Gayfers

Gayfer's was a regional department store chain in the southern United States. Based in Mobile, Alabama, the chain of stores operated from 1879 until 1998 when it was taken over by Dillard's.

Gayfer's

Type	Department store
Industry	Retail
Fate	Acquired by Dillard's, Inc
Founded	1879
Defunct	1998
Headquarters	Mobile, Alabama
Products	Clothing, footwear, bedding, furniture, jewelry, beauty products, and housewares.
Parent	Formerly Mercantile Stores Company, Inc.(1950-1998)
Website	None

History

C.J. Gayfer migrated to Mobile, Alabama, from Southwold, England, sometime after the Civil War. He opened a retail department store, Gayfer's, in downtown Mobile in 1879. At the time of his death in 1915, Gayfer's employed 150 people and averaged over $500,000 in annual sales. Gayfer became well known for his philanthropy and was one of the earliest proponents of employee health care benefits.[1]

During the 1950s, the Mercantile Stores chain acquired Gayfer's, which then worked aggressively on the expansion of the chain. The first branch store was opened at Town & Country Plaza in Pensacola, Florida, in 1956. This successful move was followed four years later with the opening of the Springdale Plaza store in Mobile, Alabama, becoming the company's flagship store. The Downtown Mobile store closed in 1985.[2]

Gayfer's expanded into the Western Gulf Coast in 1963, opening a store at Edgewater Plaza Shopping City (later Edgewater Mall) in Biloxi, Mississippi. This store was expanded in 1974 and again in 1987; it was severely damaged by Hurricane Katrina in 2005 (by this time it was Dillard's) and had to be rebuilt. In 1969 a store was opened in Tuscaloosa, Alabama.

In 1970, the apostrophe in the company name was dropped.[2] This was clearly a banner year for the company, as it opened stores in Montgomery, Alabama (through the purchase of Montgomery-based Montgomery Fair); Jackson Mall in Jackson, Mississippi, and started construction of a second store in Pensacola, Florida, at Cordova Mall.

For the next twenty years, new stores would be opened or remodeled, and by 1981 there were 18 stores bearing the Gayfers name. In 1989, the Gayfers flagship store anchoring Springdale Plaza and Mall in Mobile expanded to 285,000 square feet (26,500 m²). In February 1992, parent Mercantile acquired Maison Blanche by converting their Orlando (Altamonte, Florida, Fashion Square), Daytona Beach (Volusia), and Jacksonville (Roosevelt, Regency, Orange Park, Avenues) stores under the Gayfers banner. This led to them becoming one the largest department store chains in the Southern United States as well as the largest stretching from Miami to Atlanta to Houston.

In 1998, Mercantile Stores was purchased by Dillard's, Inc., and the stores that were not closed or sold to other retailers were converted to Dillard's, which ceased expanding through acquisitions after this happened.[2]

Across the South, each store had a prominent teen board from the 1960s onward called "The Gayfer Girls," which advised the store on the latest in teen fashions and produced local fashion shows.

Rosa Parks also worked at the Montgomery store when it was still called Montgomery Fair during the Civil Rights Movement.

References

1. "Flotte's Notes on Mobile and Baldwin Citizens". Flotte's Outlines of History, Science, and Economics. Archived from the original on 2008-01-05. Retrieved 2007-11-26.
2. "Flotte's Notes on Mobile, Alabama". Flotte's Outlines of History, Science, and Economics. Archived from the original on 2008-01-05. Retrieved 2007-11-26.