Greek National Tourism Organization

The Greek National Tourism Organisation (Greek: Εθνικός Οργανισμός Τουρισμού, Ethnikos Organismos Tourismou), often abbreviated as GNTO (Greek: EOT) is the governmental Board for the promotion of tourism in Greece. It functions under the supervision of the Ministry of Tourism.

Greek National Tourism Organisation
Εθνικός Οργανισμός Τουρισμού (EOT)
Agency overview
Formed1929 (1929), re-established in 1950 (1950)
JurisdictionMinistry for Tourism
Headquarters7 Tsoha Street
11521 Athens
 Greece
Agency executives
Websitewww.gnto.gov.gr

History

The Greek National Tourism Organisation (GNTO), that was founded in 1929 and was re-established in 1950, is a Public Entity (PE) under the supervision of the Ministry of Tourism. Its main mission nowadays is to develop and promote the Greek tourism product through the implementation of promotional tourism campaigns both in Greece and abroad utilizing as well its extensive network of overseas offices. Moreover, with its vast experience and expertise and its large network of associates and stakeholders both in Greece and abroad, the GNTO has been and continues to be fundamental in the national effort of promoting "Greece", this truly unique and amazing destination, both cost-effectively and efficiently. It is member of the UNWTO and the ETC.'/>

Promotion work
Seaside in Greece poster, part of the "xx in Greece" campaign of 2010.

Over the years, various successful advertising campaigns have been funded by the organization, including the very successful "Live your myth in Greece" campaign. The 2010 campaign's motto was "You in Greece" and "xx in Greece",[1] and mainly focused on the many opportunities the country provides for tourists, with a variety of different destinations and activities. "You in Athens" and "You in Thessaloniki" were also used to promote the country's two largest cities and centers of culture and entertainment.[2] The 2010 advertising campaign published a variety of promotional TV spots in line with the "You in Greece" poster campaign, which were translated to various languages, including Chinese, Bulgarian, and German.[3]

Previous campaign slogans include:

  • "Live your Myth in Greece" (2005)
  • "Greece 5000 years old: a masterpiece you can afford"
  • "Greece: explore your senses"
  • "My Greek experience" (2008; TV commercials using amateur videos)
  • "Greece: Kalimera!" (2009)
  • "Greece: You in Greece" (2010)
  • "Greece: All Time Classic" (2014)
  • "Greece: A 365 Day Destination" (2017)
  • "Greece: Always in Season" (2020)

Offices abroad

Currently the GNTO operates offices in the following countries:[4]

See also

References
  1. "Advertising campaigns: 2010". www.visitgreece.gr. Retrieved 19 May 2011.
  2. "Advertising campaigns: 2010 wallpapers". www.visitgreece.gr. Retrieved 19 May 2011.
  3. "Advertising campaigns: 2010 videos". Visit Greece. Retrieved 19 May 2011.
  4. "GNTO Offices Abroad". Visit Greece. Retrieved 19 May 2011.
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