Foodstuffs

Foodstuffs (NZ) Ltd is jointly owned by two New Zealand grocery and liquor retailers' cooperatives, Foodstuffs North Island Limited and Foodstuffs South Island Limited.[1] Together, the two cooperatives collectively control an estimated 53% of the New Zealand grocery market. The group owns retail franchises Four Square, New World and Pak'nSave, in-store private labels Pam's, Pam's Finest, and Value (formerly named Budget[2]), and a ten percent stake in The Warehouse.[3]

For the commodity, see food.

Foodstuffs (NZ) Ltd
TypeCo-operative
IndustryRetail
Founded1922 (1922)
HeadquartersNew Zealand
RevenueNorth Island NZ$6,393,277,000 (2017)
South Island NZ$2,970,709,000 (2017)
North Island NZ$216,420,000 (2017)
South Island NZ$279,960,000 (2017)
North Island NZ$16,885,000 (2017)
South Island NZ$8,912,000 (2017)
Total assetsNorth Island NZ$2,669,466,000 (2017)
South Island NZ$1,112,377,000 (2017)
Total equityNorth Island NZ$774,829,000 (2017)
South Island NZ$373,208,000 (2017)
Subsidiaries
Websitewww.foodstuffs.co.nz

Foodstuffs' major competitor is Australian-owned supermarket chain Woolworths NZ, creating an effective duopoly in New Zealand's supermarket industry.[4]

History

The first Foodstuffs co-operative was formed in Auckland in 1922. On 6 July 1922, Foodstuffs founder J Heaton Barker called together members of the Auckland Master Grocers' Association to discuss plans for the formation of a co-operative buying group. The buying group expanded in 1925 with the introduction of Four Square branding on members' stores. Similar co-operatives were set up in other parts of the country, with Wellington commencing also in 1922, Christchurch in 1928 and Dunedin in 1948. Initially the buying groups traded under different names but in 1935, the name Foodstuffs was applied to all the original co-operatives.

There have been various mergers between the small regional co-operatives, and until recently there were three co-operative companies: Foodstuffs (Auckland) Ltd; Foodstuffs (Wellington) Co-operative Society Ltd, and Foodstuffs South Island Ltd. Each operated independently and autonomously with its own board of directors, chief executive officer and management structure. There were no common members or shareholders. The organisation has continued to evolve, adopting supermarkets early in their evolution with the formation of the New World group in 1963. The Pak'nSave group began later and the first store was opened in Kaitaia in 1985.

On 7 February 2013 Foodstuffs (Auckland) Ltd and Foodstuffs (Wellington) Co-operative Society Ltd announced that a merger was being planned to bring the two companies together under the name Foodstuffs North Island Ltd. The merged Foodstuffs North Island started trading on 1 September 2013.

Four Square
Main article: Four Square (supermarket)
Four Square logo

Four Square is a trans-Tasman chain of small scale grocery stores – ranging from small dairies to small supermarkets. During the 1950s the Foodstuffs advertising department designed the famous "Mr 4 Square" who initially appeared only in newspaper advertising and posters, but was developed to become part of the Four Square identity, appearing in every Four Square store and eventually becoming a nationally recognised symbol in New Zealand, remaining famous to this day. The image is often closely associated with the art of New Zealand artist Dick Frizzell, who has used the iconic character in many of his works.

The current Four Square brand was designed by Auckland branding and design studio Sanders Design.[5]

New World
Main article: New World (supermarket)

New World is a full-service supermarket chain. Founded in 1963, New World was the first American-style full-service supermarket brand of Foodstuffs, and the second in New Zealand (after Foodtown). There is a total of 140 New World supermarkets across the North and South Islands of New Zealand (as of October 2017). New World stores tend to be smaller (2,500–3,000 square metres (27,000–32,000 sq ft)) and more upscale than their competitors. Prices tend to be higher in most stores, due to the cost of upscale presentation, large employee numbers (200–300 in some large stores), and often a lack of competition, especially in smaller towns. New World has been a member of the Fly Buys programme since the programme started in September 1996; Foodstuffs has a 25% stake in the Fly Buys company.

