First Alert

First Alert is the retail brand of American safety equipment manufacturer BRK Brands, Inc.,[1] established in 1976 and based in Aurora, Illinois. Products sold with the brand include carbon monoxide detectors, smoke alarms, fire extinguishers, and other safety products like flashlights and fire escape ladders. First Alert supports fire safety in partnership with Safe Kids USA and The United States Fire Administration, providing smoke alarms at reduced cost to low-income families in the United States.[2]

This article is about the smoke detector company. For First Alert Professional Security Systems, see Honeywell § Honeywell Security and Fire.
First Alert
TypeSubsidiary
Founded1958 
HeadquartersAurora, Illinois, United States
ProductsSmoke detectors, carbon monoxide detectors, fire extinguishers, security cameras
ParentNewell Brands
Websitefirstalert.com

History
  • 1958-company created by Burke-Roberts-Kimberline (BRK) Electronics.[3][4]
  • 1964-made first battery-powered smoke detector
  • 1974-Sears begins selling the BRK model SS-74R battery powered smoke alarm
  • 1992-Sold to T.H. Lee & Associates
  • 1998-Sold to Sunbeam Corporation
  • 2002-American Household, Inc. is formed from Sunbeam Corporation
  • 2005-Jarden Corporation (NYSE: JAH) purchases American Household, Inc.
  • 2006-BRK Brands/ First Alert becomes part of Jarden Branded Consumables.
  • 2016-Newell Rubbermaid acquires Jarden, including BRK Brands, forming Newell Brands.

Awards
  • 2009 DIY, Garden & Housewares "Silver" Industry Award in Security & Safety- Tundra [UK, Europe]
  • 2008 Chicago Innovation Award- Tundra
  • 2007 International Housewares Show "Best of Show"- Tundra
  • 2006 Golden Hammer Gold Level Award Winner
  • 2005 Golden Hammer Gold Level Award Winner
  • 2004 Golden Hammer Gold Level Award Winner
  • 2003 Golden Hammer Gold Level Award Winner
  • 2002 SPARC Award Winner
  • 2001 Popular Mechanics Editor's Choice Award for SA302
  • 2001 Good Housekeeping "Good Buy" Award for SA302
  • 1999 CHAMPS Award for winning marketing strategy in the consumer category
  • 1999 EFFIE Award for "Be Safe...Replace" campaign, most effective advertising campaign in the health aids category
  • 1997 Pinnacle Award for the Standard for Excellence

Recalls

First Alert branded fire extinguishers model FE1A10G with serial numbers beginning with RH, RK, RL, RP, RT, RU, or RW were recalled. Fire Extinguishers were sold from September 1999 through September 2000.[5]

References
  1. "About First Alert – America's Most Trusted Brand In Home Safety". First Alert. Retrieved 7 June 2020.
  2. Safe Kids USA. Retrieved 24 February 2008.
  3. "BRK Electronics". Archived from the original on 2008-09-26. Retrieved 2009-03-25.
  4. First Alert
  5. "CPSC, BRK Announce Recall of First Alert Fire Extinguishers | CPSC.gov". www.cpsc.gov. Retrieved 2018-06-15.
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