Fancy (Twice song)

"Fancy" (stylized in all caps) is a song by South Korean girl group Twice. It was released by JYP Entertainment on April 22, 2019, as the lead single from the group's seventh extended play, Fancy You.

"Fancy"
Single by Twice
from the album Fancy You
ReleasedApril 22, 2019 (2019-04-22)
GenreElectropop[1]
Length3:35
LabelJYP
Songwriter(s)
Twice singles chronology
"The Best Thing I Ever Did"
(2018)		 "Fancy"
(2019)		 "Happy Happy"
(2019)
Music video
"Fancy" on YouTube

Composition

"Fancy" was co-written by Black Eyed Pilseung, who has written many of Twice's previous title tracks including the debut single "Like Ooh-Ahh", "Cheer Up", "TT" and "Likey". The songwriting duo, which consists of Rado and Choi Kyu-sung, are credited alongside Jeon Goon.[1][2] It was described as a "dramatic and dynamic song that features group in a totally new light". While keeping the group's previous quirky festive tone that has defined a majority of its hits, "Fancy" blends mellow mood pop electro beats with the members’ sophisticated, strong melodies. Singing about love, the bandmates boldly express their emotions with lines like "I won’t ever let you go" and "It doesn’t matter who liked who first".[3]

Tamar Herman from Billboard described the song as a "bouncing electro-pop track that keeps the group’s quintessentially retro-inspired, addicting sound while turning to a bit of a bolder styling that revels in dynamic synths and playful digital quirks". The group's vocals take on a bit more of a mature, sultry tone during the verses, but maintains the group's exuberant, upbeat energy for the song's chorus.[1]

Music video

The music video of "Fancy" was uploaded online on April 22, 2019. The visual introduces individual members in vibrant, stylish looks surrounded by vivid backdrops while the group itself switches off between bold black numbers and colorful "Fancy" outfits, much of which features Chanel's signature double "c" logo. The music video alternates between feelings of decadence and playfulness, largely thanks to the CGI graphics that bolster the nine member's performances. All the while, the group shows off powerful choreography.[1]

In the same day, the music video became the seventh-biggest debut on YouTube, garnering over 42.1 million views in a single day.[4] The music video was ranked third place on 2019 YouTube's Most Popular Music Video in South Korea.[5] It also ranked at No. 10 on 2019 YouTube's Top Trend Music Video in Japan.[6]

Promotion

Twice held a live broadcast on Naver V Live to commemorate their comeback, where they also performed the full choreography of the song for the first time.[7] The group also promoted "Fancy" on several music programs in South Korea including M Countdown, Music Bank, Show! Music Core, Inkigayo and Show Champion, on April 25, 26, 27, 28 and May 1, respectively.[8][9][10][11][12]

Commercial performance

"Fancy" debuted at number 3 both on Gaon's Digital Chart and K-pop Hot 100.[13][14] It also peaked at number 4 both on Billboard World Digital Song Sales chart and Billboard Japan Hot 100,[15][16] number 8 and 17 on Oricon Digital Singles and RMNZ Hot Singles, respectively.[17][18]

The song ranked at number 5 on Dazed's 20 Best K-pop Songs of 2019.[19] Billboard also included "Fancy" in their best K-pop songs of the 2010s list, it's one of the few 2019's released songs on the list.[20]

In April 2020, "Fancy" earned Silver streaming certification for surpassing 30 million streams on Oricon Streaming Singles Chart from the Recording Industry Association of Japan (RIAJ).[21][22]

Japanese version

Twice's fifth Japanese maxi single, "Breakthrough", was released on July 24, 2019, including the Japanese-language version of "Fancy". The Japanese lyrics were written by Eri Osanai as well as Black Eyed Pilseung and Jeon Gun, who also wrote the original Korean lyrics.[23]

