Brad Pelo

Brad Pelo (born February 6, 1963) is an American businessman, entrepreneur, and co-founder[2] and chief executive officer of i.TV, the company behind tvtag, a second screen app for iOS.[3] Backed by Union Square Ventures, RRE Ventures, Rho Ventures, Time Warner Investments, DIRECTV,[4] and others,[3] i.TV is also behind the popular namesake app for iOS[5] and Android,[6] and co-created Nintendo TVii for the Nintendo Wii U.[7] Pelo has founded or been a member of the founding team at a number of companies, including Folio Corporation,[8] Ancestry.com,[9] and NextPage.[10] He also served on the board of directors of Tokyo-based D&M Holdings, the holding company for leading audio brands including Denon, Marantz, McIntosh Laboratories and Boston Acoustics.[11] Pelo is also a movie producer[12] and live event producer.[13]

Brad Pelo
Born (1963-02-06) February 6, 1963
Missoula, Montana
Alma materBrigham Young University
OccupationCEO and founder, i.TV
Spouse(s)Melody Pelo [1]

Early life and education

Brad Pelo was born in Missoula, Montana, graduated from Orem High School and attended Brigham Young University.[1] While in High School Pelo founded his first company and was featured in The New York Times Magazine,[14] McCall's and SUCCESS magazine as a “teen tycoon”.[1]

Career

In 1987, Pelo co-founded Folio Corporation with his brother-in-law Curt Allen. The two partners met with success in 1988 when they struck a deal with Novell stipulating that the company would bundle Folio’s software with every NetWare operating system it sold.[8] Pelo served as the president of Folio until its acquisition by Mead Data Central, Inc., provider of the Lexis-Nexis computer-assisted research services, in 1992.[15] Pelo later was one of the founding team members of Ancestry.com and served as CEO of Ancestry.com’s parent company, Western Standard Publishing.[16]

Pelo later served as president and publisher at Bookcraft, a Utah-based publishing house.[17] He then founded NextPage, a compliance and information risk solutions provider.[10] After that Pelo served as executive producer of a number of feature films including The Legend of Johnny Lingo (2003), Outlaw Trail: The Treasure of Butch Cassidy (2006), and Forever Strong (2008), co-starring Sean Astin.[12] He continues to be a partner in the production company behind the latter two films, Picture Rock Entertainment.[18] In 2008 Pelo co-founded i.TV, a social television and second screen company, where he serves as CEO.[19] As CEO Pelo has secured partnerships for the company with AOL,[20] GetGlue,[21] Entertainment Weekly magazine[22] and Nintendo.[7] From 2004 to 2010, Pelo served as the senior executive producer of Utah’s largest annual event, the Stadium of Fire.[23]

References
  1. "Executive Focus". Deseret News. March 24, 1993.
  2. "Catching up on Nintendo TVii: an interview with i.TV co-founder Justin Whittaker". Catching up on Nintendo TVii: an interview with i.TV co-founder Justin Whittaker. January 9, 2013.
  3. "TVtag Is Paying 50 People to Watch and Tag TV All Day". AdAge. January 28, 2014.
  4. "DirecTV Invests in Two Digital Entertainment Startups". Variety. December 4, 2013.
  5. "i.TV is an Essential App for Anyone Who Watches TV". Cult of Mac. August 10, 2012.
  6. "i.TV brings its local TV guide app to Android users in North America". The Next Web. December 6, 2011.
  7. "Here's the company behind Nintendo TVii (spoilers: it's not Nintendo)". Engadget. September 14, 2012.
  8. "Success of Software Firm is Firmly in View". Deseret News. April 23, 1993.
  9. "Who owns genealogy companies?". Genealogy’s Star. May 12, 2010.
  10. "NextPage founder is a pioneer in field of peer-to-peer networks". Deseret News. June 10, 2001.
  11. "Appointment of Board Members" (Press release). D&M Holdings. June 28, 2007.
  12. "IMDb Profile of Brad Pelo". IMDb.
  13. "Utahns Fired Up Over Provo Stadium Show". Deseret News. July 1, 2009.
  14. "The Young View: Teen Tycoons". The New York Times. August 19, 1979.
  15. "Acquisition of Folio Corp. Is A Natural Match For Mead Data Central Inc". Deseret News. January 4, 1993.
  16. "Who owns genealogy companies?". Genealogy’s Star. May 12, 2010.
  17. "2 LDS publishers may join forces Deseret Book parent announces plans to acquire Bookcraft". Deseret News. February 9, 1999.
  18. "Local filmmakers' 'Forever Strong' opens nationwide". Daily Herald (Utah). September 24, 2009.
  19. "i.TV Launches Movie and TV Guide for iPhone and iPod". TMCnet.com. October 7, 2008.
  20. "AOL relaunches AOL TV with help from i.TV". VentureBeat. May 27, 2011.
  21. "i.TV for iOS Update Brings TV Show Check-in Via GetGlue". Social Times. July 12, 2011.
  22. "Entertainment Weekly Adds Co-Viewing Platform for TV Shows from 'Glee' to Football". Social Times. September 16, 2011.
  23. "Utahns Fired Up Over Provo Stadium Show". Deseret News. July 1, 2009.
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