The New World brand was designed by Auckland design and branding studio Sanders Design.[6]

Pak'nSave
Main article: Pak'nSave

Pak'nSave is a New Zealand discount supermarket chain owned by the Foodstuffs cooperative. Founded in 1985, Pak'nSave is the most recent of the three current major New Zealand supermarkets (Countdown, New World, and Pak'nSave) to be founded. There are 57 Pak'nSave stores operating across the North and South Islands of New Zealand as of September 2017. Stores are large and have a no-frills environment, often with unlined interiors and concrete floors. Customers are left to pack their own bags or boxes.

Pak'nSave was developed following a trip by a group of Foodstuffs executives to the United States in 1985. On that visit they saw Cub Foods, operated by SuperValu, Pak 'n Save operated by Safeway, and other box warehouse supermarkets. Foodstuffs then copied this format in New Zealand. The original Pak'nSave format was almost an identical copy of Safeway's Pak 'n Save chain in Northern California.

The PAK'nSAVE brand was designed by Auckland design and branding studio Sanders Design.[7]

The stores are supplied daily from their co-operative distributor Foodstuffs. Pak'nSave stores often buys stock in bulk. This process means that stores don't offer a wide variety of products as full-service supermarkets – a 2009 Consumer magazine survey noticed this especially in the pet food and toilet paper categories.[8]

On September 13 2017, Levin's Write Price supermarket was rebranded as Pak'nSave Mini. Pak'nSave Mini is a small format store that stocks around 2,500 products. In comparison, standard Pak'nSave stores stock approximately 8,000 SKUs.

On the Spot

On the Spot is a chain of over one hundred convenience stores in the South Island.[9]

Private Label Brands

Foodstuffs has 4 Private Label Brands [10]

  • Pams - Over 1,400 Products in all grocery categories.
  • Pams Finest - This range of products are natural and a more healthy choice.
  • Value - Over 450 Products over all categories, these are usually the cheapest option for consumers.
  • Pams Superfood - Around 18 products for a consumer looking for a health boost for a cost friendly price.

Liquor retailers
  • Liquorland Northland (part of Foodstuffs North Island)[11]
  • Liquorland Auckland (part of Foodstuffs North Island)[12]
  • Liquorland Waikato (part of Foodstuffs North Island)[13]
  • Liquorland Southland (part of Foodstuffs South Island)[14]
  • Henry's Beer, Wine & Spirits (part of Foodstuffs South Island)[15]

Wholesalers
  • Gilmours (part of Foodstuffs North Island).[16]
  • Trents (part of Foodstuffs South Island)[17]

References
  1. "Who We Are". foodstuff.co.nz. Retrieved 19 November 2018.
  2. "New World's Home Brands | New World Supermarket". www.newworld.co.nz. Retrieved 11 February 2019.
  3. Scherer, Karyn (12 April 2010). "Big two supermarket chains locked in fierce food fight". The New Zealand Herald. Retrieved 11 September 2011.
  4. Kedgley, Sue (14 February 2014). "Sue Kedgley: Supermarket spotlight overdue". The New Zealand Herald. Retrieved 9 October 2014.
  5. "Four Square". Sandersdesign.co.nz. Retrieved 18 August 2017.
  6. "New World". Sandersdesign.co.nz. Retrieved 18 August 2017.
  7. "PAK'nSAVE". Sandersdesign.co.nz. Retrieved 18 August 2017.
  8. "Where to find the cheapest groceries". nzherald.co.nz. 11 September 2009. Retrieved 17 December 2009.
  9. "On The Spot". Foodstuffs South Island. Retrieved 22 November 2016.
  10. "Our Brands | Foodstuffs". www.foodstuffs.co.nz. Retrieved 16 November 2020.
  11. "Liquorland Store Locator Northland". Foodstuffs. 28 September 2008. Archived from the original on 24 July 2011. Retrieved 29 September 2010.
  12. "Liquorland Store Locator Auckland". Foodstuffs. 28 September 2008. Retrieved 29 September 2010.
  13. "Liquorland Store Locator Waikato". Foodstuffs. 28 September 2008. Archived from the original on 24 July 2011. Retrieved 29 September 2010.
  14. "Liquorland Store Locator Southland". Foodstuffs. 28 September 2008. Archived from the original on 24 July 2011. Retrieved 29 September 2010.
  15. "Henry's Store Locator". Foodstuffs. 28 September 2008. Archived from the original on 8 September 2010. Retrieved 29 September 2010.
  16. "Store Locator". Gilmour. 28 September 2010. Retrieved 29 September 2010.
  17. "Store Locator". Trents. 28 September 2010. Retrieved 29 September 2010.
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