Hoi Hoi

"Hoi Hoi" (호이 호이) is a song released by South Korean sub-unit trio Rainbow Pixie. It is the debut single of the unit. The song was released on January 12, 2012.[1]

"Hoi Hoi"
Single by Rainbow Pixie
ReleasedJanuary 12, 2012
Recorded2011
GenreDance-pop, K-pop
Length3:18
LabelDSP Media
Songwriter(s)Haylie
Producer(s)Park Se Hyun, Blacc Hole
Rainbow Pixie singles chronology
"Mach"
(2011)		 "Hoi Hoi"
(2012)		 "Gonna Gonna Go!"
(2012)

Background

On January 3, it was revealed by their agency, DSP Media, that a unit of the group will be formed as a trio. On the same day, a teaser image was revealed on DSP Media's website with the name of the unit, called "Rainbow Pixie". On January 4, another image was revealed with the members of the group, the unit is composed of SeungAh, Jisook and HyunYoung. It was also announced the release date of the single for January 12. To describe the concept of the single, DSP Media stated “‘Pixie’ will present a cute and fun stage from the members that were usually hard to see regularly on TV.”[2] On January 5, the jacket cover of the single was revealed.[3]

On February 15, it was announced the song will serve as a bonus track for Rainbow's third Japanese single "Gonna Gonna Go!".[4]

Composition

The song was composed by Haylie and produced by Park Se Hyun and Blacc Hole. Park Se Hyun also produced the song "Sweet Dream", from the mini album with same name of Rainbow.

Music video

A first teaser of the music video was revealed on January 4, 2012, with a teaser of the song,[5] a second teaser was revealed four days after, on January 8.[6] The full music video was released on January 12, along with the release of the single digitally.[7] To help promote the song, DSP Media released two "No-Goods" version of the music video, the first on January 17[8] and the second on January 25, although the second does not have sound.[9]

Promotions

The unit debuted on January 14, on MBC's Music Core.[10] They also promoted the song on the shows Inkigayo, M! Countdown and K-Pop Con. The promotions ended on February 12, on Inkigayo.

Track listing

Digital single:[1]

  1. "Hoi Hoi" (호이 호이) – 3:18
  2. "Hoi Hoi" (Instrumental) – 3:18

Chart performance

The song debuted at number 41 in Gaon's Weekly chart on the week of January 21 with 7,629,539 points. It climbed six positions on the following week and stayed in the position for two consecutive weeks. At the date, it is the highest peak of the song.

Charts
Chart (2012) Peak
position
South Korea Gaon Weekly singles[11] 35
South Korea Gaon Monthly singles[11] 47
South Korea Gaon Mid-Year singles[11] 148
South Korea Gaon Mid-Year domestic singles[11] 124
South Korea Billboard Korea K-Pop Hot 100[12] 35

Release history
CountryDateFormatLabel
South Korea January 12, 2012 Digital download, Promotional single DSP Media
Worldwide Digital download[13]
Japan March 14, 2012 CD single (Gonna Gonna Go! bonus track)[14] Universal Sigma

References
  1. "(싱글) 호이 호이 (Hoi Hoi) / Daum 뮤직 :: 언제 어디서나 Music on Daum" (in Korean). Daum Communications. 2012-01-12. Retrieved 2012-03-02.
  2. (in Korean) 레인보우, 3인조 ‘픽시’로 유닛 활동.Naver. January 4, 2012. Retrieved January 4, 2012
  3. (in Korean) 레인보우 픽시, 마법사 복장 재킷 공개.Naver. January 4, 2012. Retrieved March 2, 2012
  4. "3rdシングル発売決定！" (in Japanese). DSP Media. 2012-02-15. Archived from the original on 2012-02-18. Retrieved 2012-03-02.
  5. "Rainbow Pixie (레인보우 픽시) - Hoi Hoi (호이호이) Teaser1 - YouTube". YouTube. 2012-01-04. Retrieved 2012-03-02.
  6. "Rainbow Pixie (레인보우 픽시) - Hoi Hoi (호이호이) Teaser2 - YouTube". YouTube. 2012-01-08. Retrieved 2012-03-02.
  7. "Rainbow Pixie (레인보우 픽시) - Hoi Hoi (호이호이) Music Video - YouTube". YouTube. 2012-01-11. Retrieved 2012-03-02.
  8. "Rainbow Pixie - M/V NG 1 - YouTube". YouTube. 2012-01-16. Retrieved 2012-03-02.
  9. "Rainbow Pixie - M/V NG 2 - YouTube". YouTube. 2012-01-24. Retrieved 2012-03-02.
  10. (in Korean) '음악중심' 레인보우 픽시, 요술봉ㆍ수호천사ㆍ빗자루 '호이호이' Archived 2012-07-23 at Archive.today.TV Daily. January 14, 2012. Retrieved March 2, 2012
  11. "Gaon Search - Rainbow" (in Korean). Gaon. Retrieved 2012-03-02.
  12. "Korea K-Pop Hot 100 Music Chart". Billboard. 2011-09-29. Retrieved 2012-03-02.
  13. "iTunes - Music - 호이 호이 (Hoi Hoi) - Single by 레인보우 픽시(Pixie)". iTunes. Retrieved 2012-03-04.
  14. "RAINBOW / ガナガナGO!【初回盤C】【CD Maxi】【2012年3月14日発売】 - RAINBOW - UNIVERSAL MUSIC STORE" (in Japanese). Universal Music Group. Retrieved 2012-03-04.
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