 15. Retrieved September 2, 2020. At dagdag na init at hatak ang ipareha siya kay Carmi Martin, isa sa mga matitibay na tagapagsulong ng rebolusyong tanga.
  2. "Movie Guide". Manila Standard. Manila Standard News, Inc. November 9, 1988. p. 27. Retrieved September 2, 2020. Avenue...........I Love You 3x a Day
  3. "Movie Guide". Manila Standard. Manila Standard News, Inc. November 8, 1988. p. 26. Retrieved September 2, 2020. Avenue....................Hell Raiser
  4. Tan, Chinkee (November 7, 2019). "5 things you should never do when you have money". Tempo. Retrieved September 2, 2020. Thankful to the late Direk Mike Relon Makiling who gave me the break in the movie "I Love You 3x A Day" with Jimmy Santos.
  5. Villanueva, Nena Z. (October 28, 1988). "Going places". Manila Standard. Manila Standard News, Inc. p. 25. Retrieved September 8, 2020. Added to the busy calender of this new comedianne is her movie with Jimmy Santos – I Love You Three Times a Day.
  6. Japitana, Norma (August 23, 2010). "Packaging laughter". Philstar.com. Philstar Global Corp. Retrieved September 2, 2020.
  7. Mendoza, Meg (November 12, 1988). "An opportunity lost". Manila Standard. Manila Standard News, Inc. p. 24. Retrieved September 2, 2020.


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