Hallenstein Brothers

Hallenstein Brothers, more commonly referred to as Hallensteins, is a New Zealand based men's fashion, street and lifestyle retailer. The company has its roots in a department store founded in 1873 by Bendix Hallenstein.[1][2][3][4]

Hallenstein Brothers
TypePublic
NZX: HLG
IndustryRetail
Fashion
Clothing
Founded1873; 148 years ago
Headquarters
Auckland
,
New Zealand
Area served
Worldwide
ProductsClothes, Apparel, accessories, personal care, footwear
Websitewww.hallensteins.com

Overview

Hallenstein Brothers offers men's fashion, clothing, footwear and accessories ranging from street and lifestyle wear to contemporary formal dress.[5] The company also designs and produces the in-house brands Hallensteins and HBrothers. Hallenstein Brothers is part of Hallenstein Glasson Holdings Limited which was formed in 1985 as part of a merger between Hallensteins and Glassons – a fast fashion retailer founded in the early 1900s.[6][7]

Hallenstein Brothers has launched several campaigns[8][9] featuring collaborations between musicians The Script filmed in Cuba[10][11][12] and motorcross rider Carey Hart filmed at the Bonneville Salt Flats.[13] In 2019 the company launched a campaign with model Laura Evans at the forefront, inviting women to wear their skinny fit suits.[14]

Ekocycle

Hallenstein Brothers is a stockist, designer and developer of Ekocycle, a line of environmentally conscious suits crafted by using a blend of recycled materials, sophisticated shapes and refined cuts. The Hallenstein Brothers brand HBrothers, The Coca-Cola Corporation and musician Will.i.am[15][16][17] developed the Ekocycle project as an investment in and exploration of the future of international sustainable and environmentally friendly retailing.[18]

In 2015 the HBrothers brand in conjunction with Harrods launched an exclusive new range in further support of the Ekocycle line. In March 2017, Hallenstein Brothers and Glassons began a pivot to online sales.[19]

Wage subsidy controversy at parent company

As part of a wider policy of economic stimulus for New Zealand businesses following the COVID-19 outbreak, Hallenstein Brothers' parent company Hallenstein Glasson Holdings Limited received significant financial support from the New Zealand government in the form of wage subsidies for its employees across Hallenstein Brothers and Glassons stores. Hallenstein Glasson Holdings received NZ $5.18 million in taxpayer-funded subsidies, of which $2.48 million went to cover its Hallenstein Brothers stores.[20] In spite of subsequently posting a profit of NZ $28 million, Hallenstein Glasson management refused to repay the funds to taxpayers even though the company had enjoyed a profitable year and chosen to pay dividends to its shareholders.[20][21] Activity like this by Hallenstein Glasson and other companies was condemned by both sides of New Zealand politics with leaders of the major parties describing it as unfair.[22]

References
  1. "Hallenstein, Bendix – Biography – Te Ara: The Encyclopedia of New Zealand". teara.govt.nz.
  2. "New Zealand Clothing Company Building - NZHistory, New Zealand history online". nzhistory.net.nz.
  3. "Papers Past — Otago Daily Times — 9 January 1900 — HALLENSTEIN BROS. & CO". natlib.govt.nz.
  4. "Hallenstein Brothers Limited, Head Office". thecommunityarchive.org.nz.
  5. "Men's Clothing - Buy Online at Hallensteins". hallensteins.com.
  6. "Hallenstein Glasson Holding Limited - Home". Hallensteinglasson.co.nz. Retrieved 2015-08-11.
  8. "Carey Hart suits up for Hallenstein Brothers". M+AD!.
  9. "Motocross legend Carey Hart stars in Hallenstein Brothers spot via Lachlan McPherson & Friends". Campaign Brief New Zealand.
  10. "Hallenstein Brothers launches new suit campaign". voxy.co.nz.
  11. "Ragtrader: Hallenstein's global campaign". ragtrader.com.au.
  12. "Viva la revolución: Hallensteins maintains the international flavour with Cuban odyssey". StopPress. 2015-02-20. Retrieved 2015-08-11.
  13. "Suited, booted and salted: Hallenstein Brothers heads to Utah, puts motocross legend in some very different riding gear". StopPress. 2014-08-01. Retrieved 2015-08-11.
  14. Venuto, Damien. "Hallenstein Brothers puts female model Laura Evans at centre of new campaign". The New Zealand Herald. Retrieved 6 June 2019.
  15. "Will.i.am, H Brothers Debut "Ekocycle" Suits Made From Recycled Plastic Bottles - Ecouterre". ecouterre.com.
  16. "Will.i.am launches Ekocycle products made from waste". Dezeen.com. 2015-03-06. Retrieved 2015-08-11.
  17. "Hallensteins cuts strategy from new cloth". Stuff.
  18. "Coca-Cola Teams with Will.i.am & Harrods to Save the World with Style". lbbonline.com.
  19. "Hallenstein Brothers, Glassons report double-digit online growth". Stuff. Retrieved 2017-10-18.
  20. Carroll, Melanie (25 September 2020). "Hallenstein Glasson profit falls 4% to $27m, no plans to repay wage subsidies". Stuff. Retrieved 1 December 2020.
  21. Fleming, Zac (28 November 2020). "Finance Minister Grant Robertson was warned removing wage subsidy cap risked 'waste, fraud'". Newshub. Retrieved 1 December 2020.
  22. "'Morally wrong' – Party leaders at loggerheads over abuse of Covid-19 wage subsidy scheme by companies". One News. TVNZ. 30 September 2020. Retrieved 1 December 2020.
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