Hero Pleasure

The Hero Pleasure is an automatic scooter manufactured in India by Hero Honda. It was launched in 2005.

Hero Honda Pleasure
ManufacturerHero Honda
Production2005-2020
SuccessorHero Pleasure Plus
Engine102 cc (6.2 cu in), air-cooled, four-stroke, OHC, single
Power5.15 KW @ 7000 RPM
Torque8.10 Nm @ 5000 RPM
TransmissionVariomatic
SuspensionFront: bottom link with spring-loaded hydraulic dampers
Rear: swingarm with spring-loaded hydraulic dampers
BrakesDrum; internal expanding-shoe type (130 mm (5.1 in)) (combined braking Ssystem)
Tires3.50 x 10 – 4 PR / 51 J (tube LESS)
Weight101 kg (223 lb) (dry)
Fuel capacity5 l (1.1 imp gal; 1.3 US gal)
RelatedHero Maestro
Footnotes / references
[1]

History

It was the first scooter manufactured by Hero Honda, traditionally a motorcycle company, and was received very positively. As of 2013, it sold in the range of 40,000 units per month, and is second only to the Honda Activa in a rapidly growing scooter segment.

The Pleasure was unique at a marketing level more than at a product level. It was positioned sharply as a women's scooter with the brand tagline "Why should boys have all the fun?" conceived by team FCB-Ulka.[2] It thus polarized the entire scooter market, with offerings being positioned either specifically male or female. The Pleasure thus carved a niche for itself, and quickly went on to capture almost 17% of the market in a short space of time. In 2020, the Hero Pleasure was discontinued and was replaced by the Hero Pleasure Plus.

Features

The Pleasure features a 102 cc (6.2 cu in) engine with variomatic drive transmission system and an engine swingarm suspension system.

2013 saw a number of improvements in the Pleasure, and included a Pleasure limited edition and the All New Pleasure.[3]

References
  1. "Hero Pleasure+ BS6 Scooter, Photos, Mileage, Specification, Pleasure+ BS6 On Road Price in India - HeroMotoCorp". www.heromotocorp.com. Retrieved 2020-06-25.
  2. "Effies 2007: Hero Honda Pleasure has all the fun". Afaqs.com. 2007-10-11. Retrieved 2017-12-15.
  3. "New Hero Pleasure 2013 Specifications and other details". Motoroids.com. 2013-10-11. Retrieved 2013-12-04.


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