Charts

Certifications
Region CertificationCertified units/sales
Streaming
Japan (RIAJ)[21] Gold 50,000,000

streaming-only figures based on certification alone

Accolades
Year-end lists
Critic/Publication List Rank Ref.
Billboard The 25 Best K-pop Songs of 2019 14 [28]
Bugs 2019 Year End Top 100 21 [29]
BuzzFeed Best K-pop Music Videos of 2019 4 [30]
Dazed The 20 best K-pop songs of 2019 5 [19]
Medium 20 Best K-Pop Songs of 2019 5 [31]
Gallup Korea The Best Songs in 2019 6 [32]
Refinery29 The Best K-Pop Songs Of 2019 7 [33]
YouTube Top 10 Most-Watched MVs Of 2019 in South Korea 3 [5]
Top Trend Music Video of 2019 in Japan 10 [6]
KultScene 50 Best K-pop Songs of 2019 4 [34]
amazer Most Covered K-POP Songs of 2019 5 [35]
Decade-end lists
Publication Accolade Rank Ref.
Billboard The 100 Greatest K-Pop Songs of the 2010s 93 [20]

Award and nominations
Year Award Category Result Ref.
2019 11th Melon Music Awards Best Dance – Female Nominated
21st Mnet Asian Music Awards Song of the Year Nominated
Best Dance Performance – Female Group Won
2020 9th Gaon Chart Music Awards Song of the Year – April Nominated

Music program awards
Program Date Ref.
Show Champion (MBC Music) May 1, 2019 [12]
M Countdown (Mnet) May 2, 2019 [36]
Inkigayo (SBS) May 5, 2019 [37]

