i.TV

i.TV (pronounced i dot TV) is a second screen and social television technology company, and creator of tvtag, a second screen app for iPhone.[1][2]

Not to be confused with ITV plc.

i.TV, LLC
TypeSecond screen
Founded2008 (2008)
Key people
Brad Pelo, co-founder and CEO
Justin Whittaker, co-founder
Carlton Cuse, Advisory Board Member
Productstvtag application software for iOS, i.TV application software for iOS, Android and Kindle Fire, Nintendo TVii for Nintendo Wii U (co-created with Nintendo),
Websitei.TV

i.TV is also behind the popular namesake app for iOS[3] and Android,[4][5] and is co-creator of Nintendo TVii for the Nintendo Wii U video game console.[6]

i.TV has standing partnerships with AOL, Huffington Post and Entertainment Weekly magazine (EW), for which it powered viEWer, a social television platform that enabled television viewers to interact with each other and EW editors,[7] and product integration agreements with TiVo,[8] Netflix,[9] Hulu,[10] and Comcast.[11]

i.TV's financial backers include venture capital firms Union Square Ventures (backer of Twitter, Tumblr and other companies), RRE Ventures, Rho Ventures, Time Warner Investments, DIRECTV, and others.[12]

i.TV's advisory board includes Carlton Cuse, executive producer of ABC's Lost and A&E's Bates Motel, who in 2010 was named to the Time 100, an annual list of the "100 most influential people in the world";[13] and Gordon Ho, former executive vice president of Walt Disney Studios Home Entertainment.[14]

History

i.TV was founded in 2008 by Brad Pelo, who serves as CEO, and Justin Whittaker. Pelo previously co-founded Folio Corporation and served as founding CEO of the parent company of Ancestry.com,[15] among other ventures and projects.

In May 2011 i.TV and AOL together re-launched AOL's online destination for TV viewers, AOL TV, based on i.TV's technology platform. AOL TV receives 1.6 million hits per day.[16]

In November 2013 i.TV acquired GetGlue, maker of a leading second screen and social TV check-in platform.[17] Headquartered in New York City, GetGlue reportedly has over 4.5 million registered users.[12][2]

In January 2014 i.TV launched tvtag, a second screen iPhone app that provides a feed of television moments that users can then share, doodle on and comment on in a variety of ways. These moments in a “tagline” are captured and curated by a team of 50 staffers.[1]

A year later, tvtag was shut down.[18]

References
  1. "TVtag Is Paying 50 People to Watch and Tag TV All Day". AdAge. January 28, 2014.
  2. "GetGlue and i.TV combine to create tvtag for iPhone, focus on real-time updates about live TV". Engadget. January 28, 2014.
  3. "i.TV is an Essential App for Anyone Who Watches TV". Cult of Mac. August 10, 2012.
  4. "i.TV brings its local TV guide app to Android users in North America". The Next Web. December 6, 2011.
  5. "Social TV app tvtag provides a feed of TV moments for you to leave comments or even doodle". TNW. January 28, 2014.
  6. "Here's the company behind Nintendo TVii (spoilers: it's not Nintendo)". Engadget. September 14, 2012.
  7. "Entertainment Weekly Adds Co-Viewing Platform for TV Shows from 'Glee' to Football". Social Times. September 16, 2011.
  8. "i.TV Brings TiVo Scheduling to iPhone". Zatz Not Funny. December 22, 2008.
  9. "i.TV's iPhone app gets deep Netflix integration". CNET. November 10, 2008.
  10. "i.TV extends to the iPad, adds Hulu integration". CNET. March 29, 2009.
  11. "i.TV Makes Nice With Comcast, Shakes Up Advertising". TiPb. March 29, 2009.
  12. "'Why We're Buying GetGlue': A Q&A With i.TV CEO Brad Pelo". AdAge. November 6, 2013.
  13. "The 2010 Time 100: Artists: Carlton Cuse and Damon Lindelof". TIME magazine. April 29, 2010.
  14. "Carlton Cuse and Gordon Ho Appointed to i.TV Advisory Board". i.TV Blog. September 13, 2012. Archived from the original on April 15, 2013. Retrieved March 12, 2013.
  15. "Who owns genealogy companies?". Genealogy’s Star. May 12, 2010.
  16. "AOL relaunches AOL TV with help from i.TV". VentureBeat. May 27, 2011.
  17. "i.TV Is Buying GetGlue; Here's What That Means for Social TV". AdAge. November 6, 2013.
  18. Roettgers, Janko (19 December 2014). "GetGlue successor TVtag is shutting down". Gigaom. Retrieved 15 January 2015.
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