Groupe Valentine Inc.

Valentine is a Canadian chain of over 100 privately owned restaurant franchises operating in the province of Quebec, Canada. In September 2010 it became a subsidiary of MTY Food Group which purchased the brand rights for $9.3 million.[2]

"Groupe Valentine" redirects here. For the math topic, see Valentiner group. For other uses, see Valentine (disambiguation).
Groupe Valentine Inc.
TypeWholly owned subsidiary
IndustryRestaurants
Founded1979 (1979) in Saint-Hyacinthe, Quebec, Canada
FounderJean-Pierre Robin
Headquarters
Saint-Hyacinthe, Quebec, Canada
Number of locations
95
Area served
Quebec
Key people
Jean-Pierre Robin, President
ProductsFast food
Revenue$29 million[1]
ParentMTY Food Group
(2010–present)
Websitevalentine.ca

History

The first restaurant opened in 1979 in Saint-Hyacinthe, Quebec. A few years later, its founder, Jean-Pierre Robin, opened a second restaurant in Saint-Hyacinthe in order to meet the demand for its "famous hot-dogs". The chain's success increases and becomes a turning point: the brothers opt for franchising as the company's mode of functioning for its future restaurants. As time passes, more franchises are bought and restaurants open throughout Quebec.[3] During the 1990s, the chain underwent a major renewal plan in which the restaurants' design changed along with the company's colours.

The company's fare is typical Canadian fast food, such as burgers, fries, sandwiches and poutine.[4][5] The company employs humor in its advertising.[6] It offers an app that records footsteps. After 10,000 steps, the user is eligible for a poutine.[7]

References
  1. "MTY to Acquire 95-Unit Groupe Valentine". 2010-08-17.
  2. MTY Food Group tightens grip on Quebec with Groupe Valentine purchase August 16, 2010
  3. "Notre histoire | Valentine.ca |". Archived from the original on 2012-10-27. Retrieved 2017-11-15.
  4. Van Praet, Nicolas (August 17, 2010). "MTY adds to Quebec fast-food holdings". National Post. Retrieved November 16, 2017.
  5. "Menu | Hot dogs". Valentine.ca. Retrieved 2017-11-15.
  6. "Sausages "raised freely" at Valentine's" (in French). Infopresse. March 30, 2017. Retrieved 6 November 2017.
  7. HALLÉ, Shanny (March 10, 2017). "Walk 10,000 steps for a poutine!" (in French). Le Journal de Quebec. Retrieved 6 November 2017.
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