See also

References
  1. Tamar, Herman (April 22, 2018). "Twice Get Bold in Video For 'Fancy': Watch". Billboard. Retrieved April 29, 2018.
  2. "Fancy You". Naver Music (in Korean). Naver Corp. Retrieved April 24, 2017.
  3. "Twice returns strong with bold single 'Fancy'". The Korea Herald. Retrieved April 23, 2019.
  4. Kelley, Caitlin (April 30, 2019). "TWICE's 'Fancy' Becomes YouTube's Seventh-Biggest Debut In 24 Hours And also became Song of the year (Soty) of 2019". Forbes. Retrieved May 10, 2019.
  5. Hong, Jin-in (December 6, 2019). "올해 국내 유튜브 뮤직비디오 1위는 BTS '작은 것들을 위한 시'" [This year's No. 1 YouTube music video, BTS 'Boy with Luv']. Naver (in Korean). Yonhap News Agency. Retrieved December 27, 2019.
  6. "YouTube「2019トレンド音楽動画」1位はヒゲダン、トップ10に2曲 King Gnu&菅田将暉も躍進". Oricon Music (in Japanese). Oricon ME Inc. December 5, 2019. Retrieved December 6, 2019.
  7. "'컴백' 트와이스가 밝힌 #팬시 #작사 #콘서트 #원스 ♥ [V라이브 종합]". Naver (in Korean). Xsports News. Retrieved April 22, 2019.
  8. "'엠카운트다운' 4관왕 방탄소년단 "아미 덕분, 감사"…돌아온 트와이스 [종합]". Naver (in Korean). TV Report. Retrieved April 25, 2019.
  9. "'뮤직뱅크' 트와이스, 新 매력..화려+매혹의 끝판왕 'FANCY' [별별TV]". Naver (in Korean). Star MoneyToday. Retrieved April 26, 2019.
  10. "'음악중심' 트와이스, 강렬한 사랑 고백+역대급 칼군무까지 완벽한 '팬시'". Naver (in Korean). Herald Pop. Retrieved April 27, 2019.
  11. "'인기가요' 트와이스 "'FANCY'로 변신한 이유, 새로운 모습 보여주기 위해"". Naver (in Korean). TV Report. Retrieved April 28, 2019.
  12. Im, Ju-hyeong. "'쇼 챔피언' 트와이스 '팬시'로 1위 "첫 1위 감사"". Naver (in Korean). Asiae. Retrieved May 1, 2019.
  13. "2019년 18주차 Digital Chart". Gaon Music Chart (in Korean). Korea Music Content Association. Retrieved May 10, 2019.
  14. "Kpop Hot 100 (week of May 4, 2019)". Billboard. Retrieved May 1, 2019.
  15. "World Digital Song Sales – The week of May 4, 2019". Billboard. Retrieved May 10, 2019.
  16. "Billboard Japan Hot 100 (2019/5/13 付け)". Billboard Japan (in Japanese). Retrieved May 10, 2019.
  17. "Hot 40 Singles (April 29 — May 4, 2019)". Official Charts. Retrieved May 10, 2019.
  18. "間　デジタルシングル（単曲）ランキング – 2019年05月06日付". Oricon News (in Japanese). Oricon ME inc. Archived from the original on May 1, 2019. Retrieved May 10, 2019.
  19. Glasby, Taylor (December 5, 2019). "The 20 best K-pop songs of 2019". Dazed. Dazed Media. Retrieved December 6, 2019.
  20. Billboard Staff (November 25, 2019). "The 100 Greatest K-Pop Songs of the 2010s: Staff List". Billboard. Retrieved December 7, 2019.
  21. "Japanese single streaming certifications – Twice – Fancy" (in Japanese). Recording Industry Association of Japan. Retrieved October 25, 2020. Select 2020年10月 on the drop-down menu
  22. "【深ヨミ】Sexy Zone作品が12作ランクイン シングルセールスの現在". Billboard Japan (in Japanese). Retrieved May 31, 2020.
  23. "FANCY -Japanese Ver.-". Naver Music (in Korean). Naver. Retrieved August 6, 2019.
  24. "Top 20 Most Streamed International & Domestic Singles in Malaysia" (PDF). Recording Industry Association of Malaysia. Recording Industry Association of Malaysia. Retrieved May 12, 2019.
  25. "PH Hot 100 April 30 2019". Retrieved April 23, 2020.
  26. "2019 Year-End Rankings". Billboard Japan (in Japanese). Retrieved December 20, 2019.
  27. "2019년 Digital Chart". Gaon Music Chart (in Korean). Korea Music Content Association. Retrieved January 10, 2020.
  28. Billboard Staff (December 29, 2019). "The 25 Best K-pop Songs of 2019: Critics' Picks". Billboard. Archived from the original on December 30, 2019. Retrieved December 30, 2019.
  29. "2019 벅스 연말 종합 TOP100" [2019 bucks year-end general TOP100]. 13 December 2019.
  30. Travis, Emlyn (January 1, 2020). "Best K-pop Music Videos of 2019". BuzzFeed. Retrieved January 1, 2020.
  31. Gaffney, Ciara (February 21, 2020). "20 Best K-Pop Songs of 2019". Medium. Retrieved June 15, 2020.
  32. "2019년 올해를 빛낸 가수와 가요 - 최근 13년간 추이 포함". Gallup Korea (in Korean). December 19, 2019. Retrieved June 15, 2020.
  33. Morin, Natalie (December 20, 2019). "The Best K-Pop Songs Of 2019". Refinery29 . Retrieved December 27, 2019.
  34. "50 BEST K-POP SONGS OF 2019". KultScene. December 31, 2019. Retrieved January 4, 2020.
  35. Kim, Eun-ae (December 31, 2019). "블랙핑크 'Kill This Love', 2019년 가장 많이 커버된 곡 1위..'뚜두뚜두' 이어 2년연속" [Black Pink's 'Kill This Love' Ranked #1 in 2019, 2 Years in a row]. Naver (in Korean). OSEN. Retrieved January 2, 2020.
  36. Kim, Mi-lee. "'엠카' 트와이스 1위, '팬시' 2관왕 "원스 덕분"…뉴이스트 완전체 컴백 [종합]". Naver (in Korean). My Daily. Retrieved May 2, 2019.
  37. Kim, Joo-won. "트와이스 'FANCY', SBS '인기가요' 1위..통산 90번째 음방 1위 달성". Naver (in Korean). SeDaily. Retrieved May 7, 2019.
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